Media Release

Aegis Media promotes Arvind Sethumadhavan to Chief Innovation Officer, Asia Pacific

Singapore, 10 January, 2013: Nick Waters, CEO Aegis Media Asia Pacific, has announced today a new role for Arvind Sethumadhavan. Previously Social and ROI Analytics Practice Leader for Isobar APAC, Arvind will take on the new position of Chief Innovation Officer, Aegis Media Asia Pacific with immediate effect.

Arvind has been with the group for 18 months and has a strong background in social media marketing, marketing analytics and measurement. He has two decades of experience in advising multinational corporations on marketing effectiveness using leading edge analytics for online and offline marketing efforts.His expertise enables
Aegis Media in creating innovative solutions for clients that deliver tangible long-term business impact.

In his new role Arvind will take responsibility for identifying scalable initiatives, products and services to drive future competitive advantage for Aegis Media in the markets. This is designed to enable the Aegis Media teams to move beyond tried and tested boundaries.

The four key pillars of focus as CIO will be on platforms and technology, incubating new business opportunities with existing key clients, industry thought leadership and being a support for all Aegis Media brands around the region, including continued support for Social@Isobar as Regional Practice Leader.

“Arvind has one of the finest minds I have come across. He is both an innovative and practical thinker. He is able to sift through the myriad possibilities and define the right approach and solution. This role will help our agencies provide the right new solutions to our clients as they reinvent the way they build their brands,” Nick Waters said.

Arvind added, “I am really excited about this opportunity, clients are increasingly looking for a step-change in embracing new solutions to redefine their traditional business models and not just incremental benefits. With Aegis Media’s unique operating model I will be able to tap into the most capable minds in the industry to push boundaries of innovation in marketing for clients.”

Arvind will remain based in the regional Singapore office.

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For further information, please contact:

Joy Clark

Corporate Communications

Aegis Media APAC

Tel: +61 415 266 228

Notes to Editors:

About Aegis Media

Aegis Media’s five major brands are world-leading marketing and communications businesses:

  • Vizeum is a strategy led media communications specialist which combines a unique understanding of the timeless motivations that drive decisions with the new behaviours enabled by the digital age.
  • Isobar is the first global digital network; the company is dedicated to creating time for consumers to spend with brands.
  • iProspect is a leading global digital performance agency.
  • Posterscope is the out-of-home sector leader, and the only truly global network, constantly pushing the technological boundaries.
  • Carat is the world’s largest independent media communications specialist present in 82 countries across the world.

Our advantages include an entrepreneurial spirit, a belief that digital is changing everything, and, crucially, the way we put an understanding of how consumers think and behave at the heart of everything we do.

Aegis Media is part of Aegis Group plc, the world’s fastest growing marketing communications group. It operates in media communications with Aegis Media and is listed on the London Stock Exchange.