Bira 91
Bira 91 is a handcrafted beer, Imagined in India. The brand is youthful, trendy and unapologetically Indian with an unflinching focus on taste and consumer experience. Bira 91 is a rebellion against boring beer – and we are recruiting revolutionaries. Our disruptive ambitions has helped us get one of the leading VC firms on board and makes us the fastest growing premium beer brand in the country. At the core of Bira 91’s continuing foray into new markets lie strong city teams led by stronger city Team. They make the magic that is Bira 91, a reality. It’s a big deal and the qualities and capabilities required of a Bira team Member mean you are an incredibly intelligent, talented and highly sought-after professional. Sound like you
WHAT DOES THIS JOB GET YOU?
- Start in the exciting and fast growing world of consumer goods / FMCG
- Experience in the fast growing segment of alcoholic beverages
- Valuable and unique start up experience
- Role in new product launches in the beer segment
- Face time and direct interaction with founders/entrepreneurs.
ROLE
1) Achievement of Area sales targets in institutional market for premium and super premium beer products
2) Channel Responsibility in category A restaurants, bars, cafés, hotels and clubs
3) Responsibility to include secondary sales, replenishment as well as new outlet activation
4) Role includes increasing SKU range per outlet and distribution width in area assigned
5) Daily sales calls as per route plan
6) Responsible for end-to-end order fulfillment in area, as well as management of promotional activity, training, trade schemes, POS materials and merchandising for outlet.
7) Implementation of merchandising campaigns in area and timely stock replenishment in outlet
8) Build strong customer relationship in area assigned and increase product visibility and depletions.
Your role may also include:
o Planning and execution of brand launch
o B2B FMCG sales and outlet activation
o Digital marketing (social media/email marketing)
o Planning and executing consumer promotions
o Conducting consumer research and measuring brand metrics
o CRM
Working Relationship:
Position Reports to City CEO
Direct Reports: Area Activation Associate (Merchandisers)
SKILLS & Attitude:
We want people who love to work and who love to have fun. People who believe they are born to have impact on the world around them!
- Self driven, entrepreneurial, high energy women and men with
o Superlative communications skills
o Excellent Analytical skills (we want Excel rock stars)
o Passion for sales and marketing and career orientation towards FMCG
o High degree of discipline, integrity and work ethic and a willingness to learn
1) Target driven / Motivated / Outgoing personality / Integrity & Discipline
2) Quick learner and organized team player
3) Prior experience in institutional sales in consumer goods is HIGHLY RECOMMENDED and will be preferred
EDUCTIONAL QUALIFICATIONS
1) MBA/PG with background in business, engineering or arts.