Appendix

Worksheet One: In House Training

In the blank space brainstorm a list topics for which your company could successfully create in house trainings.

Pick the top three ideas for in house trainings. Consider resources and time necessary for the webinar.

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Worksheet Two: Demonstrations and Presentations

Choose one of your top webinar ideas. Script the first 30 seconds of the presentation.

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Worksheet Three: Passions

In the blank space, brainstorm a list of your passions. Choose the top four passions that you believe would make good webinars.

Passions

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Worksheet Four: Target Audience

Consider your target audience and describe the following traits using your best estimate.

  • Age______
  • Gender______
  • Income level______
  • Education level______
  • Location______

Based on this information, what do you believe about the following?

What do they read? ______

How do they communicate? ______

Where do they get their information? ______

Worksheet Five: Pre-Recorded

Choose two topics that you believe would make useful pre-recorded webinars.

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Which follow-ups would you use for each one?

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Notes:

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Worksheet Six: White Paper

Create an outline for a white paper that you would use to promote a chosen webinar.

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Worksheet Seven: Email

Based on the information from the module, draft an email that supports your webinar.

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Worksheet Eight: Reminder Emails

Draft a reminder email for a webinar to be sent out the day before the event.

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Worksheet Nine: SPAM

Brainstorm a list of words and phrases that you think trigger SPAM filters. After two minutes check you list against the instructor’s.

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Worksheet Ten: Titles

Create titles that follow the guidelines in the module.

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Worksheet Eleven: Script

Draft an introduction for your webinar presentation.

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Worksheet Twelve: Polls

Draft three poll questions that benefit you and your audience.

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Worksheet Thirteen: Checklist

Make a checklist of technology that you should check and recheck before a webinar.

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Worksheet Fourteen: Time

Draft a timing sheet based on the presentation you scripted.

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Worksheet Fifteen: Follow Up

Draft a follow up email for your webinar.

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Worksheet Sixteen: Call to Action

Draft a few different calls to action for your webinar.

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Recommended Reading List

Burton, Sharon (2012) 8 Steps to Amazing Webinars

Collingwood, Kristy (2013) Webinars for Business Success

Clay, Cynthia (2012) Great Webinars: Create Interactive Learning that Is Captivating, Informative, and Fun

Howes, Lewis (2012) Ultimate Webinar Marketing Guide

Pluth, Becky (2010) Webinars with WOW Factor: Tips, Tricks, and Interactivities for Virtual Training

Renton, Steve (2011) The Webinar Warrior: Broadcast Your Way to Credibility, Authority and Profits

Turmel, Wayne (2008) 10 Steps to Successful Virtual Presentations