Fall 2013 Integrated Plan

Priority/Initiative / Equella & eTexts
Revenue Target 2013 / YTD 2013

Audience:

Provinces / National BC AB SK MB ON QC NS NB NF PE NT YT
Administrators / Directors/Superintendents Consultants Principals IT Directors Leaders Other
Teachers / Pre-K K 1 2 3 4 5 6 7 8 9 10 11 12
Parents / Pre-K K 1 2 3 4 5 6 7 8 9 10 11 12
Students / Pre-K K 1 2 3 4 5 6 7 8 9 10 11 12
Other (List)

Strategies:

1.  Continue work with US Equella Marketing Team.
2.  Follow-up on custom proposals and RFPs (Blyth Academy submitted RFP May 31.)
3.  Maintain a Canadian presence on the Pearson US Learning Solutions Site
4.  Create social media presence via twitter
5.  Create eTexts Custom Libraries to promote to Boards and private schools
6.  Launch instant eText access for single customer purchases
7.  Host Digital Days in the WEST

Roles & Responsibilities:

Marketing / Field Sales / Connected Sales / Publishing
-Assist sales in creating spreadsheet of all eText offerings, and show gaps so that we can create custom libraries for private schools/Districts.
-Build on success of ON MMS parent campaign to expand into other disciplines and provinces

Conferences/Events:

Details / Projected
Budget / Actual
Expense
Conferences / 1.  Western Digital Days, Scheduled for: Manitoba and Saskatchewan Oct. 2-4, British Columbia Oct.9
2.  ECOO/OASBO (ON) – 1st joint conference. 1 session is planned to focus on eText and Sales is requesting another session for digital content
Events / Attend Learning Partnerships Monthly Breakfasts (assuming Digital RCM hire)

Actions:

Publishing / Description / Commitments / Projected
Budget / Actual
Expense / Start Date / Completion Date / Actual Date Completed
Sales / Description / Commitments / Projected
Budget / Actual
Expense / Start Date / Completion Date / Actual Date Completed
Promote Equella / -promote Equella using Canadian Marketing collateral
Promote eTexts / -promote eTexts Libraries to private schools
Marketing / Description / Commitments / Projected
Budget / Actual
Expense / Start Date / Completion Date / Actual Date Completed
eText Libraries / -Create spreadsheet of eText offerings and gaps

Digital Marketing:

Tools / Description / Commitments / Projected
Budget / Actual
Expense / Date Required / Content
Due / Date Completed
Website Store Page
Website Marketing Page
Virtual Sample(s)
Walkthrough/Promo Video
Email Campaign / To support eText for parents to purchase
Survey / Giveaway Required
Social Media

Print Marketing:

Tools / Details / Projected
Budget / Actual
Expense / Date Required / Content
Due / Date Completed
Brochure
Flyer
Postcard/ Bookmark
Pricelist
Fax
Sampler
Mass Comp
Signage / For Conferences
Handout/Take-away Package