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Checklists for Getting on TV and Radio Shows
Have you set your goals?
Do you know whom you are trying to reach?
Do you know what is important to them?
Where are your prospective customers geographically?
Do you know the type of shows that will reach your audience?
When is the best time to conduct a tour?
Is there a relevant marketing period during which it would be appropriate to arrange your tour?
Are there times you will want to avoid conducting a tour?
Is your book relevant to talk shows?
What are the top shows you want to schedule?
Have you planned your overall itinerary?
Do you have a long weekend coming up during which you could conduct a tour?
Is your distribution in place?
Do you know which bookstores or other outlets stock your book?
Do you have a toll-free number?
Do you know the composition of the audience for each show on which you intend to appear?
As you organized your tour, did you:
Create a press kit?
Write a convincing one-page summary letter?
Update your bio?
Have a current photo taken professionally?
Create a fact sheet about your book?
Compile copies of relevant reviews, testimonials, copies of newspaper articles and a list of your media performances?
Create a demo tape/DVD?
Create an Electronic Press Kit if necessary? What about a Video or Audio News Release?
Conduct an online author’s tour?
Prepare a list of questions (or "hot topics") for the host?
Investigate using a publicity firm to arrange your tour?
Advertise in "The Radio-Television Interview Report"?
Go to the library to look through directories for the names of media contacts?
Tell your distribution partners about your promotional efforts?
Contact local bookstores to notify them about your tour?
Coordinate book signings with your media appearances?
Prepare an itinerary, including your confirmation numbers?
Plan the clothes and accessories you will take with you?
Send a summary of your tour to your distributors and major buyers?
Compare the costs of conducting your own tour with having someone else do it for you?