American Marketing Association, California State University, Long Beach
American Marketing Association
Spring 2009 Membership Packet
Internships. Networking. Socials. Firm tours. Speakers. National Conference.
Meetings: Mondays, CBA 140 5pm-6:30 pm
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TABLE OF CONTENTS
Welcome letter from President, Jennifer Kwan2
Welcome letter from Faculty Advisor, Professor Tomlin3
AMA Executive Board Contact List4
AMA Member Contest Description and Rules5
AMA International Collegiate Conference Information6
Member FAQ’s7
Sponsors/Donations8
Get to Know You Page9
Membership Application10
Dear AMA Members and Students,
Welcome to AMA!! Want more than just a college education? AMA is the place for the ultimate experience and We Are Now Casting. We have an eventful year planned for you that will leave you wanting more. So I ask you, what is your role? This is the place to network, grow, and have the time of your life!
Your AMAzing Executive Board has been planning an eventful year with speakers, firm tours, socials, community service, internships, the AMA International Collegiate Conference, and hands-on marketing committees, plus so much more!
Professionally, AMA provides you with weekly speakers from all areas of marketing. This semester includes speakers such as the chief marketing from the LA Lakers, KROQ’s marketing/promotions director, the renowned Dale Carnegie Institute, Jack in the Box, plus many more! AMA will keep you posted on professional events offered by the AMA National Chapter and thinkLA. Also for the first time AMA will be premiering our professional dinner auction.
AMA’s long standing motto is “Work Hard. Play Hard.” Besides our professionalism, our parties are known to be infamous. Our first party “The Red & Black Party” and end of the semester party bus are sure to be memorable. As always, we will host the much anticipated social Broomball, play at Laser Quest, and much more! AMA ensures you will have a great time and make many new friends to add to your myspace. Everyone is invited to attend our social events, whether they are members or not – so bring your friends!
In the springtime, we are excited to attend New Orleans for the AMA International Collegiate Conference, where AMA has brought home for the past two consecutive years more than nine national awards. At the conference, students have the opportunity to attend professional workshops, listen to professional marketers, and meet recruiters. The AMA Conference is also a great way to capitalize your network by meeting other AMAzing members internationally.
I look forward to meeting each and every one of you. Please do not hesitate to ask me any questions. I am here for you as your President and as a friend .
Remember AMA is here for you! The more you put into it, the more you will get out of it. Come find your role in AMA!
Sincerely,
Jennifer Kwan
President
Dear AMA Members & Students,
On behalf of the E-Board and myself I would like to welcome all of you to another year in which the AMA plans to leave its mark on the Cal-State University Long Beach campus and the community.
Each semester AMA sets out to meet and exceed its goals. For the past several years the organization has been one of the most dynamic on campus. During the past year, the organization distinguished itself at the National Conference in New Orleans among the hundredths of schools in attendance from all areas of the United States. Through all of the hard work by the membership and the Executive Board, our chapter was recognized with 4 National Awards. This is an outstanding accomplishment on the part of our organization especially given the level of competition that exists from all the other schools who participated.
Although a large number of members have gone on to graduate and start their careers, we are buoyed by the fact we have a large group of returning members and a infusion of new members which will keep us all striving to improve our organization.
It is important that all of you recognize your potential and the potential of this group to make a dramatic difference not just its members, but through our community outreach programs we can assist those whose lives are in need. Utilize your involvement in the AMA to not only grow as a young professional but as a human being.
As your Faculty Advisor, I am here to assist and provide you guidance, whether on a professional or personal level. I look forward to another exciting year in which AMA will settle for nothing but the best.
Best regards,
Professor Tomlin
SPRING 2009 EXECUTIVE BOARD
JENNIFER KWAN /President / 323.326.6300
TRACY HUA /
Executive Vice President / 206.718.9748
April Arihara /
ABSOC Council Representative / 562.965.2322
ANGIE C. ALTOBANO /
VP of Communications / 310.351.1010
CHRIS HIRAMATSU /
VP of Communications / 805.260.6622
aMANDA aGUILAR /
VP of Community Service / 831.801.8985
STEVEN LEE /
VP of Corporate Relations / 562.522.3897
BLAIR BENOIT /
VP of Corporate Relations / 562.606.6863
ANDRE LUJAN /
VP Historian / 714.200.4424
kEESHA CHACON /
VP of Finance / 831.537.7515
Larry COmbs /
VP of Fundraising / 310.381.9740
JEN SO /
VP of Memberships / 562.980.2994
GUS MENDOZA /
VP of Memberships / 323.580.2305
LEAH ARAO /
VP of Memberships / 661.309.8276
AMA Member Contest
The more you become involved in AMA the more you get.Literally! Simply come to AMA meetings, events, and become involved and you can WIN BIG this semester!
Description: Each AMA member will receive points for events they attend. Every couple of weeks, AMA meetings, those members with the most points will be announced. At the very last meeting, the AMA member with the most points will be announced.
How do I play?
Only AMA members are eligible for this contest. If you are already an AMA member great! If not, simply fill out an AMA membership application before the due dates ($68 early application before Feb 23 and $78 by March 9). Don’t worry, you have until March 9 to become a member and AMA will keep track of everyone’s points until the late deadline; after March 9 only paid AMA members are eligible to win.
What do I get?
The winner will receive a gift basket* full of prizes, FREE entry into all AMA events for the next semester, and the AMA Honorary Member Award (looks great on a resume!). Those who come in close will receive an AMA member recognition award, which also looks great on a resume.
How does AMA keep track of points?
AMA has a list of paid AMA members (new members will be added), and that will be used to document which members are eligible and are attending the events. Each event is worth a certain amount of points and at the end the semester, the member with the most points wins.
Your responsibility: At each event there will be a sign-in sheet for the AMA member contest. Because of the number of people that usually attend AMA events, it is your responsibility to sign yourself in at each event. If you forget to sign yourself in or you do not write you name clearly, no points will be given. This is the easiest way for AMA to keep track of who is attending events, so that points are given fairly.
Are AMA events the only way to receive points?
No, AMA members that join committees also earn points.
Member of an Eboard committee: 15 points
Member of the Conference committee: 20 points
You can also earn more points by recruiting your own friends for AMA! : 1 point each
* Should a tie occur each member will receive an award and entrance to all AMA CSULB local events for free. However, the gift basket will be split evenly amongst those who tie. By filling out an AMA membership application you agree that you have read these rules and regulations and agree to them. *
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1250 Bellflower Blvd – CBA 140 • Long Beach, Ca 90840 •
• • myspace.com/amacsulb • Find us on facebook
American Marketing Association, California State University, Long Beach
1
1250 Bellflower Blvd – CBA 140 • Long Beach, Ca 90840 •
• • myspace.com/amacsulb • Find us on facebook
American Marketing Association, California State University, Long Beach
AMA International
Collegiate Conference
The largest collegiate marketing conference of the year, the AMA International Collegiate Conference provides participants with marketing career information and leadership training for chapter management.
2008 Conference Information
Dates / 3/26/09 - 3/28/09Location / New Orleans
AMA Student Registration Fees:
-Early Registration Deadline is 3/13/09 for $175
-Late Registration after 3/13/09 is $195
Tentative Hotel Fees
(Taxes are NOT included) / TBD
Participants have the opportunity to attend leadership sessions, hear from top marketing professionals, and further professional and career development during the senior sessions. In addition, you can gain valuable experience by participating in the various conference programs including:
Leadership Session Presentations
Collegiate chapter members are invited to become involved and gain practical experience by presenting chapter management/leadership ideas to their peers.
Chapter Exhibit Session.
A highlight of the conference is the Collegiate Chapter Exhibit Session. Every chapter is encouraged to take part in the trade show, which opens the International Collegiate Conference.
For more information:
Any questions? Contact President Jennifer Kwan at 323-326-6300.
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1250 Bellflower Blvd – CBA 140 • Long Beach, Ca 90840 •
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American Marketing Association, California State University, Long Beach
Membership FAQ’s
How do you become a member?
It’s easy! Fill out the membership form, pay your dues, and fill out the “about you” sheet. There’s also a spot on that sheet where you can write the name of the person who referred you to AMA for extra AMA points!!
Do I have to be a marketing major to join?
Nope! AMA accepts all majors!
How much does it cost?
For an entire year of membership with AMA CSULB and Nationals it only costs $78 for the entire year. Please make check payable to AMA.
Why $78?
All members must pay AMA collegiate membership dues of $42 and AMA Long Beach Local Chapter dues are $26 for a total of $78. But for a limited time you can pay $68 to become a national and local chapter member.
February 9 – February 28 $68 (early bird special)
March 1 – March 11 $78 (late fee)
I think my membership expires this year, how do I renew?
Members that paid in Spring 2008 must renew the following Spring and vice versa for Fall Members.
I think I paid, who can tell me if I did?
VP of Memberships, Jen So or Gus Mendoza at or .
What do I get with my membership?
Including countless networking opportunities, internships, socials, community service, speaker series, etc. we’ll provide you with a free AMA t-shirt*!!! Dues also go towards food, social events, workshops, firm tours, and speakers!
Can I buy old AMA shirts?
Yes you can. They’re $7. Just write a separate check or $7 cash, if paying with check please make it out to “AMA.” Sizes and styles are limited and going fast.
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1250 Bellflower Blvd – CBA 140 • Long Beach, Ca 90840 •
• • myspace.com/amacsulb • Find us on facebook
American Marketing Association, California State University, Long Beach
*If you are a returning AMA member whose membership includes this semester you will not receive a free t-shirt because you already have received the previous semesters. Latest t-shirts are available to purchase for only $10.
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1250 Bellflower Blvd – CBA 140 • Long Beach, Ca 90840 •
• • myspace.com/amacsulb • Find us on facebook
American Marketing Association, California State University, Long Beach
Big THANKS to all the companies and organizations that help make AMA CSULB a success!
Donations
Krishna Copy Pro
1785 Palo Verde Ave.
Long Beach, CA
ph: (562) 431-9974
All About You
AMA wants to get to know you!! Please fill out this questionnaire and turn it in with a picture of yourself, with your AMA membership application to the VP Memberships or into the black AMA box in CBA 241.
(Your picture here)“Quote Yourself”
Name (First and Last):
Age:
Birthday:
Male/Female
T-shirt size (men’s shirts):
Major (& Minor if applicable):
Year at CSULB:
Graduation Date:
Email:
Phone #:
Social Networking Site/Profile (Facebook/Myspace?):
How did you hear about AMA? (Check all that apply)
Class Presentation
SLD Week Of Welcome on Friendship Walk
CBA Week of Welcome in College of Business area
Referral (First & Last name of person) ______*Is this person an AMA member? (Please Circle) Yes/No
Other (Please specify) ______
What are you looking to get out of your AMA experience?
Are you involved in any other organizations on campus? (Please list)
Where are you from? What is one unique thing about yourself?
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1250 Bellflower Blvd – CBA 140 • Long Beach, Ca 90840 •
• • myspace.com/amacsulb • Find us on facebook
American Marketing Association, California State University, Long Beach
What is your favorite thing to do on the weekend?
*Disclaimer: AMA will be shooting photos at our events and meetings. Submitting your application will be an agreement to give us permission to upload pictures or post pictures on our AMA website and materials.*
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1250 Bellflower Blvd – CBA 140 • Long Beach, Ca 90840 •
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Application Form
Fill out this form completely, including your signature for the Code of Ethics. Faculty signature will be provided by AMA, CSULB.
Applicant Information: (Please send all mail to my home address address at school)
Check here if you are a prior member of the AMA
Last Name: / First Name: / Middle Initial:
Home Address: (required for membership)
City: / State/Province: / Country: / Zip/Postal code:
Address at School: (if different from above)
City: / State/Province: / Country: / Zip/Postal code:
Phone at School: / Home Phone:
School email: / Other Email:
Major: / Graduation Date:
Payment Information:
1. AMA Membership* Dues:
x National Collegiate Membership Dues / $42.00
(includes subscription to Marketing News - 8 issues/year)
Optional: Substitute Professional subscription to Marketing News (20 issues per year) / +$20.00
x Local Chapter Dues / $36.00
(includes free AMA t-shirt)
Membership dues subtotal / $78.00
2. AMA Publications at Special Member Prices:
(in addition to Annual Membership Dues)
__ Journal of Marketing (Bimonthly)) / $32.00
__ Journal of Marketing Research (Bimonthly) / $32.00
__ Journal of International Marketing (Quarterly) / $30.00
__ Journal of Public Policy & Marketing (Semiannual) / $30.00
__ Marketing Management (Bimonthly) / $32.00
__ Marketing Research (Quarterly) / $30.00
__ Marketing Health Services (Quarterly) / $30.00
Publications subtotal / $
Total Amount Enclosed / $
* Please CHECKS ONLY to AMA CSULB
*Membership is individual and nontransferable. / Code of Ethics
In order to validate your application, you must sign this code of Ethics Statement.
As an AMA member, I agree to abide by the AMA Code of Ethics, which guides marketers' professional conduct.
- The basic rule of professional ethics: not knowingly to do harm.
- The adherence of all applicable laws and regulations.
- The accurate representation of my education, training and experience.
- The active support, practice and promotion of this Code of Ethics.
I subscribe to the Code of Ethics and will adhere to it:
Signature Date
Faculty Sponsorship(This application cannot be processed without a Faculty Sponsorship signature.)
I hereby certify that this applicant is a full-time or part-time registered student not currently employed in a professional position.Faculty Sponsor Signature: