EMBARGOED UNTIL 8am on Wednesday 13th September 2018
Tuesday 12th September 2017
PRESS RELEASE
Allflex introduces SenseTimeTM, the next generation of cow monitoring and intelligence
Allflex has today announced the official launch of its next generation cow monitoring system to the UK market: the revolutionary SenseTime system delivers proven best-in-class heat detection and health insight, a choice of ear or neck tags, and inherent simplicity for maximised productivity.
The Allflex Group is pleased to announce the UK launch of the next generation of cow monitoring and intelligence with the SenseTime system. SenseTime combines SCR’s market-leading cow monitoring technology, proven for more than 10 years on over 5 million cows, with Allflex’s livestock identification technology used on millions of cows worldwide, for the most innovative solution for livestock intelligence. Unprecedented in its approach, SenseTime offers farmers a powerful, yet exceptionally flexible and simple-to-use tool for more efficient management and more productive operations.
SenseTime is a sophisticated, modular cow monitoring solution that delivers data-driven, actionable information on the reproductive, health, nutritional and wellbeing status of individualsor groups of cows, for more productive farm management and operations.
Highly flexible, SenseTime is the first cow monitoring system that offers a choice of advanced, award-winning neck tags (the cSenseTM Flex Tag) or intelligent ear tags (eSenseTM Flex Tag). The cSense Flex tags are based on the SCR neck tags already in use on thousands of farms worldwide, while the eSense Flex tags are the newest and most advanced ear tags on the market. Exceptionally lightweight and durable, the ear tags are fast and simple to install, and are designed specifically for a high retention rate.
SenseTime also offers farmers business flexibility, with a choice of application plan levels (Starter, Advanced, or Premium), a choice of payment options (upfront or monthly subscription), and compatibility with multiple user devices (PC, mobile phone, tablet, or a dedicated SenseTime Panel) for accessing the full range of functionality, features and reports. All options can be expanded or changed to fit evolving needs.
The SenseTime system is easy to upgrade and upscale as herds expand thanks to the modular, plug-and-play design of each of its elements: each single SenseTime control box acts as its own data server and antenna, which can communicate with up to 1,000 tags. For each additional 1,000 animals, upscaling the system is simply a case of adding an extra control box. For true operational flexibility and peace-of-mind, mobile access and offline operation enable uninterrupted use from anywhere, at any time.
SenseTime is also easy to integrate with third party software systems, enabling it to deliver an accurate insight across all areas of herd management; from the care of individual cows to controlling multiple groups of animals based on their lactation or health status.
“Driving success and growth in a modern, dynamic dairy business is all about having actionable, accurate and up-to-the-minute data at your fingertips,” explains Paul Westaway, Manager UK Dairy Monitoring, Allflex. “By monitoring cow activity and rumination in tandem, SenseTime is able to provide the clearest picture yet with regards to cow intelligence. The system is able to do much more than simply predicting when cows are in heat;it is also able to detect when cows are showing irregular heat patterns, abnormal behavior or displaying signals which are indicative of distress or ill health.
“With such a detailed insight into the herd’s prevailing health, nutrition and reproductive status, herd managers can make informed, meaningful and impactful management decisions to bring real benefits to the herd and business.”
“Decades of leadership in animal identification, heat and health monitoring in dairy cows gives Allflex deep insight into how to help farmers gain ongoing productivity improvements and business growth,” added Dr. Stefan Weiskopf, CEO, Allflex Group. “With the next-generation SenseTime solution we’re building on the experience gained from serving thousands of farmers worldwide, to give them a powerful, flexible solution that meets their needs today, and long into the future.”
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SenseTime is the first cow monitoring system tooffer a choice of neck tags (the cSenseTM Flex Tag) or intelligent ear tags (eSenseTM Flex Tag).
Notes to editors:
- SenseTimeTM is available in a choice of application plan levels:
- Starter Pack:
Heat report, cows with irregular heat report, suspected for abortion report, anestrous cows report.
- Advanced Pack:
All Starter applications plus: health report, fresh cow report, animals to inspect report, distress report, distress alerts.
- Premium Pack:
All Starter and Advanced applications plus: group heat stress report, group consistency report, group routine report.
- The expected battery life for the eSenseTM Flex ear tag is 3 years, while the cSenseTM Flex neck tag has an expected life of 7 years.
About SCR
- As part of the Allflex Group, SCR is the leading pioneer of Cow and Milking Intelligence, and is continually building on over 40 years of meaningful innovation.
- Monitoring millions of cows worldwide, SCR’s data-driven solutions are trusted by successful dairy farmers to deliver the insights and analytics needed to optimise the productivity of every cow.
- Improving efficiency and driving growth, SCR helps to ensure a secure and prosperous future for their farms and families.
- For more information go to
Allflex Hub:
Tel: 01207 523150
Email:
Issued by:
Paul Jennings, Client Director, ABC Limited.
Office: 01694 731777
Mobile: 07515 260331
Email:
This news release can be downloaded directly from the ABC Press Centre at
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