Quiz 3 for Marketing Promotion
1. During which era did advertising become a full-fledged industry?
A. Pre-industrialized
B. E-Revolution
C. P.T. Baurum Era
D. The Twenties
2. What year was the Pure Food and Drug Act passed?
A.1906
B. 1920
C.1806
D.1950
3. What years are known as the Creative Revolution?
A.1941-1960
B.1960-1972
C.1918-1929
D. Before 1800
4. The industrial revolution shifted the economy from an agricultural economy to a
a. Service Economy
b. Industrial Economy
c. Traditional Economy
d. Did not change
5. E-business is promotion in which companies selling to business customers (rather than to household consumers) rely on the ______to send messages and close sales.
a. Internet
b. Salesmen
c. District Managers
d. Marketers
6. In the 1800s, some manufacturers discovered that they could increase their power in distribution channels by using a strategy of ______products.
a. Naming
b. Selling
c. Branding
d. Innovating
7. In what time period was advertising was seen as villainous and as something that had helped lead to the great economic depression?
a. The Twenties (1918-1929)
b. Industrialization (1800- 1875)
c. Great Depression (1929-1941)
d. Creative Revolution (1960- 1972)
e. The Seventies (1973-1980)
8. Which of the following are is not a part of the foundation for advertising?
a. Industrial Revolution
v. Branding power in distribution
c. Designer era
d. Mass media
9. ______specified social relationships between people and products by depicting the social settings and circumstances into which people and products fit.
a. Advertising
b. Consumer empowerment
c. Web Advertising
d. Promotion
10. What period of promotion are we currently in?
a. E-Revolution
b. Consumer Empowerment
c. Designer Era
d. Industrialization
11. Which Era of Promotion brought about new trends in communication technology such as infomercials and television ads looking like MTV videos?
a. Designer Era
b. Creative Revolution
c. E-Revolution
d. Consumer Empowerment
e. Industrialization
12. When was the designer Era?
A. 1950-1965
B.1990-2000
C. 1973-1980
D. 1980-1992
13. When did congress pass the first advertising regulation?
A.1950
B.1906
D.1973
C. 1925
14. Consumer culture…
A. Is commonly found in poor countries
B. Has no influence on a nations supply and demand
C. Is a way of life centered on consumption
D. Is closely related to communism
15. In the 1920’s advertising was directed towards..
A. Men
B. Woman
C. Children
D. All of the above
16. Ads for products during the P.T. Barnum era (1875 to 1918) were characterized by:
a. simple ads with truthful claims.
b. an abundance of color.
c. bold, garish, copy full of fairly incredible claims.
d. real world visuals and fantastic promises.
17. In consumer-generated content (CGC):
a. marketers use consumer-testing to research their target audience.
b. consumers co-create ads by working directly with creative professionals.
c. agency professionals use consumer reactions and submissions to create advertisements.
d. consumers create brands by using social media and creative software.
18. The principle of limited liability was first introduced in:
a. 1820s
b.1840s
c. 1860s
d. 1900s
19. The passing of the Prue Food and Drug Act by the government was an attempt to:
a. control the food industry
b. expand jobs for governmental employees
c. start regulating advertising
d. help small businesses grow
20.In capitalism, organizations compete for what?
a. Resources
b. Prices
c. Services
d. Goods
Answer Key:
1. C
2. A
3. B
4. B
5. A
6. C
7. C
8. D
9. A
10. B
11. A
12. D
13. B
14. C
15. B
16. C
17. C
18. C
19. C
20. A