PR Toolkit for RAAM Racers

Press Release Template: Take this template and edit as you wish to explain your participation and motivation for RAAM.

Media Contact:

Your Name

Your Phone Number

Your Email

FOR IMMEDIATE RELEASE:

Your Town Resident Prepares for Bicycle Race of a Lifetime – Across the USA

Your Name Will Race From Coast-to-Coast

(or

Your Name Will Race to Raise Money for XXX)

Your City, Your State– In June, your name of your city, state will embark on an extraordinary journey that will test the utmost limits of his/her physical endurance, mental resilience and commitment to a cause.

As a competitor in the 2011 Race Across America (RAAM), Your last name will hop on a bicycle and pedal (on his/her own power/with a team of X others, etc.) across the length of the American continent, 3,000 miles from Pacific to Atlantic, stopping to sleep only when necessary.

Your last name started cycling….. (enter a little bit about yourself here. How did you get into ultracycling, how are you training, how are you feeling, do you have any disability or personal challenge that makes this race extra-challenging or extra-meaningful?)

“I race to… (what is your inspiration or goal for this race? Are you raising money for a cause?), said Your last name, who will race against others in the 2-man/2-women/4-person-coed, etc. category. “I want to prove that… anything is possible when you set your mind to it/anyone can overcome…/you can live your dream…. (enter whatever you want here).“

The toughest endurance event in the world, RAAM offers long-distance cyclists the opportunity to challenge themselves to the height of their abilities. Over 1750 cyclists have completed RAAM since its first edition in 1982. Solo winners complete the course in approximately 9 days and winning teams complete the journey in 6 days. These modern day heroes brave the desert, plains and mountain weather, lead a crew in a mini-organization of support, and raise thousands of dollars for charitiesaround the world.

“RAAM unites people of all backgrounds, nationalities and cycling histories in an adventure that challenges them to the core of everything they are,” says Fred Boethling, who bought RAAM in 2006, after becoming the oldest man to successfully race RAAM Solo across the country. “It’s man against the elements, the road, and ultimately, him or herself.”

To follow Your last name’s progress in this year’s Race Across America, visit

About the Race Across America (RAAM)

The Race Across America, known as the “world’s toughest bicycle race”, will set over 250 competitors on a 3,000-mile route stretching from Oceanside, California to Annapolis, Maryland. Athletes race continuously day and night, on their own power or sharing the challenge with a team, and a crew of 8 -15 people following in support vehicles with food and supplies for the race. These courageous adventurers brave heat, wind, thunderstorms, altitude, the dark of night, fatigue and sleep deprivation, cross several major mountain ranges and raise hundreds of thousands of dollars for charity.

For more information and race updates, see

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