Group 2

Amy Wharton

Katy Martin

Hailey Childers

Mary Vezina

Rich Williams

Chapter 22 Quiz Questions

1)Which of these is NOT stereotyped in advertisements?

  1. Women
  2. Minorities
  3. Cats
  4. Homosexuals

2)Which of the following is NOT considered to be a social or cultural consequences

  1. Advertising encourages materialism
  2. Advertising makes people buy things they don’t need
  3. Advertising perpetuates stereotypes
  4. All of the above are consequences of advertising

3)A preoccupation with material things rather than intellectual or spiritual concerns refers to:

  1. Being cheap
  2. Materialism
  3. Greed
  4. Madonna (I am a material girl)

4)Which is NOT an argument showing that advertising encourages materialism?

  1. Creates needs rather than showing how a product fulfills existing needs
  2. Surrounds consumers with images of the good life
  3. Suggests material possessions are symbols of status and success
  4. All of these are valid arguments

5)The process by which an individual acquires the skills needed to function in the marketplace as a consumer is known as:

  1. Consumer socialization process
  2. Consumer-oriented sales promotion
  3. Buildup approach
  4. Differentiation

6)A decline in costs with accumulated sales or production is referred to as:

  1. Economies of scale
  2. Failure fee
  3. Diseconomies of scale
  4. Pretests

7)One of the most controversial topics advertisers must deal with is the issue of advertising to:

  1. Children
  2. Teens
  3. Adults
  4. Pets

8)Many critics claim advertising has an adverse effect on consumer values by encouraging:

  1. Materialism
  2. Ethics
  3. Cultural value
  4. Diversity

9)What is shock advertising?

  1. Ads designed to stimulate neurons in the brain
  2. Ads that use nudity, sexual suggestiveness, or other startling images to get consumer’s attention
  3. Ads that are ironically dull and meant to appeal to a conservative crowd
  4. Electroshock therapy with decals on the equipment, like NASCAR

10)Which is NOT one of the major product categories that is criticized for advertising to kids?

  1. Books
  2. Toys
  3. Cereal
  4. Candy

11)Which of the following is NOT a reason firms with large advertising budgets create a barrier to entry for firms that must spend less on advertising

  1. Large firms achieve economies of scale with widespread advertising
  2. More advertising means more customers which means more profit
  3. Large firms are more well known with lots of advertisement
  4. Most large firms use a centralized form of structure which leads to a competitive advantage

12)What does the AAAA stand for?

  1. American Association of Advertising Agencies
  2. Association of Advertising Agencies Association
  3. Americans Against Advertising Agencies
  4. American Advertising and Agency Alliance

13)What is not a basic principle guidelines for advertising directed to children.

  1. Advertisers should always take into account the level of knowledge, sophistication and maturity of the audience to which their message is primarily directed.
  2. Realizing that children are imaginative and that make-believe play constitutes an important part of the growing-up process, advertisers should exercise care not to exploit that imaginative quality of children.
  3. Recognizing that advertising may play an important part in educating child, information should be communicated in a truthful and accurate manner with full recognition by the advertising that the child may learn practices from advertising from advertising that can affect his or her health and well-being.
  4. All of the above are principle guidelines

14)Is when marketers use nudity, sexual suggestiveness, or other startling images to get consumer attention.

  1. Child advertising
  2. Shock advertising
  3. Bad advertising
  4. Provocative advertising

15)What is ethics?

  1. Moral principles and values that govern the action and decisions of an individual group
  2. Government laws
  3. The beliefs of everyone
  4. None of these

16)What is involved with advertising that is viewed as offensive or in bad taste?

  1. Sources of distance
  2. Sexual appeals
  3. Shock Advertising
  4. All of the above

17)Sexual appeals are intended

  1. To gain consumers’ attention but may not be appropriate to the product being advertised
  2. To be awkward
  3. To make you laugh
  4. None of the above

18)Critics argue that ______, are especially vulnerable to advertising because they lack the experience and knowledge to understand and evaluate critically the purpose of persuasive advertising appeals.

  1. Children, particularly young ones
  2. Men
  3. Adults
  4. Dogs

19)Seeks to create needs rather than merely showing how a product or service fulfills them is an argument supporting:

  1. Materialism
  2. Ethics
  3. Selfishness
  4. All of the above

20)Advertising can result in higher profits through increasing ______, thereby adding to the perceived value of the product in consumers’ minds.

  1. Product differentiation
  2. Volume
  3. Area
  4. Prices

Answers

  1. C
  2. D
  3. B
  4. D
  5. A
  6. A
  7. A
  8. A
  9. B
  10. A
  11. D
  12. A
  13. D
  14. B
  15. A
  16. D
  17. A
  18. A
  19. A
  20. A