William C. Sheehan

19 Namrof LaneHolbrook, NY11741631.565.1296

Summary of Qualifications

Client-centered executive with diverse industry experience in business-to-business development and project management. Demonstrates cross-functional expertise by coordinating department’s marketing and sales efforts with the company’s field staff coordinator and franchisee research group. Team leader who thrives under pressure and utilizes excellent problem-solving and communication skills. Exhibits exceptional record of delivering value-added presentations and solutions to sophisticated franchisees. Produce results in fast paced environments by adapting and implementing new strategies for diverse sales and management experience and a willingness to improve.

Core Competencies

Strategic Planning Inside Training Profit/Loss Management

Business Development Marketing Time Management

Franchise Support Organizational Skills Project Management

Professional Experience

United Franchise Group, Farmingdale, NY2007 – 2011

United Franchise Group consists of a number of award-winning business-to-business brands and franchise development services including some of the world’s largest industry-leading names. The company includes franchise industry giants SIGNARAMA, EmbroidMe, Billboard Connection, Transworld Business Advisors and Plan Ahead Events.

Sr. Marketing Manager/ Event Management Specialist

  • Manage all aspects of marketing projects for franchisees from brochure and website creation to networking strategies - travel world-wide to advise/train new/current franchisee and sales representatives in their marketing/sales endeavors
  • Work in conjunction with Operation Advisors to support franchiseesin defining budgeting and scheduling - conduct market surveys to keep pricing competitive and concise
  • Conduct business-to-business sales calls with franchisees – increased contacts by 50% per day by networking, telemarketing, e-mail blasts using Constant Contact, etc.
  • Compiled and manage relationships with preferred vendors and venues
  • Focus on Profit/Loss statements - assisted franchisees in recovering 10-20% in profit
  • Teaming up with franchisee’s, worked with clientele from concept to completion to achieve company objectives - increase sales through product launches, conventions, meetings, etc.
  • Road-warrior award – 75% travel in one year
  • Expanded the number of locations from 2 to 60 in two years by networking, effectively communicating the opportunity of owning ones own business using presentations, and developing relationships
  • Manage a field staff team of five – increased overall sales volume by 11%

Empire Publications, Uniondale, NY 2006 – 2007

Empire Publications recognizes executives and professionals in numerous industries on a global scale. They specialize in providing members with current biographical information for executives and professionals in order to better facilitate networking and professional growth.

Executive Director

  • Managed new and existing accounts on a daily basis – telemarketing, networking, e-mail blasts, etc.
  • Client-centered – qualified leads, assessed needs and recommended appropriate product, negotiated and implemented pricing
  • Generated sales using a pitch along with co-created rebuttals – increased sales volume by 10%
  • Designed copy for publication

CVS/pharmacy, Levittown, NY 2005 – 2006

CVS is a full-service pharmacy positioned to improve access for patients, promote better health outcomes, and control costs in a way that no pharmacy retailer could do separately.

Shift Supervisor

  • Customer Service – managed customer needs/complaints on a daily basis, visual merchandising, and sales consulting on products
  • Visual Merchandising: Plano-grams, arranged products on shelves, end-caps, and strategically throughout the store using a blue print to generate more sales - increased sales by 5%
  • Inventory Procedures: pre-scan, inventory count, cycle counts, daily push to keep product on sales floor
  • Management Procedures: handle monetary operations

Education

HofstraUniversity, Hempstead, NY

Bachelor of Science: Communications

Minor: Visual Art Communications

Skills

Proficient in Photoshop, Quark, Illustrator, Corel Draw, Word, Excel, Quickbooks, Power Point, Digital and SLR Photography – Visual Merchandising – Time Management