Advertising Workplan–Triple P

Objectives

  • Parents will have increased knowledge of Triple P and how to access in Leeds and Grenville Counties

Messages:

  • Parenting Education is helpful to all families
  • Parenting Education can reduce stress that families experience
  • Triple P is a system of proven parenting techniques
  • Triple P can be access through Every Kid in Our Communities by calling the Health ACTION Line at 1-800-660-5853 or visiting Triplepontario.ca

Triple P AdvertisingWorkplan
DATE TO BE DONE / ACTIVITY / COST / WHERE WILL IT GO / WHAT MESSAGES ARE WE USING / WHO IS RESPONSIBLE
Aug 25th / Media Release / n/c / All media – they may not print or use the info, they may also print it as is. / See below / Michelle
Sept 8 / (2597a) EMC ad / $494 / 78,000 households
Free delivery
St Lawrence Zone only / Generic Ad from website – same a tear off pad below but black and white / Sue
Sept 14 / (2597b) Observer Banner ad - / $152 / Brockville households
Free delivery / Generic ad from website / Sue
Aug 31st / (2597c) R&T / $200 / Brockville households
Paid subscription / Generic ad from website – same a tear off pad but black and white / Sue
Nov 15 / (2597d) PC Guide ad / $214 / Parents of LGL / Grandparents ad from website / Sue
Sept 5-16th / CFJR/BOBfm
4 messages run 6 times on each station – see copy below / $990 / Brockville / Generic ad
Bedtime
Travelling in the car
Swearing / Sue
Sept 5- 16th / YES fm – 6 messages run 10 times each - / $950 / Brockville and Area / Generic ad
Bedtime
Sharing
Travelling in the car
Hurting Others
Swearing
Sept 5-16 / Y101 – 1 ad run 12 times - 1000 / $1000 / All LG counties – country music / Generic ad
Sept 12 / (2585) 150 x2 Tear off Pads -
(4up =5625sheets) / $675 printing / doctors / 25 sheets to a pad – 2 pads per doctor / Jodi
Oct 1 / 150 x2 Tear off Pads / $?
backing / Other health professionals / same
Nov 1 / 150 x 2 Tear off Pads / Other health professionals / See below
Sept 20 / (2596) OW stuffers
1600 – LG 8.5wx2h
(5up =332 sheets) / $40colour / All OW recipients / Same as banner ad
See below / Jodi
October / 2 Stand up Displays – infant/teen
$1300 / $1300 budgeted
(actual costs TBD) / For use with places where parents wait. Schedule some places where the display can stay up for a week or so then move to another (banks etc). Available to take to mall displays or parent nights. Let partner agencies know they can borrow for their lobby or displays. / Use the infant/teen banner artwork
Use QR code for smart phone udders to scan for direct web access
/ Sue and Claudette – specs done – will get quotes Sept 7 – 20.

MEDIA RELEASE

Help for All Parents in Leeds & Grenville

Every parent needs information to help them on their parenting journey.

Triple P-Positive Parenting Program is for parents with children from 0-18 years. Topics range from sleep to toilet learning to homework completion to disobedience. Triple P practitioners can help parents find the answers and strategies that they need.

Triple P researchers have listened to and worked with thousands of parents and professionals across the world. They have shown that Triple P works for many different families, in many different circumstances, with many different problems, in many differentplaces!

Leeds and Grenville has a comprehensive Triple P parenting support system for all parents. For more information please contact the Health Action Line at 1-800-660-5853 or visit

RADIO ADS

Bedtime Problems

Kids don’t come with an instruction manual, but with Triple P there is help for parents.

Bedtime can be challenging but starting early helps develop healthy independent sleep patterns. Children need sleep and so do parents. It can help to set a regular bedtime. Create a bedtime routine. And prepare your child before bed with quiet activities and then a reminder of the routine.

Triple P is the Positive Parenting Program

For more tips visit Every kid dot O N dot C A or call 1-800-660-5853

Hurting Others

Kids don’t come with an instruction manual, but with Triple P there is help for parents.

Sometimes Toddlers can hurt others without thinking. It is important to stop this behavior before it gets worse. Help your child take a few seconds practicing being gentle. Praise and reward your child for playing nicely with others and

Use quiet time or a time out and explain why if the misbehaviour continues.

Triple P is the Positive Parenting Program

For more tips visit Every kid dot O N dot C A or call 1-800-660-5853

Sharing

Kids don’t come with an instruction manual, but with Triple P there is help for parents.

Learning to share is an important part of growing up. Toddlers can be possessive about their things so it is important for parents to help them learn to share with siblings or visitors. Praise your child for sharing. Choose activities that encourage sharing and watch closely and act before problems happen.

Triple P is the Positive Parenting Program

For more tips visit Every kid dot O N dot C A or call 1-800-660-5853

Travelling in the car

Kids don’t come with an instruction manual, but with Triple P there is help for parents.

Travelling in the car with children can be distracting and is important for parents to concentrate on the road. It can help to explain some rules before you start the trip and to talk about rewards and consequences . Also have enough activities planned to last for the whole trip.

Triple P is the Positive Parenting Program

For more tips visit Every kid dot O N dot C A or call 1-800-660-5853

Swearing

Kids don’t come with an instruction manual, but with Triple P there is help for parents.

It is normal for kids to experiment with swearing when they are young. It helps for parents to decide which words are acceptable and discuss them with their child. It may be difficult sometimes, but setting a good example is important too. Praising your child for using acceptable words can prevent swearing.

Triple P is the Positive Parenting Program

For more tips visit Every kid dot O N dot C A or call 1-800-660-5853

GENERIC RADIO ADS

As a parent, it is not possible to be perfectly calm and consistent all the time. But, there are things that parents can do to help cope with the everyday demands of raising children. The Triple P parenting program can help. For more information about Triple P, call the HEALTH ACTION line at 1-800-660-58-53. That’s 1-800-660-5-8-5-3. A message from the Every Kid in our Communities Coalition.

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Parenting is one of the most important and challenging jobs we will ever do. "On the job training" is all that most parents ever get. Participating in the Triple P parenting program is for all parents who want to help their child develop to their full potential. For more information about Triple P, call the HEALTHACTION line at 1-800-660-5853. That’s 1-800-660-5853. A Message from the Every Kid in our Communities coalition.

FACEBOOK AD – undecided on whether to use this option – Cost by daily maximum charge – impressions and clicks through to website

Proven Parenting Tips

Kids don't come with an instruction manual. Triple P provides help to all parents. Click here for information and helpful tips.