Organised by the European Sponsorship Association (ESA)

AGENCY OF THE YEAR

2017ENTRY FORM AND PAYMENT DETAILS

Early-bird entries close midnight1st September 2017
Final entries close midnight29th September 2017
Late entries close midnight6th October 2017
Please email completed entry form in Word doc format to:
NOTE: Sections ONE, TWO and FOUR need to be completed in full.
The form must contain written text only. You need to complete each question within the section.
DO NOT embed images or other media into it.
There is an entry checklist at the end of the form for your convenience.
PLEASE REFER TO THE ‘ASSESSMENT GUIDELINES’
AND ‘RULES OF ENTRY’ BEFORE COMPLETING THIS APPLICATION FORM
Remember – you can only be marked on what is included in this form.
Please note the content of this entry form will be used as the basis of a case study should you win an award.ESA will send the completed case study to you, which, once approved, will be uploaded to the member-only section of our website. All budget figures and future plans will remain confidential and will not be included in the case study.

SECTION ONE: DETAILED OVERVIEW

AGENCY DETAILS
Agency Name(This will be used in all publicity)
How long has your Agency been in business?
CATEGORY / Agency of the Year (Pan-Europe)
Agency of the Year (Single Nation)
Agency of the Year (Pan-Europe)
recognising the very best agency or consultancy engaged in sponsorship (or related disciplines) work that spans MORE THAN ONE European country. Usually, you will have offices in more than one European country
Agency of the Year (Single Nation)
recognising the very best agency or consultancy predominantly focused on delivering work in sponsorship (or related disciplines) in ONE European country. Usually, you will only have offices in one European country
SUPPORTING MATERIAL (do not embed images within the application form itself)
Please supply the following with your application. Static visuals need to be in jpeg format. Please name attached files clearly so that they can be easily identified as belonging to your application to avoid confusion.
Please note – any video or image may be used on the Awards evening to demonstrate your work.
Static visual: one jpeg file of 2.5MB max permitted per campaign, up to a max of 3 campaigns. Jpegs may be a composite image
/ Required
Logos: please provide relevant branding, i.e. campaign logo/s, sponsor logo/s, and agency logo, where applicable
/ Required
Video or PowerPoint slides: one 60 second video (WMV format, 1920 or 1080 resolution) OR six PowerPoint slides suitably sized for wide screens (NOT pdf)
/ Optional at this stage but will definitely be considered at the shortlist stage
BACKGROUND INFORMATION
Please complete EITHER box A or B to best describe your organisation. Entries will be sorted accordingly prior to judging. All data isconfidential and for judges’ information only.
A: If you are an independently-owned organisation
- Number of staff:
B: If your company is part of a larger organisation, i.e. under the umbrella of a parent company
- Parent company’s name:
- Parent company’s European or global location:
- Parent company’s number of European or global staff:
- Number of staff in your sub-company:
AGENCY SUMMARY
Maximum 100 words
  • This is your elevator pitch to explain your proposition and why you should be ESA’s Agency of the Yearto the judges.

(insert word-count)

SECTION TWO: APPLICATION

WORD-COUNT
Maximum 1,750 words spread across the following five areas within this section. It is important not to exceed the 1,750 words as the judges may deduct points for doing so. / ESA USE ONLY
  1. PLANNING (25 points)
  • How does your agency address the current needs and drive the future of the sponsorship industry through thought leadership and innovation? Include campaign examples that set you apart(10 points)
  • What makes you different from your competitors? (5 points)
  • What are your SMART objectives for your business? (10 points)

2. FINANCES (5 points)
To be given in EurosAll figures are confidential and for judges’ information only. Failure to provide any information will lose marks. If specific budget information is confidential, please provide bands (e.g. €100,000-200,000). If you are unable to submit any figures, please provide an explanation. If there are any non-cash terms, please list them.
Annual turnover 2017 (in Euros) / €
Percentage growth since last year
Percentage increase in profit since last year
Number of current clients
Percentage growth in clients since last year
  1. EXECUTION (45 points)
  • Give an overview of your agency structure (5 points)
  • Explain how you execute differently from your competitors in all areas of your business(staff, development, industry) excluding client work (15points)
  • Explain how you execute differently from your competitors in your client work specifically (15 points)
  • What is your agency’s proudest moment(10 points)

  1. EVALUATION (15 points)
  • How do you evaluate your success? (5 points)
  • What have been the results of your agency’s performance? (10 points)
  • Does your agency have any future ambitions that you can share? (not marked – this just gives the judges more background and will be kept confidential)

Total word-count for areas 1-4 above:………….(insert)

SECTION THREE: JUDGES’ COMMENTS(not for completion by applicant)

OVERALL ASSESSMENT (10 points)
  • Originality, innovation and benefit
/ ESA USE ONLY
ESA USE ONLY

Note to applicants: please ensure you also complete the whole of the following Section Four: Administration and Payment, before submitting your application.

SECTION FOUR: ADMINISTRATION AND PAYMENT

CONTACT DETAILS FOR APPLICANT
Name
Job Title
Organisation
Address
Country
Telephone Number
Email
Project Title
PAYMENT DETAILS
NOTE: Entries will not go through to the judging stage until the Eventbrite order number is received*
PAYMENT LINK: Pay through
*EVENTBRITE ORDER NUMBER:
ACCEPTANCE OF RULES OF ENTRY
It is a condition of entry that you accept the Rules of Entry. See
I have read and accept the Rules of Entry for the 2017 ESA Excellence Awards
Name: / Date:

Before submitting your application, please read the checklist below:

Note: When emailing the entry form, you should include the company name within the subject heading of your email. Please return this entry form in a Word document format to k you.
I have completed fully sections One, Two and Four of the form and included the word-count
I have paid the entry fee and provided my Eventbrite order number
I have attached the relevant supporting material with easily identifiable filenames

Please ensure your form is fully completed. Inaccurate or incomplete entries cannot be processed and will be returned within 48 hours for completion.

Good Luck!