Unit
24 / Digital Graphics and Computers / Title / Photoshop techniques
/ Castle College, Nottingham
Computing
National Diploma for I.T. Practitioners
Unit Leader / Caroline Glorioso
Assignment 2 / Hand-in date W/C
To be completed by the student
Students Name:
To be completed by the student / Students signature
This submission is the result of my own work. All help and advice other than that received from tutors has been acknowledged and primary and secondary sources of information have been properly attributed.
This submission is the result of group / collaborative work as allowed in the assignment criteria or agreed with the lecturer. All people involved in the collaboration have been identified on the title sheet of the work and any specific section of work that is solely the work of one individual is clearly identified.
Comments: To be completed by the tutor
Assessed by / Date assessed
Assignment Brief:
In this assignment you will create 4 pieces of art work to a given brief. You will scan existing images and combine these with images taken using a digital camera. A range of advanced techniques will be executed to produce a final piece. You will then demonstrate how these images can be manipulated using colour depth techniques and changing resolutions. You will then plan out your art work documenting the client and user needs.
Scenario: Your boss has approved the upgrades to the computer you suggested and now wants you to design the marketing materials.
They have to contain images and text detailing a venue of your choice in Nottingham. This can range from restaurants, the theatre, cinemas, wine bars and clubs.
You are expected to combine existing information such as promotional flyers, tickets, menus, special offers etc with your own digital photography. You will need to scan existing images and transfer digital ones onto your computer.
Although you can choose your venue it will have a common set of criteria and you will identify the user and client’s needs to make sure the materials you produce are fit for purpose.
Task 1 (P4, M3)
Brief: Create 4 different graphics: a logo (max 3 colours) for your chosen venue, a promotional leaflet size A5, a graphic for the website dpi 72, and a poster size A3. Each one must contain:
· The poster and the leaflet must contain a map showing clearly the location of the venue.
· A house style consistent between all 4 graphics (logo must be on all art work)
· A look appropriate for the venue and its intended audience
· The correct size and file type for its intended destination: leaflet-jpg, web graphic-jpg, logo-gif, poster-tiff.
Task 2 (P3)
· Once you have chosen your venue you must identify the clients and the user needs. Name your venue and what it is and then create the table below and fill it in.
Name of Venue and what it is.Client needs / User needs
Task 3 (P5)
· Research and collect all the materials you will need for your artwork.
(Remember to include existing images from a variety of sources that need to be scanned along side original photos)
Task 4 (M2)
· Create your marketing materials taking care to use at least 4 of the following advanced image manipulation techniques.
§ Blending Modes
§ Colour balance
§ Gradient Map
§ Duo tones
§ Masking
§ Filters
§ Transform
· Annotate each advanced technique you used explaining how you applied it to your graphic and the effect it gave.
Task 5 (P4,M3,D1)
In report form review the 4 graphic images you have created using the following bullet points as sub headings:
§ File formats (describe 1 feature of these file types Jpg, Gif, Png, Tiff and state where they are best used)
§ What effect does colour resolution have on file size?
§ Software (explain why a vector package is more suited to creating logos than a photo manipulation package?)
§ Comment on 2 tools in a vector package and 2 different tools in a photo manipulation package commenting on how you used them in your own art work)
§ How do your images meet your clients needs, comment on loading times for your web based image, appropriateness of your logo and design of your house style.
Deliverables:
Task 1: Printed artwork / back up on cd
Task 2: Completed table
Task 3: Research materials
Task 4: Annotations
Task 5: Report
Btec National Diploma for IT PractitionersUnit
24 / Digital Graphics and Computers / Title / Photoshop techniques
1st Marking Date:______
Feedback
Grading CriteriaTo achieve the indicated grade there must be evidence showing: / Outcome / Tasks / Achieved / Feedback comments
Define and document a client and user need for three related graphic images / P3 / 2 / ü
Create and review four original graphic images to meet a defined user need / P4 / 1,5
Capture existing images using a scanner and a digital camera and edit them to meet a given user need. / P5 / 3
Demonstrate the use of two advanced techniques in graphics manipulation / M2 / 4
Demonstrate the impact that file format, compression techniques, image resolution and colour depth have on file size and image quality. / M3 / 1,5
Justify the following in connection with the production of graphic images to meet a client and user need: software and tools used file format, image resolution, and colour depth. / D1 / 5
Grading Criteria
To achieve the indicated grade there must be evidence showing: / Outcome / Tasks / Achieved / Feedback comments
Define and document a client and user need for three related graphic images / P3 / 2 / ü
Create and review four original graphic images to meet a defined user need / P4 / 1,5
Capture existing images using a scanner and a digital camera and edit them to meet a given user need. / P5 / 3
Demonstrate the use of two advanced techniques in graphics manipulation / M2 / 4
Demonstrate the impact that file format, compression techniques, image resolution and colour depth have on file size and image quality. / M3 / 1,5
Justify the following in connection with the production of graphic images to meet a client and user need: software and tools used file format, image resolution, and colour depth. / D1 / 5