Must be on approved producer and/or broker-dealer letterhead.

[Current Date]

[Email Subject Line: Life Insurance Offers Protection For the Many Roles You Play in Life.]

[Client Name]

[Company Name]

[Street Address]

[City, State/Province Zip Code]

Dear [Client/Prospect Name]:

As a woman, you have many roles and responsibilities: wife, significant other, mother, chauffeur, chef, daughter, caretaker, breadwinner, and much more.

Have you thought about what might happen to those that depend on you if something were to happen to you?

Life insurance policies allow you to protect your most valued priorities, including your family and business, and help you prepare for your future.

See for yourself how a life insurance’s death benefit can help protect the many roles you play every day:

Wife/significant other:

  • A life insurance policy’s death benefit can provide financial protection for your spouse/significant other in the event of your death.
  • Life insurance can offer living benefits that can help you if you suffer from a chronic or terminal illness in the future.
  • It can also offer tax-advantaged cash value accumulation potential that you can access at anytime.1

MOTHER:

  • A life insurance policy offers a generally income-tax free death benefit2 that can help provide financial stability for your loved ones after you are gone.
  • It can also help you create a legacy to pass on to future generations.

Daughter:

  • Life insurance can offer death benefit protection for those that depend on you.
  • It can also build potential cash value that can help provide funds to care for elderly parents.

Working PRofessionaL/business owner:

  • A life insurance policy’s death benefit can help your loved ones replace your lost income.
  • It can help safeguard your business interests and be used to create succession plans.

1Life insurance policy cash values are accessed through withdrawals and policy loans. Interest is charged on loans. In general, loans are not taxable, but withdrawals are taxable to the extent they exceed basis in the policy. Loans outstanding at policy lapse or surrender before the insured’s death will cause immediate taxation to the extent of the gain in the policy. Unpaid loans and withdrawals reduce cash values and policy benefits and negate any guarantee against lapse.

2Pursuant to IRC §101(a).

Plan for Your Future Today

I will be contacting you in the near future to discuss why life insurance can be the answer to help you meet your financial and insurance needs. You can also email me at [ if you are eager to set up a time to meet and discuss your needs.

I look forward to speaking with you soon.

Sincerely,

[Financial Service Professional Name, Title]

Life insurance is issued by The Prudential Insurance Company of America, Pruco Life Insurance Company (except in NY and/or NJ), and Pruco Life Insurance Company of New Jersey (in NY and/or NJ). All are Prudential Financial companies located in Newark, NJ, and each is solely responsiblefor its own financial condition and contractual obligations. Policies contain exclusions, limitations, reductions in benefits and terms for keeping them in force. I can provide you with costs and complete details.

[Required to be included when sent by DBA or Independent Broker-Dealer: If your financial professional is operating under his or her own firm (“independent firm”) and not in the capacity of a Prudential financial professional (non-Prudential agent), he or she is authorized to sell and service certain insurance products of Prudential Financial companies in addition to products of companies not affiliated with Prudential Financial. The non-Prudential agent’s independent firm is not affiliated with any Prudential Financial company.]

0254034-00001-00 Ed. 11/2013 Exp. 05/22/2015