FOR IMMEDIATE RELEASE
MAX BRENNER OPENS FIRST CHOCOLATE BAR IN RUSSIA
The brand continues its global expansion with a Chocolate Bar on Zvetnoy Boulevard in Moscow
NEW YORK, NY (March 25, 2014) – Max Brenner has arrived in Moscow! The worldwide Chocolate Bar brand based in New York City opened its first location in Russia on March 23 on Zvetnoy Boulevard in the cultural heart of Moscow. The location is walking distance to Red Square, the Bolshoi Theater and Circus Nikulin and ideally positioned to attract local residents and tourists ready to indulge in Max Brenner’s innovative and out-of-the-box chocolate experience.
Max Brenner partnered with The Shokoladnista Group, one of Russia’s largest multi-location franchisees and operator of 400 Shokoladnista Coffee Shops, to open the inaugural Max Brenner location. The Shokolandnista Group is also committed to opening 20 additional Max Brenner Chocolate Bars throughout the Russian Federation over the next five years.
The recent opening in Moscow is part of a strategic expansion plan for Max Brenner across the globe. Russia accounts for nearly 10% of the world’s chocolate consumption, making the country a key growth market. The brand also expanded to Japan in recent months and has several more countries on the horizon.
“Max Brenner is committed to creating a new chocolate culture worldwide through unique chocolate experiences, desserts and beverages,” said Sam Borgese, CEO of Max Brenner International. “The chocolate-loving culture of Russia made that country a perfect next step in our global expansion and we are excited to introduce Max Brenner’s unique brand of chocolate to the people of Moscow.”
Max Brenner pushes the boundaries of how chocolate is enjoyed and makes it a full sensory experience within its Moscow location, which features the latest Max Brenner design elements including chocolate pipes and spinners, whimsical graphics, and a rich color palate. It showcases signature menu items such as creamy hot chocolate served in the company’s famous Hug Mug; icy milkshakes in a host of flavors; Chocolate Chunks Pizza with marshmallows and melted chocolate chunks; and melting fondue in a Fire Water tower. The 150-square meter space also includes a retail shop stocked full with gift sets, Max Brenner’s signature bonbons, and other treats to satisfy any chocolate craving.
ABOUT MAX BRENNER
Max Brenner is creating a new chocolate culture worldwide, one that allows people to experience chocolate in a way they’ve always imagined. With its unique products, desserts and its iconic presentation, Max Brenner has become the ultimate experience for chocolate lovers around the world.
Headquartered in New York City, Max Brenner has more than 50 Chocolate Bars internationally. For more information, please visit www.maxbrenner.com or connect with us at www.facebook.com/maxbrennerusa.
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PR Contact: The Door
Erin Maxwell / 646-340-1772
Amy Stahulak / 708-945-5870