Prospect Profile Workbook
Prospect Profile
– Workbook –
Prospect Profile Development - Sample 1
Business consultant who offers high-level expertise in high-tech business development, channel development, distribution strategies, and marketing of high-tech products.
Write out any words, phrases or pain points that best describe these clients in the section below.
Prospects are high-technology manufacturers of computer hardware and software, services, and networking in the United States, Europe, and Latin America.These are mostly executives in larger companies and mid-sized companies; marketing managers, general managers, sales managers, etc.
There is a high amount of risk as they enter new markets. Though the risk is temporary, they want to uphold their company’s name and reputation during this strenuous time.
Specific industries to target:
● Computer Hardware
● Computer Networking
● Computer Software
● Information Technology and Services
My geographical focus is:
● US
● Europe
● Latin America
The top job titles for my prospects include:
● Marketing Manager
● General Manager
● Sales Manager
● Marketing Director
● Sales Director
● VP Marketing
● VP Sales
● CMO
● CEO
Keywords that my prospect might include in the LinkedIn profile:
● Software
● Multimedia
● International
● Distribution channels
My ideal target is a company with the following employee size:
❏ 1-10
❏ 11-50
❏ 51-200
✓ 201-500
✓ 501-1000
✓ 1001-5000
✓ 5001-10000
✓ 100000+
Specific Companies to Target:
● Large Tech Companies:
○ Apple
○ Hewlett-Packard
○ IBM
○ Microsoft
○ Siemans
The LinkedIn groups my prospects are most engaged in include:
● B2B Technology Marketing Community
● Technology Sales Professionals
● VP Sales - Information Technology
● IT Marketing
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Prospect Profile Development - Sample 2
Business consultant who offers marketing and management consulting services to startups and small or medium sized enterprises who are looking for opportunities to accelerate their growth at various stages of development.
Write out any words, phrases or pain points that best describe these clients in the section below.
Prospects are SME’s that are dealing with an extremely volatile and fast changing business environment.They are very busy with the day to day activities and are not able to focus on the transformation needed to achieve the growth that they are looking for.
Specific industries to target:
We have expertise in a wide range of industries including:
● IT
● Electrical/Electronic Manufacturing
● Mechanical or Industrial Engineering
● Healthcare
● Oil & Energy
● Retail
My geographical focus is:
● North America, with a more intense focus on Midwest/West Coast USA
The top job titles for my prospects include:
● Owner
● Founder
● CEO
● Entrepreneur
Keywords that my prospect might include in the LinkedIn profile:
● SME
● Startup
My ideal target is a company with the following employee size:
Enterprises that employ less than 100 individuals.
✓ 1-10
✓ 11-50
✓ 51-200
❏ 201-500
❏ 501-1000
❏ 1001-5000
❏ 5000-10000
❏ 10000+
The LinkedIn groups my prospects are most engaged in include:
● SME Manufacturing
● StartUp HealthTech
● SME BUSINESS FORUM
● Independent and SME Retailers Forum
● Business Owners, Entrepreneurs and Start-Ups