NEWS
EMBARGO: Not for publication before 4 AM CET
Premium look and luxury features for cabin of 3rd generation Kia Sorento
Frankfurt, 5 August 2014 – The third generation Kia Sorento’s cabin will raise the bar for luxury in its segment, thanks to a modern, wrap-around dashboard, high quality soft-touch materials and a range of advanced on-board technologies. Together, these developments will enhance the ownership experience of the brand’s popular SUV.
Interior styling was led by the brand’s design team in Frankfurt, Germany, which cited the finest modern Swiss watches as a key influence during the design phase. The smoothly-contoured cabin features a higher proportion of soft-touch materials, leather and stitching, as well as Kia’s latest HMI (human-machine interface). A large infotainment screen dominates the center of the dashboard, which employs long, flowing shapes to envelope the driver and front passenger and to emphasize the width and space of the larger cabin.
The all-new Kia Sorento will be showcased in Korea in late August, and is due to make its European premiere on Thursday 2 October at the 2014 Paris Motor Show.
About Kia Motors Europe
Kia Motors Europe is the European sales, marketing and service arm of the Kia Motors Corporation. With its headquarters in Frankfurt, Germany, it covers 30 markets in Europe.
About Kia Motors Corporation
Kia Motors Corporation (www.kia.com) – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Over 2.7 million Kia vehicles a year are produced in 10 manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 150 countries. Kia today has around 48,000 employees worldwide and annual revenues of over US$43 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan – "The Power to Surprise" – represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.