COMMENTARY for an AD, a commercial

INTRODUCTION

Nature, origin, date, author
Subject (question raised)
Layout (= general composition: the main elements, or shots and their sequence
Parts of your commentary / This is an ad for......
It is composed of (4 parts)/ It consists of ....
It falls into ...... parts
First, I will (explain, analyse, describe etc... Then,.... finally

ADS

Generally, you have to organize your commentaries into two or three parts. That is not always possible, especially as concerns adverts and paintings.

Your commentary can follow the points of “how to make a good ad”:
Define the target audience
Attract people’s attention
Awake people’s curiosity to keep their attention and make them watch
Persuade or convince
Make people remember
For each point, you have to analyse how it is applied in the document. / In my opinion, this ad is targeted at ....
In order to...
So as to ......
The advertiser aims at influencing customers
means to

CONCLUSION

Your conclusion must sum up the main points of your commentary and bring out the characteristics of the ad. Finally say if you think this as is effective for the target audience that you have identified.

COMMENTARY for an AD raising a question

INTRODUCTION

Nature, origin, date, author
Subject (question raised)
Layout (= general composition: the main elements, or shots and their sequence
Parts of your commentary / This is an ad for......
It is composed of (4 parts)/ It consists of ....
It falls into ...... parts
First, I will (explain, analyse, describe etc... Then,.... finally

ADS

Generally, you have to organize your commentaries into two or three parts.

Your commentary will analyse what advertising techniques are used, then you will focus on the commentary on the question raised.

CONCLUSION

Your conclusion must sum up the main points of your commentary and bring out the characteristics of the ad. Finally say if you think this ad is effective and whether the solutions to the question raised seem right or not.