Publishing with Pearson
Proposal Form
A proposal for Pearson should include an overview of the project, an annotated table of contents, your bio (narrative form), and any information about how we can promote the book with you or your organization.
Title:
Subtitle:
Estimate book length:
Tentative manuscript delivery date:
Required publication date (if any):
Consulting Editor: Dr. Elliot Bendoly ()
The overview should answer the following questions:
1. What is the core value proposition, that is:
a. The message you are trying to get across to your customer base?
b. What are the take aways you want your reader to walk away with? (Note: this should read like flap copy.)
c. What would be the advertising slogan you’d reduce your message to?
2. Who is the target audience, and how is the book relevant to them?
a. What are the job functions and professional titles of your target audience?
b. What associations or professional societies would your target audience be involved with?
3. What do you see the book as accomplishing? What value will the reader get out of the book?
4. What do you think is unique about your message/book?
5. How do you view your book in comparison to others on the shelf? Answering this question requires a thorough review of specific current titles (identify 3 to 5 titles) that might be considered competitive, a short summary of their message and a statement about how your book differs.
6. Are there any special features? (e.g., case examples, quotes/perspectives from current business leaders, lessons drawn from specific companies/people, sidebars, assessments...)
The annotated table of contents should lay out the structure of the book and provide a brief description of the contents of each chapter.
We welcome your ideas on how we can collaborate on promoting your book:
1. Will you be able to promote the book in your organization? If so, please detail what the initiatives might entail.
2. Would you market your book virally? Would you be able to promote the book online through a blog, email databases, a website, etc.? (Please include data re: traffic, followers, subscribers…)
3. Are you involved with any organizations, associations, corporate universities, companies who would support the book through promotions, internal programs, etc.?
4. Will you be speaking at conferences, client meetings, events…? Please include your speaking schedule for the past 6 months and the upcoming 6 months.
5. Have you been featured or appeared in the press? If so, please include links to video, articles, published pieces, etc.
If your proposed book is suitable for the higher ed market, please complete the following:
1. Course names/codes:
2. What is the enrollment of relevant course:
3. What type of ancillary materials will you prepare for publication that will complement the main book?
Please include your bio (in narrative form).