The Chinese Way to Edible Insects Gets the Podium

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Press release

BELLA PUPA is2017
FBIF’s Most Innovative Food

The chinese way to edible insects gets the podium:

Bella Pupa (based on silkworm powder) win the FBIF prize.

January 22, 2018–Bugsolutely's Bella Pupa won the 2017 FBIF’s Most Innovative Food prize.Bella Pupa was voted number one out of a selection of 54 competitorsfrom different categories, including diary, drink, snack and instant foods like Wangwang, Master Kang, Haoxiangni and Three Squirrels.

"Bella Pupa is providing us with a new idea of eating insects, which is more acceptable for the public. It caught our eyes by creating a new food category with more popular taste and fashionable design. We think insect products will become popular snacks in the future in China", commented Mote Chan, media director of FBIF (Food and Beverage Innovation Forum).

The complete final ranking is available at

FBIF Most Innovative Food Prize promotes the innovation in the chinese food landscape, ewarding the creative spirit and improvements in our quality of life. Both taste and package design matters for FBIF, but above all the product must fulfill real, new needs of consumers. "We are very excited for this victory. Bugsolutely is a new start up with small resources but a great idea: silkworm is an exceptional ingredient, yummy and nutritious", affirmed Massimo Reverberi, founder of Bugsolutely China (

About Bella Pupa

Bella Pupa transforms silkworm into a nutritious snack food. Silkworms are a wonder food ingredient. They’re packed with protein, vitamins, minerals, aminoacids, and fibers. Academic research shows that it also has positive effects on our blood glucose level and pressure. Compared to pork and chicken, silkworm has twice as many essential amino-acids. It has double the protein and iron than found in an egg or beef, more than 10 times the zinc, magnesium values from milk and similar values of calcium and selenium. Silkworms are also rich in vitamins A, E, C, B1, B2, B3, B5, B7, B9, abundant fatty acid included omega-3, 6 and 9.

About Bugsolutely China

Bugsolutely China is a food company specialized in edible insect products. Founded in 2017 in Shanghai, Bugsolutely China is the first producer in the world of a food based on silkworm powder. Bugsolutely China is supported and accelerated by BitsxBites, the China's first food tech accelerator+VC,which is focused on building a better future with innovative, sustainable foods. Bugsolutely is also in Thailand, where it produces the unique Cricket Pasta, made with 20% cricket flour, aimed at western markets (

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马希磨食品科技（上海）有限公司－联系电话:+86 158 2175 9751－上海市黄浦区局门路436号
2018 - Bugsolutelyand Bella Pupa are registered trademarks in China and in some other countries.