PARK ROAD WESTCLAUGHTONPRENTON▪ WIRRALCH43 8SQ Telephone 0151 652 5575
Post Reference:05/2016 / Post Title:
Marketing Officer (Social Media Lead) / Salary: SFCA Spine Points: 19 to 22: £16,802 p.a. to £17,968 p.a. / Accountable to:
Head of Marketing
Conditions of Employment: National Sixth Form Colleges’ Association Pay Spine and Conditions of Employment for Support Staff. Fixed Term (12 months), full time, whole year contract: 35 hours per week. To start as soon as possible from 04 January 2016.
Main Purpose of Post:To work as an integral member of the College Marketing and Admissions Team taking a lead on social media activities.
Principal KathrynPodmore BA MBA
Background to the Post:
This role is an exciting opportunity to join Wirral’s No 1 Sixth Form and is an integral position within the college marketing team. Within the role you will be responsible for the day to day running of the college social media content and campaigns across all channels including Facebook and Twitter. You will also undertake wider marketing activity within the department to support the attraction, engagement and recruitment of prospective students and parents to the college.
This is a fantastic opportunity for a creative, driven and dynamic candidate to join a successful Sixth Form College.
RESPONSIBILITIES
a)Identification of the key target audiences, demographics and behaviour in order to ensure that the College is represented across key channels and develop content to drive interest, likes/followers, engagement and conversion.
b)Run social media advertising campaigns to target identified groups of stakeholders.
c)Work with the Marketing team to ensure that social media strategy and activity is integrated with other activity, in order to present a consistent brand experience.
d)Identify newsworthy stories from around the business that will make for relevant content for social media channels.
e)Develop online communities, engaging in conversation, responding to comments and promoting relevant content.
f)Identify, recruit and utilise social media champions and organisations (internal and external) to maximise reach and engagement.
g)Using appropriate tools, ensure they are monitoring, listening and responding to all our clients social communities; feeding queries to appropriate people for response where needed and ensure that insight generated is fed back to relevant personnel.
h)Create visuals/media for social media including copy, graphics, photography and video.
i)Work closely with the Head of Marketing to populate and circulate a social content calendar, ensuring all activity is in line with the marketing plan.
j)Develop and implement new initiatives to grow the number of fans and followers on our social networks whilst maintaining a highly engaged community.
k)Produce weekly and monthly social media monitoring reports to keep track of campaign effectiveness.
l)To write copy including good news stories for use across web, social, email and print.
m)To assist with the planning, preparation and running of events for marketing and recruitment purposes.
n)To write, create and update content of the college website using a content management system
o)To maintain an image library and take photos and videos of events and activities to support marketing activity.
p)To design and produce various media (for example posters, booklets, fliers) to support marketing activity using software such as Adobe Illustrator or Indesign
q)To manage and develop databases and contact information for marketing purposes
r)To maintain press, marketing and advertising files
s)To provide support to the Admissions and Marketing Officers when required
t)To represent the college at school liaison and promotional events
u)To be flexible and responsive and take on additional responsibilities and duties commensurate with the post, as directed by the Principal or Head of Marketing.
ESSENTIAL SKILLS/EXPERIENCE
a)An understanding of major social media channels.
b)Previous social media experience including running social media advertising / promotional campaigns.
c)Working knowledge of generating insight from social media and generating reports to assist with driving marketing decisions.
d)Strong writing ability, able to adapt tone and content to a variety of different audience segments in order to attract, engage and influence.
e)Experience of producing artwork with design packages such as InDesign and Photoshop
f)Good organisational skills and flexible nature to juggle multiple projects with exceptional attention to detail.
Person Specification
Please describe in your letter of application, how you meet each of the criteria listed.
QualificationsDegree or equivalent
Marketing qualification – level 3 or above
Experience in one or more of the following areas:
Social Media experience in a professional capacity
Social Media Marketing Campaigns
Marketing experience
Knowledge /Skills / Abilities
In depth knowledge of social media platforms
Experience of running social media marketing / advertising campaigns
Experience of using social media management tools such as Hootsuite
Photography skills and the ability to use an SLR camera
Video editing skills
Proven use of Photoshop or equivalent
Proven use of InDesign and/or Illustrator
High level organisation, administration and ICT skills
High levels of accuracy and attention to detail
Highly effective communication skills
Ability and willingness to work as part of a team
Ability to prioritise and meet deadlines
Ability to work well under pressure and maintain a sense of humour and perspective
Ability to demand high standards from oneself and others
Current full driving license
Other
To demonstrate a commitment to:
- The College Mission
- Personal development & training
- Safeguarding and promoting the welfare of students
- Equality & Diversity
APPLICATION & SELECTION PROCEDURE
Please complete the College Application Form from the website and provide a Letter of Application of no more than one side of A4 explaining how your qualifications and experience match the requirements of the Person Specification detailed above. With your application, please provide examples of social media or online marketing campaigns that you have run.
Closing Date: 12 pm, Friday 4 December, 2015
Interviews and assessments will take place on Wednesday 16 December 2015.
The required documentation: Application Form and Letter of Application is to be returned by the above date to:
General Information
Birkenhead Sixth Form College has a commitment to safeguarding and promoting the welfare of students and expects all staff and volunteers to share this commitment. If you are invited for interview, your suitability to work with children will be explored as well as your suitability for the post.
All posts are subject to Enhanced Disclosure Clearance through the Disclosure & Barring Service.
The College is an Equal Opportunities employer and all members of the College have a personal responsibility to implement the policy, to carry out their responsibilities in accordance with it and to maintain an equality of opportunity for all.
The Governors and staff of the College take their duties under the Equality Act 2010 very seriously. They will ensure that all reasonable adjustments are made to ensure that disabled people are treated fairly and that they are not placed at any substantial disadvantage. The College is committed to interview all applicants with a disability who meet the minimum criteria for the post and to consider them on their abilities.
Reference Checking
On the application form, you are asked to provide details of two employment referees (preferably your line manager from your current and previous or most recent employer/s), who can comment on your suitability for the post. References from relatives or individuals writing in the capacity of friends will not be accepted.
The College will seek references on short-listed applicants before interview, and will approach previous employers for information to verify suitability for the post, dates of employment, particular experience or qualifications, punctuality history and details of any disciplinary offences.
In addition, if you are currently working with children or young people, on either a paid or voluntary basis, your current employer will be asked about your suitability to work with children and any disciplinary offences relating to children or young people. This will include any offences for which the penalty is time expired (that is where a warning could no longer be taken into account in any new disciplinary hearing for example) and whether you have been the subject of any child protection concerns, and if so, the outcome of any enquiry or disciplinary procedures. If you are not currently working with children but have done so in the past, that previous employer will be asked about those issues.
Please note providing false information is an offence and could result in your application being rejected, or dismissal without notice if you have been appointed and possible referral to the police.
JAR Nov 15