Understanding By Design Unit Entrepreneurship, Business Plan, Economics
Mrs. Anne Graefin Adelmann Business Management: Virtual Enterprise p. 1 of 44
Unit 1: Entrepreneurship, Business Plan, EconomicsBusiness Management: Virtual Enterprise
How to Guide What is UbD? **Hold “CTRL” down and click with Mouse to access all links.
Unit Title: Entrepreneurship Grade Level: 11-12
Subject/Topic Area(s): Differentiating the Organization and Characteristics of Business and Examining Economic Factors Affecting Business
Key Words: Under Stage 1, Please see “Know” section
Designed By: Anne P. Graefin Adelmann Time Frame: x Blocks
School District: Virginia Beach City Public Schools School: Tallwood High School
Brief Summary of Unit (including curricular context and unit goals):
This unit seeks to introduce students to Entrepreneurship, the Economy, and how the two are related. Through this unit, students will choose the company that they will run for the year based on economic factors. Additionally, through this unit students will interview and be hired into that company.
Unit Design Status:
Completed Template Pages – Stage 1, 2, and 3
Completed Blueprint for each performance task
Completed Rubric(s) Directions to students and teachers
Materials and resources listed
Suggested Accommodations Suggested Extensions
Status:
Initial Draft (Date: ) Revised Draft (Date: )
Peer Reviewed Content Reviewed
Field Tested Validated
Anchored
What Are the Curriculum Connections?
Conceptual Lens / Grade Level / Unit Theme
Entrepreneur / 11-12 / “What Business Should We Run?”
Stage 1: Identify Desired Results
What is the Backward Design Process? Stage 1 of the Process
Established Goals:
Differentiating the Organization and Characteristics of Business
BUS6135.007 Compare the characteristics of different types of business ownership and organization in both service-based and product-based businesses.
BUS6135.008 Explain the risks and rewards of entrepreneurship through a SWOT (strengths, weaknesses, opportunities, threats) analysis.
BUS6135.009 Describe current and emerging trends in business.
BUS6135.010 Describe the impact of demographic issues on business.
BUS6135.011 Identify current laws and regulations affecting the establishment and operation of businesses.
BUS6135.012 Describe the effect of a global marketplace on business.
BUS6135.013 Analyze business plan development.
Examining Economic Factors Affecting Business
BUS6135.014 Identify basic micro and macro economic concepts (i.e., supply and demand, leading economic indicators, business cycle, and economic cycle).
BUS6135.015 Compare economic systems, free markets, and economic-political systems.
BUS6135.016 Explain how economic growth can be promoted and how data can be interpreted and measured.
BUS6135.017 Analyze causes and solutions for basic challenges in various economic-political systems.
BUS6135.002 Explain the risks and rewards of entrepreneurship through a SWOT (strengths, weaknesses, opportunities, threats) analysis.
BUS6135.036 Illustrate the impact of environmental issues on business.
BUS6135.056 Examine communication barriers and ways to eliminate them.
Related Standards of Learning:
English 11.4 (BUS6135.011)
The student will read and analyze a variety of informational materials.
a. Use information from texts to clarify or refine understanding of academic concepts.
b. Read and follow directions to complete an application for college admission, for a scholarship, or for employment.
c. Apply concepts and use vocabulary in informational and technical materials to complete a task.
d. Generalize ideas from selections to make predictions about other texts.
e. analyze information from a text to draw conclusions.
History and Social Science GOVT.14 (BUS6135.017)
The student will demonstrate knowledge of economic systems by
a. identifying the basic economic questions encountered by all economic systems;
b. comparing the characteristics of free market, command, and mixed economies, as described by Adam Smith and Karl Marx;
c. evaluating the impact of the government's role in the economy on individual economic freedoms;
d. explaining the relationship between economic freedom and political freedom;
e. examining productivity and the standard of living as measured by key economic indicators.
History and Social Science GOVT.15 (BUS6135.007, .008, .009, .012, .014, .015)
The student will demonstrate knowledge of the United States market economy by
a. assessing the importance of entrepreneurship, the profit motive, and economic independence to the promotion of economic growth;
b. comparing types of business organizations;
c. describing the factors of production;
d. explaining the interaction of supply and demand;
e. illustrating the circular flow of economic activity;
f. analyzing global economic trends, with emphasis on the impact of technological innovations.
“The Six Facets of Understanding” “Enduring Understandings”
What understandings are desired? Students will understand that:
Overall: The business world is constantly changing: you have three options: 1: fall behind, 2: keep pace, or 3: innovate and lead.
“Essential Questions”
What essential questions will be considered?
Overall: Why is understanding global issues, trends, competitors, and customers so important and why do many companies fail at this?
Link to “Enabling Knowledge and Skills”
What key knowledge and skills with students acquire as a result of this unit?
Students will know: / Students will be able to do:
Stage 2: Determine Acceptable Evidence
Link to Summative Assessments Link to G.R.A.S.P.S. Form Link to Types of Assessment
Performance Tasks* (Summary in G.R.A.S.P.S. form):
What evidence will show that students understand?
*Complete a Performance Task Blueprint for each task (next page).
Link to Types of Assessment
Other Evidence (quizzes, test, prompts, observations, dialogues, work samples,
Etc.):
Student Self-Assessment and Reflection:
Entrepreneurship and the Economy Unit
Business Plan Unit
Monday / Tuesday / Wednesday / Thursday / Friday9/1 / 9/2 / A/1 / 9/3 / B / 9/4 / A/2 / 9/5 / B
· What is VE?
· Brief intro in Entrepreneurship
· Are you an Entrepreneur?
· HW: three business ideas following 5 questions / · 1.1 PPt – Entrepreneurship and the Economy (section 1-2)
· Present business ideas to group of 3, choose best one from each student. Quickly present to class.
9/8 / A/3 / 9/9 / B / 9/10 / A/4 / 9/11 / B / 9/12 / A/5
· 1.1 PPt – Entrepreneurship and the Economy (section 2-3)
· Research business ideas and create PPT
· HW: Read and take notes on your section of notes / · Group Notes: Entrepreneurship Sections 1-3 – take notes and present to class
· Complete PPT and begin presentations
· Students will critique presentations and ideas / · Class review of notes
· Class discussion on businesses – which to pick and why?
9/15 / B / 9/16 / A/6 / 9/17 / B / 9/18 / A/7 / 9/19 / B
Class Group Work:
· Business Descriptions
· Mission/Vision Statements
· Company names, colors, logo preliminaries / · Notes Review and Study
· Class presentations and decisions
· Resume, Cover Letter, and Interview Basics
9/22 / A/8 / 9/23 / B / 9/24 / A/9 / 9/25 / B / 9/26 / A/10
· Test
· Finalize and Print Resumes and Cover Letters
· Organization Chart
· Leadership Types / · CEO Interview / · Management Interviews
· All Employee Interviews
· BM: Ch 5, 6, 7
9/29 / B / 9/30 / A/11 / 10/1 / B / 10/2 / A/12 / 10/3 / B
· Prepare for VE Summit
· Types of Business Ownership Presentations / · Test on BM Ch 5, 6, 7
· HW: Entre: CH 5, 6
· BP – what is it, why do we need it, how do we start?
10/6 / A/13 / 10/7 / B / 10/8 / A/14 / 10/9 / B / 10/10 / A/15
· BP: Entre Unit 1,2,3 labs
· HW Due – Entre CH 5, 6 / · BP: Continue work
· BP: Entre Unit 1,2,3 labs / · VE Summit at Virginia Wesleyan College 9am – 5pm
10/13 / B / 10/14 / A/16 / 10/15 / B / 10/16 / A/17 / 10/17 / B
· Summit Recap – ppts on what you learned
· Summit Connections VE Summit / · BP: Continue work
· BP: Entre Unit 1,2,3 labs
· Entre: Chap 10-13
10/20 / A/18 / 10/21 / B / 10/22 / A/19 / 10/23 / B / 10/24 / A/20
· BP – final copy due, class edit (40 min)
· BP Presentations (Entire class into groups and all work on) / · BP – finish presentations and practice them
· BP – presentations 2nd half of class / · BP – Guest speakers to edit and edit presentations??
· Test: Entre Chp 10-13
10/27 / B / 10/28 / A/21 / 10/29 / B / 10/30 / A/22 / 10/31 / B
· Employee Manual
· Catalog and Website
· Bank Accounts, log-in information, personal budgets / Continue from last block – due 11/9, ready with presentations to teach to class:
· Employee Manual
· Catalog and Website
· Bank Accounts, log-in information, personal budgets
11/3 / 11/4 / 11/5 / A/23 / 11/6 / B / 11/7 / A/24
Staff Day / Staff Day
ELECTION DAY! / · Start 2nd Nine Weeks / ·
Unit: Entrepreneurship
Daily Lesson Plan for: Virtual Enterprise Block: 2A & 3A Date: (A1)
Objectives: (By the end of the block the student will be able to…)The student will be able to explain what “Virtual Enterprise” is.
The student will brainstorm risks and benefits of being an entrepreneur and then check those against the text book.
The student will understand how FBLA is beneficial to them.
The student will classify and organize characteristics and skills of entrepreneurs and rate themselves on those characteristics and skills.
BUS6135.36.004 Identify the purposes and goals of the student organization.
BUS6135.36.005 Explain the benefits and responsibilities of membership in the student organization as a student and in professional/civic organizations as an adult.
BUS6135.36.008 Explain the risks and rewards of entrepreneurship through a SWOT (strengths, weaknesses, opportunities, threats) analysis.
BUS6135.36.021 Compare self-assessment of personal traits with those common to effective managers in various work environments and cultures. / From Calendar:
· What is VE?
· Brief intro in Entrepreneurship
· Are you an Entrepreneur?
· HW: three business ideas following 5 questions
Related SOLs:
History and Social Science GOVT.15
The student will demonstrate knowledge of economic systems by
a. identifying the basic economic questions encountered by all economic systems;
b. comparing the characteristics of free market, command, and mixed economies, as described by Adam Smith and Karl Marx;
c. evaluating the impact of the government's role in the economy on individual economic freedoms;
d. explaining the relationship between economic freedom and political freedom;
e. examining productivity and the standard of living as measured by key economic indicators.
Hook: You will run this class… show the NY VE Video
Pacing: / Learning Experiences and Instruction: (Procedures) / Strategies:
5 min / Warm-up: 1. What is Virtual Enterprise? 2. What is an entrepreneur? 3. How do you know if you are an entrepreneur? / Pre-assessment questions
30 min / Review syllabus, expectations
15 min / All about FBLA – purpose and goals, why should they join, benefits and responsibilities of membership
15 min / Icebreaker – index cards with instructions (next pages). Why didn’t it work? / discussion, problem solving
20 min / “Are you an Entrepreneur” worksheet set Packet (file name is 2.1 and 2.2 Are you an Entrepreneur) / Prioritizing, categorizing, brainstorming
20 min / Exit Ticket: Look at websites: www.vevirginia.org and www.veinternational.org. Write an explanation of what VE is. / explanation
5 min / “Rock” story / listening
Closing: (How will I determine student’s level of mastery?) Exit Ticket
Post-assessment: Exit Ticket / Homework: Students will brainstorm three business ideas that fit certain (5) pre-requirements (on a handout) – next pages.
Materials: SharePoint, handouts and copies
Teamwork: brainstorming / Thinking Skills: problem solving, brainstorming, categorizing, prioritizing, explanation / Self Esteem: through self assessment
Teacher Self-Evaluation of Lesson:
This is the starter card…
Clap twice loud! / When somebody stands up and stomps their feet, do a cheerleading move and yell, “Rah, Rah, Rah!”
When somebody says
“Good Morning,”
Get up
and
turn off the lights. / When somebody announces the time, Shake hands with the person next to you and loudly say, “Nice to meet you.”
When somebody sings
“Y-M-C-A,”
Hop on one foot for five seconds
and say,
“I’m a Rabbit!” / When somebody says, “Here comes Peter Cottontail,”
Hop to the front of the room, pick up the brown paper bag, and trade everyone one item from the bag for their index card.
When somebody says
“I’m glad to be here,”
Stand up and flap your arms like a bird. / When somebody makes a cow noise,
Stand up and say,
“I’m glad to be here.”
When somebody says “Get down from there!”
Make a loud sneezing sound. / When somebody walks around the teacher 3 times,
Bark like a dog.
When somebody yells, “The answer is seven,”
Go to the front of the room and make a letter “Y” with your body. / When somebody yells, “Rah, Rah, Rah!”
Point at the clock, or a watch, and loudly announce the time.
When somebody shouts, “Get a doctor!”
Sing, “I’m a Little Teapot.” / When somebody says, “I’m a Rabbit!” say
“Here comes Peter Cottontail!”
When somebody yells, “It’s dark in here!”
Get up and turn on the lights. / When somebody stands on a chair,
Say
“Get down from there!”
When somebody makes a loud sneezing sound,
Feel the forehead of the person next to you and shout, “Somebody get a doctor!” / When somebody sings, “I’m a Little Teapot,”
Walk around the teacher 3 times.
When somebody turns off the lights yell,
“It’s dark in here!” / When somebody says, “I have a question,”
Yell
“The answer is seven!”
When somebody makes the letter Y with their body, grab two other people, go to the front of the room and make the letters M, C, and A, and sing “Y-M-C-A” / When somebody barks like a dog,
Stand up and stomp your feet!
When somebody spins around twice,
Make a cow noise! / When somebody says, “Nice to meet you!”
Say
“I have a question.”
When somebody turns on the lights, Stand up and spin around twice. / When somebody flaps their arms like a bird,
Stand on your chair (if it has no wheels – if it has wheels, stand up on a stationary and wheel-less chair in the room).
When somebody claps twice, stand up and say, “Good Morning!”
EVALUATING POTENTIAL VE BUSINESS IDEAS
Your VE business idea must meet the criteria below: