17 June 2015
MG customers get the star treatment
The newly recruited MG specialists at used car supermarket, CarShop, have proved to be a great addition after only a few months in post.
As part of MG’s dealership expansion, it was announced last year that the marque would join forces with CarShop. MG is currently the only manufacturer offering new cars at the used car retailer. So, in a bid to stand out amongst the used cars and provide customers with in-depth, professional advice, MG specialists were introduced.
There are currently four specialists, one in each of the following CarShop locations; Swindon, Northampton, Norwich and Doncaster. Standing out in their bright red jackets, the specialists have been on hand to advise customers about the MGs. Despite only being in post just under two months, a total of five sales have already been made.
Matthew Cheyne, Head of Marketing for MG, said: “After deciding to form a partnership with CarShop last year, because of the amount of footfall the used car supermarket sees, introducing specialists to help customers was something we were very keen to see happen. Having them in place gives customers an exceptional tailored experience, as well as being on-hand to help them through the buying journey. If customers are considering buying a used car, why not consider buying a brand new car that is potentially not going to cost any more money.”
CarShop are not only equipped to handles sales, but their service centre is also MG approved, so customers can bring their MGs in for approved manufacturer servicing and MOTs.
The new MG6 starts from £13,995 and the MG3 starts from £8,399.
About MG Motor
The iconic British MG brand can trace its history back to 1924 and is world famous for making stylish cars that are fun to drive and own and are sold at remarkably affordable prices. Modern MGs, which are designed, engineered and finally assembled in Longbridge, Birmingham, continue this long and rich MG tradition.
Two cars currently come off the Longbridge assembly lines: the MG6 and the MG3 with several models planned for the immediate and longer-term future.
The MG6 is a medium-sized fastback offering fantastic dynamic handling, high levels of interior comfort and a tremendously spacious cabin area with a cavernous boot. The MG6 won the 2014 Auto Express Driver Power Best Handling Award.
The MG3 is a new generation super-mini which brings fun and style to this sector of the market at very affordable prices. The 1.5-litre petrol-powered car can also be personalised, so owners have the option of giving their car their own style-statement.
MG was voted the third best manufacturer in the UK in the Auto Express Driver Power Awards in 2014. MG was the fastest growing brand in Britain in 2014 as shown by official figures issued by the Society of Motor Manufacturers and Traders. Currently MG has the fastest growing network of dealers in the UK as sales continue to surge.
Lizi Piggins, Press Officer
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