50 Lovely Street (Rt. 177)P 860  675  1344

Avon, CT 06001-3138F 860 270  0343

Checklists for Getting on TV and Radio Shows

 Have you set your goals?

 Do you know whom you are trying to reach?

 Do you know what is important to them?

 Where are your prospective customers geographically?

 Do you know the type of shows that will reach your audience?

 When is the best time to conduct a tour?

 Is there a relevant marketing period during which it would be appropriate to arrange your tour?

 Are there times you will want to avoid conducting a tour?

 Is your book relevant to talk shows?

 What are the top shows you want to schedule?

 Have you planned your overall itinerary?

 Do you have a long weekend coming up during which you could conduct a tour?

 Is your distribution in place?

 Do you know which bookstores or other outlets stock your book?

 Do you have a toll-free number?

 Do you know the composition of the audience for each show on which you intend to appear?

As you organized your tour, did you:

 Create a press kit?

 Write a convincing one-page summary letter?

 Update your bio?

 Have a current photo taken professionally?

 Create a fact sheet about your book?

 Compile copies of relevant reviews, testimonials, copies of newspaper articles and a list of your media performances?

 Create a demo tape/DVD?

 Create an Electronic Press Kit if necessary? What about a Video or Audio News Release?

 Conduct an online author’s tour?

 Prepare a list of questions (or "hot topics") for the host?

 Investigate using a publicity firm to arrange your tour?

 Advertise in "The Radio-Television Interview Report"?

 Go to the library to look through directories for the names of media contacts?

 Tell your distribution partners about your promotional efforts?

 Contact local bookstores to notify them about your tour?

 Coordinate book signings with your media appearances?

 Prepare an itinerary, including your confirmation numbers?

 Plan the clothes and accessories you will take with you?

 Send a summary of your tour to your distributors and major buyers?

 Compare the costs of conducting your own tour with having someone else do it for you?