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FERRARI BURNS RUBBER TO MARK EIGHT MILLION FACEBOOK FRIENDS

How do mark reaching eight million friends on Facebook?

If you are Ferrari, you do it in the time honoured manner of screaming engine, smoking tyres and rubber burnout circles, in this case spelling out 8,000,000 across the steering pad at Ferrari’s Fiorano test track.

Then you send your eight million friends a video.

Ferrari’s success in the burgeoning cyber world of social media is not limited to Facebook, with Ferrari holding the number one position in the G+ network on Google, with a tenfold increase so far this year to more than half a million fans.

In China, Ferrari has only been present on Weibo for a short time, but is the number one automotive page.

Ferrari fans don't just click on in traditional Ferrari markets such as the USA, Great Britain, Italy and Spain, but also in huge numbers in emerging countries such as India and Brazil, travelling virtually to Maranello from places as far as

Tonga, Samoa and Vanuatu, as well as from places facing difficult times such as Afghanistan and Libya, or culturally different places like Iran.

The fans of racing and cars have many possibilities to directly express their enthusiasm, their opinions and, sometimes, their criticisms, for example on Twitter: on four different Twitter accounts - @insideferrari for the activities of the Scuderia, @ferrariraces for the Ferrari Challenge single-marque championship, @insideFDA for the Ferrari Driver Academy and @ferrarimagazine for the official magazine. The official Ferrari channels show the great determination of the Prancing Horse to maintain a direct contact with the fans all over the world. And then there is the website ferrari.com, with millions of visitors every month in seven languages, including Chinese and Japanese, with news from the world of Formula 1, to road cars and a section dedicated to the clients of the Prancing Horse.

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Editor’s Note: The 8,000,000 burnout video is available for download from the Ateco Media Web Site

For further information, please contact

Kevin Wall
/ Tel: +61 2 8577 8000
General Manager, European Automotive Imports / Fax: +61 2 8577 8069
Official Ferrari importer Australia & New Zealand / E:
Edward Rowe
/ Tel: +61 2 8577 8000
Public Relations Manager / Fax: +61 2 8577 8069
European Automotive Imports / Mob: +61 407 913 244
Official Ferrari importer Australia & New Zealand / E:
EUROPEAN AUTOMOTIVE IMPORTS PTY LTD
Street Address: 862 – 874 Elizabeth Street, Waterloo, Sydney, NSW 2017 Australia.
Postal Address: Ateco Automotive, 862 – 874 Elizabeth Street, Waterloo, Sydney, NSW 2017, Australia
A.B.N. 79 115 107 189
EAI Media web site: Australia: http://media.ateco.com.au/
New Zealand: http://media.ateco.co.nz/

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Release Number: Ferrari_641

Date of Issue: 29 April 2012. Time of Issue: 19:19:31