Girl power tameshorsepower
Making ofthe 2018 LIQUI MOLY calendar
July 2017 – Whenthecartunersfrom Hamann Motorsport in Laupheim, Germany startsweating, thenitisgenerallysummerandworkandsunhavetakentheir toll. But at thestartof June, thereasonforbeadsofsweat on brows was a different one: Lubricantspecialist LIQUI MOLY was photographingitseroticcalendar at thetuningcompany.
Attractivecarsandmotorbikeswith at least asattractivewomenas a themeare a renownedrecipeforcustomercalendarsbycompaniesthatareactive in thevehiclesector. Becausethecalendarby LIQUI MOLY isknown in theindustryforitsexceptionalquality, itcannotbe just anyoldvehicles, but onesofparticularly high value. That'swhythoseresponsiblefortheprojectdecided on vehiclesfromcartuner Hamann, withbikesandcarsfromothercollections. "Ourcustomersandfanshave a high levelofexpectationtowards all LIQUI MOLY products. This also appliestooureroticcalendar. Andrightfully so, aswehavedeliberatelysetthe bar very high,"says Peter Baumann. He isresponsibleformarketingworldwide at LIQUI MOLY. And he isoptimisticthatthecalendartobepublished in October will onceagainmeetthese high standards.
LIQUI MOLY hasbeencooperatingwith Hamann Motorsport forseveralyearsandmakesusesofthetestrigs in Laupheim, amongotherthings. The tuningcompanyactsasthebackdropforthecalendarshootforthe 2018 editionoftheeroticcalendar. The vehiclespecialisttunesexclusivecarsbybrands such as BMW, Range Rover, Mercedes-Benz and Lamborghini. "The vehiclesaloneare an absolute visualtreat. Combinedwiththeprettymodels, it'shardtotearyoureyesaway," says Uli Schwarz, PR Manager and Head ofSales at Hamann Motorsport. He, too, issurethatthecalendar will onceagain find a cherishedspot in manygaragesaroundtheworld.
The shoottakesalmost a week. Lots ofhorsepowercoupledwith a great deal ofgirl power – thatistherecipeforsuccessofthenewcalendar. After all, asisusualfor LIQUI MOLY, thereis not just onemodelposingforthecalendar. A total oftwelvewerebookedfortheproduction, includingthemodelthatenjoyedtheirfirst LIQUI MOLY appearance in the spring in the film forthe care rangeofthecarchemicalmanufacturer.
Just asthe Hamann Motorsport vehiclescaptivatewiththeirenhancedperformanceandgreaterdrivingfun, so the LIQUI MOLY eroticcalendarscorespointswithmorethantwelvecalendarpages, indulgingtheeyes a littlelongerthan a conventionalcalendar. Customers andfanshavesomethingtolookforwardto.
About LIQUI MOLY
With around 4,000 items, LIQUI MOLY offers a global, uniquely broad range of automotive chemicals: Motor oils and additives, greases and pastes, sprays and car care, glues and sealants. Founded in 1957, LIQUI MOLY develops and produces exclusively in Germany. There it is the undisputed market leader for additives and is repeatedly voted the best oil brand. The company led by Ernst Prost sells its products in more than 120 countries and generated 489m euros in sales in 2016.
For more information, please contact:
Peter Szarafinski
Jerg-Wieland-Str. 4
89081 Ulm-Lehr
Germany
Tel.: +49 7 31/14 20 189
Fax: +49 7 31/14 20 82