The editorial team focused on Chip Design’s media network includes some of the most respected editors in the technical community. Every issue includes staff written articles and contributed articles from design engineers and key organizations.

John Blyler, Editor-in-Chief / Editorial Director

Chip Design / iDesign and e-Newsletters

John Blyler is the former senior editor for Wireless Systems Design (WSD) magazine, as well as the executive editor for the Wireless Watch e-Newsletter. In addition to hardware-software design issues, John’s main focus in covering the wireless space was on EDA tools. Prior to his work on WSD, John wrote for the IEEE Instrumentation and Measurement (I&M) magazine.

In addition to print magazine and electronic media, John co-authored a systems engineering book, entitled: “What’s Size Got To Do With It: Understanding Computer Systems” (Wiley). Mr. Blyler holds a BS in Engineering Physics from OregonStateUniversity, as well as a MSEE from CaliforniaStateUniversity, Northridge.

Clive “Max” Maxfield, Executive Editor

Chip Design / iDesign

Clive Maxfield is a well-known writer and speaker in the EDA community. He is the president of TechBites Interactive ( a marketing consultancy firm specializing in high-technology. Max’s articles have appeared in Electronic Design, SOCCentral and other major publications. He is author of numerous books, including “EDA: Where Electronics Begins.”

Cheryl Ajluni, Contributing Editor

Chip Design

Cheryl Ajluni is the former Editor in Chief of Wireless Systems Design (WSD) and Technical Content Director for Penton’s Electronics Group events. She also served as the Electronic Design Automation (EDA) Editor for Electronic Design magazine, the Advanced Technology Editor and editorial liaison for Electronic Design China, and Systems on Silicon Editor for Embedded Systems Development magazine.

Jim Kobylecky, Editor

Chip Designer e-Newsletter

Jim Kobylecky has worked as a technical writer and copyeditor for such high-tech firms as Mentor Graphics, Tektronix, Credence, Merix and Atmel.

Editorial Board

Tom Anderson, Consultant

Cheryl Ajluni, Technical Consultant, Custom Media Solutions

Karen Bartleson, Standards Program Manager, Synopsys

Chuck Byers, Director Communications, TSMC

Pallab Chatterjee, Consultant, Silicon Map

Kathryn Kranen, CEO, Jasper Design Automation

Barry Marsh, Vice President Marketing, Actel

Tom Moxon, Consultant, Moxon Design

Walter Ng, Senior Director, Design Services, Chartered Semiconductor

Scott Sandler, CEO, Novas Software

Steve Schulz, President, Si2

Chip Design, published bimonthly, covers the technical aspects of the semiconductor space, from Electronic Design Automation (EDA)tool through System-on-Chip (SOC) development issues. Technical articles and industry viewpoint pieces focus on architectural and electronic system level (ESL) design-verification issues through real-world hardware and software implementation concerns. Related coverage areas includes digital and analog design, hard and soft IP, memory, chip interfaces, design/verification languages, standards, methodologies for ASICs, structured ASICs and FPGAs, plus integration issues. Chip Design enables architectural, design and test engineers and managers to better navigate the multitude of pitfalls and challenges that await them in the modern IC (digital and analog) design environment.

Important Readers

Chip Design’s 25,000+ readers are chip, programmable logic device and IP-relatearchitects, designers, and testers. The readership also includes software protocol–application engineers and technical program managers. These architect-design-test engineers and managers are responsible for creating the latest generations of ASICs, structured ASIC, ASSPs , FPGAs, memory cores and SOC devices.

nPowerful Purchasing Influence

System architect, design and test engineers and engineering managers working on advanced SoC Designs — Chip Design readers — only account for a third of all design engineers. However, these key enablers influence the purchase of nearly 80% of the total EDA market-or about $4 billion.

Chip Design now offers the most targeted online advertising and lead generation programs for reaching design engineers and engineering managers developing advanced semiconductor designs.

Banners and links give you the opportunity to capitalize on the targeted traffic coming to chipdesignmag.com and increase the frequency of messaging. By integrating banners and links into your print marketing or lead-generation campaign, you extend your brand exposure to a highly targeted audience of power users, upper mainstream and system level programmable logic designers.

nTargeting Options

Roadblocks

Maximum exposure across with exclusive ownership of one or more ad units for a set period of time.

Run of Topic Sponsorship

Target your message to specific topic areas on the site. By rotating your run of topic sponsorship ad (336x280) within topics most relevant to your product or service, you reach design engineers and engineering managers as they drill down through specific categories.

Run of Site Banners

•Leaderboards (728x90)

•Skyscrapers (160x600)

•Banner (468x60)

•Tiles (125x125)

Links

Premier Sponsor Links

•ChipDesigner

•FPGA Developer

•Wireless Chip Designer

nE-Newsletter Sponsorship Options:

Roadblock / Exclusive—468x60 banner at top center position; Side banner – 125 pixel width x up to 728 pixel high; Up to 3 text ads integrated throughout content; Up to 5 industry announcements (end of newsletter); Optional bonus: Additional distribution to email lists you provide (up to 20,000)

Platinum—728x90 or 468x60 banner at top center position and first text ad position

Gold—Top 125x125 side banner position and second text ad position

Silver—Second from top 125x125 side banner position and third text ad position

Bronze—Third from top 125x125 side banner position and fourth text ad position

nChip Design Webcasts

An effective lead-generation vehicle that delivers your message via streaming audio and PowerPoint® presentations for a content-rich experience.

Webcast Topic Schedule:

FPGA Designs – March 2005

Wireless Chip/IP Design – May’06

> IP Integration – Jun’06

> Low-Power Deisgn – Sep’06

> Verification – Oct’06

> Analog IC and IP Design – Nov’06

nChip Design White Paper Program

Put your white paper in the hands of design engineers and engineering managers and collect the names and contact information of those who view the information.

nCustom Sponsorships/Microsites

Own a prominent position on the home page of chipdesignmag.com and present multiple whitepapers, case studies and high value editorial to a targeted audience.

nContest Sponsorship

Sponsor a contest, create a survey of up to 10 questions and generate leads including contact information and demographics.

nChip Design Website

Stay on top of the latest technical product news, read about today’s technology trends, find detailed technical articles, enjoy edgy viewpoint pieces and more at Updated daily, the Chip Design website provides design insights, how-to tips, late breaking stories and product news for today’s EDA and semiconductor chip technology communities. The website is a rich source of constantly updated technical editorial including:

> Electronic editions of Chip Design magazine – current and archives

> Easy access to all web-based subscription editorials from our new iDesign online publication

> Participate in the latest blogs from industry experts

> Read the latest e-Newsletters targeting today’s hot topics

niDesign

Embracing the every changing editorial needs of today’s technical professional, iDesign online is one of the industries first online, subscription-based technology publications that covers the EDA and semiconductor chip community. Lead my industry expert Clive “Max” Maxfield, iDesign provides detailed technical articles and engaging viewpoint pieces for a modest subscription fee. [Vince: Other benefits, e.g, early access to Chip Design articles, etc?]