ANIRUDDHA BANERJEE

Mobile: 09830284868 / 08961050482

E-Mail:

Highly competitive, passionate, persuasive and articulate, able to achieve results.

Scaling new heights of success with hard work & dedication and leaving a mark of excellence on every step

Marketing & Sales/Business Development/ Pre/Post-Sales

Industry Preference: IT / E-Commerce / Real Estate

PROFILE SUMMARY

  • A focussed and result-oriented professional withover 8 years of rich experience in:

Marketing & Sales

Business Development

Pre/Post-Sales Operations

Operations Management

Client Servicing

Liaison & Coordination

  • A proactive leader and planner with expertise in strategic & market planning with skills in targeted marketing; proficient in preparation of business plans, competitors profile & monitoring operations at regular intervals with focus on profitability
  • Proficient in developing and ensuring customer satisfaction by maintaining excellent TAT for delivery and standard service quality norms
  • Corporate strategy & development specialist: Characterized as a visionary, strategist & tactician; consistent record of delivering results in growth, revenue, operational performance, and profitability
  • Strong analytical, problem solving & organizational abilities; possess a flexible & detail oriented attitude

CORE COMPETENCIES

Marketing & Sales

  • Effective participation in Marketing Planning.
  • Generated sales through alternate channels and referred clients.
  • Generate sales through personal reference.
  • Building excellent rapport with clients for effective customer relationship.
  • Sales team management.
  • Provide feedback on customer needs & satisfaction.
  • Responsible for driving strategy, marketing and operations in order to grow business share of financial services clients in the assigned market.
  • Consult and partner with our key clients and prospects to help them grow their investment/businesses through using customised solutions.
  • Provide high levels of analysis, strategy and customer service to our clients and guide and mentor them to focus on the strategic priorities for the business.

Business Development:

  • Establishing territory strategies for achievement of top line & bottom line targets & conducting business planning and assessing revenue potential within business opportunities
  • Managing conceptualization & execution of strategies to drive sales /augment turnover & achieve desired targets as well as monitoring competitor activities to retain high market share

Pre/Post-Sales Operations & Support

  • Managing activities pertaining to techno-commercial operations for smooth execution of sales order processing
  • Generating enquiries for channel partners, handling execution of orders, following up on payments, carrying out rate negotiations with potential customers.
  • Client servicing post deal closure.
  • Continuous support and assistance to clients for goal achievement.

Operations Management

  • Preparing monthly, weekly & daily reports through in-depth analysis.
  • Designing reporting formats to provide accurate information in a clear and concise manner.

ORGANISATIONAL EXPERIENCE

Dec’13 – June’15 ICICI Bank, Kolkata as Assistant/Deputy Manager in Wealth Management

Role:

  • Responsible for continuous research update on the financial market behaviour along with maintaining the complete individual comprehensive data repository for HNI clients.
  • Gathering clients’ requirements through client meetings discussion.
  • Accountable for risk profiling of HNI clients by conducting secondary research for better advisory in investment needs and using SAS Interface for preparing transactional data, profiler & statement analysis.
  • Consult and partner with our key clients to help them grow their investment/business through the organisation’s customised solutions.
  • Guaranteeing need based product approach by proper requirement analysis and review method.
  • Conducting portfolio analysis, estimating risk appetite, preparing financial proposal and delivering timely presentation to the client for business development and revenue achievement.
  • Ensuringcompliance through regular process check and self-audit scores.
  • Managed banking operations & Service related issues and proactively resolved customer queries in order to achieve higher customer satisfaction.
  • Work Flow Management for proper execution of cash transaction, cheque deposit& internet banking with minimal turnaround time.
  • Project reach-out like linking Aadhar to the account, preparation of term deposit, account opening, Re-KYC activity to check AML and fraudulent activities through Finacle I Core Platform.
  • Customer profiling, segmentation, report generation, maintaining upgrading dashboard for the product portfolio management and analysis through various reviews discussions meetings with senior management level along with MIS handling for wealth banking section.
  • End-to-end processing of savings account, current account, deposits,asset products.
  • Carried out research analysis on performance of financial product ranging from asset products like credit card, home loan personal loan to investment products like Mutual Fund insurance.

Highlights:

  • Instrumental contribution for deal closures in alternate channel in the region through prompt customer service
  • Stellar in revenue generation for Forex through volume deal in travel card transaction and remittance

Dec’11 to Oct ’13 TATA INTERACTIVE SYSTEMSas Business Development Manager

Role:

  • Performed requirement analysis and prepared techno-commercial proposals forvarious schools.
  • To Create & Implement Business Plan for meeting sales, Revenue and collection targets for "School Products " in allocated Territory.
  • Understand customer requirement and position the right products as per the sales process (Product Mix)
  • To acquire new customer and upsell/cross sell to existing customers to achieve revenue and order intake targets
  • Analyze market trends, tracking competition activities, Customer Interactions & feedback on Product
  • Build relations / rapport with the existing customers in the territory
  • Account Management for Large and Premium accounts
  • Organizing effective BTLs activities create funnel and provide product demos.
  • To appoint, manage & drive /motivate and generate biz thru channel partners.
  • Reporting and MIS for Funnel management through automated system.
  • Liaised with cross functional heads of the different business units within geographically multi-located team environment.
  • Prepared report for business plan, industry, financial, SWOT competitive analysis of sector performance.
  • Evaluated the quality safety parameters to be in-line with the project requirement.
  • Educational partnership with schools and provide learning solutions.
  • Closely work with the school teachers and management to understand their requirements.
  • Handle an entire region and generate leads for the company.
  • Work closely with the RM to plan development strategy for the region.
  • Building excellent relationship with the establishments for effective customer relationship.
  • Handle a team of Business Executives for respective regions.
  • Analyzing market research data & formulate strategy accordingly.

PREVIOUS EXPERIENCE

Mar’09 to Nov’11Amit International Pvt Ltd as Sr. Sales Officer - Projects

Jul’04 to Dec’06 Sarkar Realtors Pvt Ltd as Sales Officer

SUMMER INTERNSHIP

Organization: ICICI BANK LTD

Title: Customer Analysis on Perception of ULIP(Unit Linked Insurance Policies)

Duration: 14 weeks

PROJECT HANDLED

  • URBANA – A luxury hi-rise residential project in Kolkata

CERTIFICATIONS

  • NISM – AMFI
  • IRDA Certification

  • Diploma from NIIT
  • Joint Certification Course from ICFAI & HDFC Bank.

EDUCATION

2009MBA- Marketing from ICFAI Business School, Kolkata with 6.84/10 CGPA

2004B.Com from South City College , Calcutta University With 58.5% aggregate.

IT SKILLS

  • Proficient in MS Office (Word, Excel & PowerPoint) and Internet Applications

PERSONAL DETAILS

Date of Birth:30-10-1981

Address:92/2 Basudevpur Road, Behala, Kolkata – 700 061

Languages Known:English, Hindi, Bengali

Location Preference:Metro Cities