Calling All Designated Divers
Pictured (L to R): John McGee (Black Castle Drinks), Riva O’Malley (Black Castle Drinks) and Declan Nixon (YellowBelly Beer)
(Tuesday 9thJanuary 2018 – FOR IMMEDIATE RELEASE)Dive straight right into January with a brand new innovation from Ireland’s top drinks producers, YellowBelly Beer and Black Castle Drinks.
'Designated Diver', a dry-hopped soda for adults, contains 0% alcohol and 100% pure refreshment. This drink is the first of it’s kind in Ireland and no doubt will spark a new trend for 2018 and beyond. Born from a mutual desire for creativity, YellowBelly Beer (Wexford) and Black Castle Drinks (Wicklow) team up after a long-standing admiration for each others product ranges, as well as shared values for using innovative recipes and the finest possible ingredients. With a common aim to consistently offer consumers a new experience with every sip.
Black Castle Drinks bring their soft drink making experience to the fore by creating a tasty base of lemon and pear for ‘Designated Diver’, which is beautifully balanced with YellowBelly's heavy-handed dry-hopping with Citra and Huell Melon hops. Dry-hopping is a process where hops are added to an almost finished beer to enhance aroma and flavour, this technique works perfectly here and marries the collaboration to create the perfect balance between hop fruitiness and refreshing lemon tartness. Finally, this craft soda has been carbonated to a sparkle one expects from a soda and the can has been adorned by YellowBelly Beer’s Creative Director, Paul Reck, with his signature award-winning artwork.
Ditch your mainstream soft drinks, ‘Designated Diver’ is packed full of flavour and offers a brand new alternative for craft beer drinkers and those looking for a little refreshment.
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Contact Information:
Seamus Redmond | Marketing Manager | YellowBelly Beer
| 0872564797
About YellowBelly Beer
YellowBelly Beer is one of Ireland's leading breweries, dishing out a huge range of craft beers that always offer something new to beer drinkers. Forget the Irish standard bearers of RED ALES, BLONDE ALES & STOUT, this brewery is known for their sours, innovative styles and hop forward ales using the very best ingredients around and pushing our Head Brewer, Declan Nixon, and his team to their limits.
In addition to this, every YellowBelly Beer has been given individual artistic treatment by Creative Director Paul Reck, creating individual stories, illustrations and artwork for every beer release and expanding the YellowBelly Universe through a comic book series and video game. For more information, visit
About Black Castle Drinks
Black Castle Drinks have developed an exciting range of craft sodas aimed at adults using natural ingredients and interesting flavor combinations. Hand made in Wicklow by husband and wife team, John and Riva, with a desire to create non-alcoholic drinks that have just as much thought put into them as their alcoholic peers. Lightly sparkling, packed with flavor but not too sweet and with a grown-up look and feel, it’s a soda less ordinary, for those less ordinary moments. #LessOrdinary
Range includes: Fiery Ginger Beer and Berry Bramble Sting, with new products planned for 2018. For more information, visit their website