BEST ENTERTAINMENT VENUE 2018

CLUB NAME:

A club that provides a range of quality entertainment options for members and guests in appropriately designed environments will have the honour of this accolade. This will mean you provide a variety of quality acts, know how to market these, have suitable facilities for them and see benefit by increased patronage. Managed well, entertainment is a major draw card for patrons therefore increasing profit margins. Will you take out this award?

IMPORTANT DATES:

Friday 12th January 2018 5:00pm:submission of this questionnaire along with the General Questionnaire (GQ) due

Thursday 1st February 2018 5:00pm:audited financials for GQ due

Official Judging Criteria Worksheet:

Criteria / Maximum Score / Score Judge 1 / Score Judge 2
Scores transferred from General Questionnaire
- Site inspection
- Financials / 20
25
Q1 / Entertainment
a / Types & frequency / 10
b / Major performances / 10
Q2 / Facilities / 13
Q3 / Patronage & turnover / 12
Q4 / Marketing / 10
Overall Total / 100

Judges Notes:

BEST ENTERTAINMENT VENUE

1.Entertainment

a)Please list the type of live entertainment you provide and the frequency (monthly, weekly etc). Tip: ensure you list major performances and also regular weekly activities e.g. live music cover band (Fri and Sat), Bingo (Thurs), line dancing (Wed), midday melodies (Mon, Tues).

10 marks

Type / Frequency / Target Market / Charge per session

*N.B. insert additional rows/include a separate sheet if you need more space

b)List the top five major performances held at your club over the past financial year and provide additional detail including performance date, number of attendees and entry fee charged.

10 marks

Performance Name / Performance Date / No. of attendees / Entry fee
1
2
3
4
5

2.Facilities

Describe the entertainment area/s in your club.

Please include supporting photographs (maximum of four photos)

13 marks

3.Patronage & turnover

Describe, and give examples of, how the provision of entertainment affects the patronage of your club, and in turn, the turnover or increase of sales in your club?What is your strategy for converting entertainment attendance into other revenue (such as food and beverage, membership etc) for the club?

12 marks

4.Marketing

Outline your marketing plan in relation to how you promote entertainment at the club and attract patrons in each sector. What are your target markets?

Attach a copy of the most recent entertainment promotion you did.
10 marks

Activity / Due By / Completed
Questionnaire completed
Questionnaire proofed for spelling and grammar
Photos of the entertainment area/s (maximum 4)
Attached most recent marketing promotion (maximum 1)
TO SUBMIT:
Email to
OR
Print a hard copy of questionnaire & upload all documents to USB and mail to:
ATTN Colleen Ocafrain
Awards for Excellence
Clubs Qld
PO Box 93
Northgate QLD 4013 / No later than 5:00pm Friday 12/01/18
Purchase tickets to Awards Dinner on Tuesday 6th March 2018 / Before 23/02/18

1

BEST ENTERTAINMENT VENUE