Dr. Neerja L Bisht
Skype: nlbisht1
EXECUTIVE SUMMARY
I have successfully transitioned into a career of providing scientific and clinical expertise, and perspective to support the educational and promotional needs of the healthcare industry in the areas of educational medical communications and medico-marketing.
Qualified with MBBS and a Post-graduation specialization in Ophthalmology; having a vast clinical experience as a Medical Practitioner and Registered Ophthalmic Surgeon.
Also completed my MBA from Institute of Business Management Research, Bangalore
RELEVANT INDUSTRY EXPERIENCE
· Medical/Clinical Background : 20 years
· Project Management
o Medical Content: Print and electronic media: 9 years
o Health insurance: 1 year 6 months
My clients include most major pharmaceutical companies. My writing includes educational as well as a medico-marketing style for product launches, established products and products in the pipeline. Content work has included forthe various forms ofprint and the digital media covering all therapeutic areas and is based on scientific data, evidence and guidelines from recognized scientific bodies and organizations.
Positions held
I have worked in different organizations under diverse set-ups, gaining valuable experience, writing for a variety of platforms across various therapeutic areas and audiences.
Present
Freelancing on a personal capacity as a medical writer, medical content editor and Independent Consultant for projects related to various areas in medical communications. July 2010 till date.
Skills and Scope of work
· Writing and editing documents for general audiences and specific audiences such as health care professionals in all therapeutic areas
· Delivery of factually accurate material from well-referenced publications and websites
Medico-marketing material
Scientific evidence backed sales material for various print and electronic media: PR and brand development though Leaflets, Posters, Newsletters, Review articles, Case reports, Journal scans, Booklets, Scripts/storyboard for films
Slide Presentations
Medico-marketing Projects (CMEs), Conference presentation material
Manuals
CMEs, Book chapters
Medical/Scientific Journal articles
Rewriting, reorganizing and editing medical content for physicians: Editorial, Original articles, Review articles, Case reports, Journal scans, Personal views, Special communication
Journal Publication:
Handy Hints for Research Paper Publications. Dr. Neerja L Bisht
Asian Students Medical Journal:
http://www.asmj.info/guruspeak
Past Work Experience
Associate Editor, Bioquest Solutions, a complete end-to-end medical solutions company, Bangalore, India April 2009–July 2010.
Reporting to GM, Medical Content Division
Job Profile
· Project management for key projects for global and Indian clients in the print and electronic media, including writing and editing medical content in all therapeutic areas
· Scientific evidence backed sales material for various print and electronic media: PR and brand development though Leaflets, Posters, Newsletters, Booklets, Scripts/storyboard for films, Web content
· Key Opinion Leaders (KOL) Interviews, liaise with hospitals
· Train and mentor medical writers
Executive Assistant (Operations) as part of senior management at Avesthagen Limited., a leading Biotechnology company located at Whitefield, Bangalore, India, July 2007–April 2009.
Directly reporting to the Managing Director
Job profile
· Lab-in-charge:
- Work closely with Chief Scientific Officers of the Labs, GLP procedures
- All weekly reports from all scientists, edited and detailed to MD
- Provide for any medical injury in labs and coordinate with HR for leave duration, and advice for health insurance coverage
Chief Editor-Scientific Content, Klubclass, a medical communications company located at Bangalore, India. March 2006–June 2007.
Reporting to the Managing Director
Job Profile:
· Strategizing medical marketing inputs and initiatives based on scientific content for complete product life cycle for MNC pharmaceutical clients across the globe
· Handling high profile clients in the pharmaceutical industry and KOLs at conferences, and scientific sessions
· Managing a team of medical writers with final responsibility for up-to-date medical content, language and style as per client and targeted product requirements
· Evaluation and planning of projects for resources and man hours
· Medical inputs to the design team in both print and electronic media
Job Skills:
· Writing and editing for various target audiences (Doctors, Patients, Nurses, Pharmaceutical Sales Force) in a clear and simple style with attention to detail
· Able to interpret and analyze research data accurately from scientific literature
· Training of medical team with respect to content writing, referencing relevant content
· Liaise easily with cross-functional team members (design team) for successful and timely completion of projects
Content Manager at Indegene Lifesystems Private Ltd., a medical communications company situated at Bangalore, India. April 2005–March 2006.
Reporting to Global Head
· Executed and supervised projects in the Print and Electronic media from inception to completion in various therapeutic areas for projects from the U.S and Asia Pacific Region in association with the Multimedia team
· Underwent basic training in medical content writing, referencing styles, internet search, and medical marketing
Developed content in all therapeutic areas especially Dermatology, Ophthalmology, Diabetes, Pharmacovigilance data for Vaccines, Neurology, Cardiology, Cardiothoracic anesthesiology and Women’s health in the following media:
· Print Medium: Scientific content development for Newsletters including Conference and Symposium Highlights, Sales Force training Manuals, Query handlers, FAQ booklets, Issue based booklets, Drug Monographs, Posters, Algorithms, and Interpretation of Clinical trials.
· Electronic Medium: e-learning Modules for doctors (CME) and Pharmaceutical Sales Force, Product launch films, Conference coverage
Senior Manager, Medical, TTK, Healthcare Services Private Limited, Bangalore, India. July 2003–November 2004.
· Recognized for superior performance in managing and supervising operations in medical and medico-legal claims processing
· Proficient in analysis and interpretation of claims underwriting, minimizing fraudulent claim cases.
· Liaised with hospitals, insurance companies with ease for speedy settlement of claims
Clinical Work Experience
Registered Private Practitioner, Ophthalmic Surgeon with own clinical set-up, also as Consultant Ophthalmic Surgeon to private nursing homes and hospitals, Pondicherry, 1996-2003.
Organized and participated as a surgeon in more than 200 eye camps.
Tutor, Ophthalmology, Aravind Eye Hospital, Madurai, India. 1994–96.
Locum S.H.O jobs at reputed hospitals based at U.K. and Republic of Ireland, 1987–1994.
EDUCATION: Degrees Obtained
Completed MBA with Distinction through Adam Smith University, USA, at Institute of Business Management and Research, Bangalore, October 2005.
Licentiate exam in Non-Life Insurance (Medical and Medico-legal) under the Insurance Regulatory Development Authority (IRDA) October 2004 under the Aegis of Insurance Institute of India
Post Graduate Diploma in Ophthalmic Medicine and Surgery, (DOMS), 1996, Aravind Eye Hospital, Madurai, University of Madras, India.
Bachelor of Medicine and Bachelor of Surgery (MBBS), Madras Medical College, Madras, 1986, University of Madras, India
Bachelor of Science (BSc), Stella Maris College 1979, University of Madras, India.
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