Major Demographic, Economic, Social and Cultural Factors

TABLE OF CONTENTS

1. BUSINESS OVERVIEW

Description of the business

Major demographic, economic, social and cultural factors

Major players (suppliers, distributors, clients)

Nature of the industry

Trends in the industry

Government regulations

Market segment

Products and services

Pricing and distribution

Market trends

Implications or risk factors

Competitor’s strengths and weaknesses

Competitive advantage

1. SALES AND MARKETING PLAN

Customers

Suppliers

Advertising and promotion

Pricing and distribution

Customer service policy

1. OPERATING PLAN

Business location and requirements/ advantages/ lease details

Equipment/technology/ R$D /environmental aspects

1. HUMAN RESOURCE PLAN

Key employees

Policies and procedures

1. ACTION PLAN

Action plan and timetable

1. EXECUTIVE SUMMARY

A brief description of the project, the financing required, and additional information that help explain the business plan

1. APPENDIIX:FINANCIAL PLAN

The company’s financial performance, both historical and projected. Includes sales, cost of goods sold, expenses, income statement, balance sheet, cash flow budget, financial requirements, performance indicators and personal status.

BUSINESS OVERVIEW

Sironka briquettes enterprise

LEGAL NAME:

Sironka Briquette Enterprise

TRADING

NAME:

Box 166 buruburu, Nairobi Kenya

BUSINESS

ADDRESS:

0721430944

PHONE:

FAX:

-

EMAIL:

Fuel briquette production through the use of waste material to include charcoal dust or carbonized biomass and redsoil for sale to institutions and the local community.

DESCRIPTION OF

THE BUSINESS:

Economic; to generate income to improve livelihoods.
Cultural; Any culture can pursue this.
Social; To create employment to the youth, community and also the vulnerable groups in the society

MAJOR

DEMOGRAPHIC,

ECONOMIC, SOCIAL AND CULTURAL FACTORS:

Industry to consumers

MAJOR PLAYERS

(suppliers, distributors, clients):

To be supplied to schools, hotels, campsites, homes and any other institution that uses charcoal. It is self sustaining due to the dependence on biomass waste material that is readily available.

NATURE OF THE

INDUSTRY:

Generally, the most preferred source of fuel being utilized in the urban areas is the LPG , kerosene and charcoal while in the rural area it is firewood .

TRENDS IN THE

INDUSTRY:

The enterprise can attain a licence to operate a fuel briquette company.

GOVERNMENT

REGULATIONS:

THE MARKET

Mainly the lower class, medium class to high class households.

MARKET SEGMENT:

Sale of fuel briquettes, sale of machines and training of groups at a fee.

PRODUCTS AND SERVICES:

Sold in kilogrammes; 5kg for 80 Shillings,10kg for 160 shillings and 25kg for 400 shillings
The briquettes will be purchased directly from the company.

PRICING AND

DISTRIBUTIONS:

Most popular fuel types utilized in Kenya are kerosene (80%), charcoal (60%), fuel wood (55%), electricity (37%) and LPG (21%). Fuel briquettes would serve as a good alternative since it does not pollute the environment and does not cause respiratory diseases due to no emission of carbon monoxide.

MARKET TRENDS:

Use of briquettes will promote forest conservation and improve the status of the environment through waste management.

IMPLICATIONS OR RISK FACTORS:

COMPETITION

Charcoal vendors who produce and sell charcoal to the community.

COMPETITORS AND TYPE OF COMPETITION:

Strength; well known with the people Weakness; Expensive in terms of cost

COMPETITORS STRENGTHS AND WEAKNESSES:

Fuel briquettes are cheaper and burn longer than charcoal. They are also in high demand exceeds the supply.

COMPETITIVE ADVANTAGE:

SALES AND MARKETING PLAN

NAME/ADDRESS / TERMS / PRODUCT/SERVICE
1.Ongata rongai schools / Permanent / Fuel briquettes
2.Kiserian schools / Permanent / Fuel briquettes, stoves and training
3.Ongata Royal / Permanent / Fuel briquettes
4.Mbagathi View high school / Permanent / Fuel briquettes and stove

CUSTOMERS

ADDITIONAL INFORMATION

Several schools have been interviewed in Ongata Rongai and its environs and they said they would be interested in being given the services above.
Exhibitions to showcase the briquettes and create consumer education. Use of internet and E- Commerce. Use of radios, TVs, Radio, Billboards and newspapers. Holding of TOTs workshops.

ADVERTISING AND PROMOTION:

Direct distribution where the company interacts directly with the consumer. Pricing will depend on the demand curve and also adopt the competition pricing strategy.

PRICING AND DISTRIBUTION:

Ensure the Customer Service promise .Evaluate customer satisfaction through data collection and analysis, ensure effective communication of important communication through the customer .

CUSTOMER SERVICE POLICY:

OPERATING PLAN

Ongata Rongai –Nairobi Kenya.

LOCATION:

An Enterprise.

SIZE AND CAPACITY:

Advantages; It is close to the customers as is near the residential areas.

ADVANTAGES AND DISADVANTAGES:

LEASE OR OWNERSHIP DETAILS:

A lease of 2 years.
Capital requirement of shillings

EQUIPMENT FURNITURE AND FIXTURES:

Longterm sustainability costs of shillings.

FUTURE EXPENDITURES/ TECHNOLOGY REQUIREMENTS:

Developed a briquette making handbook to be used as user guide to all the consumers.

RESEARCH AND DEVELOPMENT:

Waste management due to the use of waste as raw material. Attainance of a city council permit of operation.

ENVIRONMENTAL COMPLIANCE:

HUMAN RESOURCE PLAN

NAME OR TITLE
(NO. OF POSITIONS) / KEY RESPONSIBILITIES / QUALIFICATIONS
1.Manager / Oversee the project / Degree or masters in project management
2.Supervisor / In charge of daily operations / Degree level
3.Casuals / Manual work(production) / Form four leaver, women ,
4.Student intern / Learn the aspects of project management and implementation as learnt in school / Certificate and degree in project management.

KEY EMPLOYEES

POLICIES AND PROCEDURES

8am-5pm

HOURS OF OPERATIONS:

30 employees

NUMBER OF EMPLOYEES:

They will be allowed vacations when periodically.

VACATION PROGRAM:

Amount of (kgs) produced per person per hour
Undertaking of performance apphraisals yearly
Undertaking of evaluations after every 6 months

PERFORMANCE ASSESSMENT:

6-8 weeks training on biomass fuel briquettes production

TRAINING AND DEVELOPMENT:

Allowances for extra work hours, medicalcover, house allowances and monthly salary

REMUNERATION AND BENEFITS:

EXECUTIVE SUMMARY

Improve the livelihood of the community through briquette production and selling.

OBJECTIVES/ DESCRIPTION OF THE PROJECT:

Sironka briquettes enterprise was formed in June 2014 and its located along Maasai lodge road at Tabby house building in Ongata Rongai.

BUSINESS HISTORY/ NATURE OF OPERATIONS:

Fuel briquettes production and sales, selling of the stoves, the machines and training of groups at a fee.

PRODUCTS AND SERVICES:

OPEN IDEOS

PROJECT FINANCING:

MANAGEMENT /ADVISORS: DIRECTOR 1

Sirima Shirley

: DIRECTOR 2

Patrick Koriana
To be audited after every 1 year and report to be discussed and filled.

RISK ASSESSMENT AND CONTIGENCY PLAN:

OPEN IDEOS

FINANCIAL INSTITUTION:

Kindly find attatched.

SUPPORTING DOCUMENTS:

APPENDIX

FINACIAL PLAN

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