BLEDCOM 2017 PRELIMINARY PROGRAMME
Thursday, 29 June 201717.30 – 18.30EARLY REGISTRATION
19.00 - 21.00Dinnerat Restaurant 1906, Bled(departure at 18.45)
Friday,30 June 2017
8.00 – 9.00 REGISTRATION
9.00 – 9.30 Opening session
Program Committee
Dejan Verčič, University of Ljubljana (Slovenia)
Krishnamurthy Sriramesh, Purdue University (USA)
Ana Tkalac Verčič, University of Zagreb (Croatia)
9.30 – 10.30PLENARYROUND TABLE
What is the matter with the world today? Strategic communication and its challenges in times of global upheaval.
-Tina McCorkindale, President and CEO of the Institute for Public Relations, New York (U.S.A.)
-EvgenyPashentsev, Diplomatic Academy of the Ministry of Foreign Affairs(Russian Federation)
-Ronel Rensburg, University of Pretoria (South Africa)
-Marcia Di Staso, University of Florida (U.S.A)
-Peng Zhang, Shanghai International Studies University (People's Republic of China)
Moderator:Dejan Verčič, University of LjubljanaStratkom(Slovenia)
10.30 – 10.45 COFFEE BREAK
10.45 – 11.45
PARALLEL PAPER SESSION 1A
Chair: Ronel Rensburg
CSR and hypermodernity: Of humanism, identity, experiences and spectacles
Author:
-Ganga S. Dhanesh,Zayed University (U.A.E)
CSR in a time of climate change
Author:
-Judy Motion, UNSW Sidney (Australia)
Between smoke and crystal: CSR communication in hypermodern times
Authors:
-Mette Morsing, Stockholm School of Economics (Sweden)
-Lars Thöger Christensen, Copenhagen Business School (Denmark)
-Ole Thyssen, Copenhagen Business School (Denmark)
Employer brands and corporate social responsibility
Authors:
-Ana Tkalac Verčič, University of Zagreb (Croatia)
-DubravkaSinčićĆorić, , University of Zagreb (Croatia) / PARALLEL PAPER SESSION 1B
Chair: Betteke van Ruler
Can public relations inform diversity engagement? The role of CSR and spirituality.
Author:
-Roxana Maiorescu, Emerson College (U.S.A.)
An In-Depth Look at How Social and Digital Media Are Being Used in Public Relations Practice
Authors:
-Donald K. Wright, Boston University (U.S.A.)
-Michelle Drifka Hinson, University of Florida (U.S.A.)
Transforming CSR: Creating shared value, public trust and corporate financial performance in the United States, Germany and China
Authors:
-Yi-Ru Regina Chen, Hong Kong Baptist University (Hong Kong, S.A.R. of the People's Republic of China)
-Don W. Stacks, University of Miami (U.S.A.)
-AnsgarZerfass, University of Leipzig (Germany)
-Chun-Ju Flora Hung-Baesecke, Massey University, (New Zealand)
-Shannon A. Bowen, University of South Carolina (U.S.A.)
-Ben Boyd, Edelman (U.S.A.)
Humility, deliberation, hyperactivism and hyperbole: why CSR is best viewed as a wicked problem
Author:
-Paul Willis,University of Huddersfield (U.K.)
11.45 – 12.45
PARALLEL PAPER SESSION 2A
Chair: Ralph Tench
Integrated CSR communication: a theoretical approach
Author:
-Louise Bezuidenhout, Noordwes-Universiteit (South Africa)
Communicating Corporate Social Responsibility Across Cultures
Author:
-Kara S. Alaimo, Hofstra University (U.S.A.)
Company's CSR on a societal level. Comparison of the UK, Bolgarian and Polish consumers' level of acceptance of gender roles as resulting from company's communication.
Author:
-Michal Chmiel, University of Kent (U.K.)
Lost property? Locating responsibility for European PR-professionals and their organisations in hypermodern times
Authors:
-Piet Verhoeven, University of Amsterdam (Netherlands)
-AnsgarZerfass, University of Leipzig (Germany)
-Dejan Verčič, University of Ljubljana (Slovenia)
-Ralph Tench, Leeds Beckett University (U.K.)
-Ángeles Moreno, University Rey Juan Carlos (Spain) / PARALLEL PAPER SESSION 2B
Chair: Holger Sievert
From Corporate Towards ‘Shared’ Social Responsibility?
Author:
-Beata Kviatek, HanzeUniversityofAppliedSciences (Netherlands)
A culture-bound perspective on the CSR meaning networks: The case of Turkey and Slovenia
Authors:
-Urša Golob, University of Ljubljana (Slovenia)
-SelinTurkel, Izmir University of Economics (Turkey)
-EbruUzunoglu, Izmir University of Economics (Turkey)
Corporate (social) responsibility from the citizens’ point of view
Authors:
-DoreenAdolph, Universityof Münster (Germany)
-Ulrike Röttger, Universityof Münster (Germany)
Perceptions of a link between spirituality and CSR, and its manifestations in practitioners' work: A cross-cultural study
Authors:
-Neva Štumberger, Purdue University (U.S.A.)
-Krishnamurthy Sriramesh, Purdue University (U.S.A.)
12.45 – 14.15LUNCH
14.15 – 15.15
PARALLEL PAPER SESSION 3A
Chair: Ganga Dhanesh
Corporate cultural responsibility and shared value in the banking sector. A multi-case study in Italy
Authors:
-Valentina Martino, SapienzaUniversità di Roma (Italy)
-Stefano ScarcellaPrandstraller, SapienzaUniversità di Roma (Italy)
Combining Forces For Corporate Social Responsibility (CSR) – An Investigation Of Inter-Organizational Collaboration
Author:
-Aniisu K. Verghese, Tesco Bengaluru (India)
Unintended social gains from the public relations of activist investors
Author:
-Gareth Thompson, University of the Arts London (U.K.)
PRACTICAL CASE STUDY
Reviving CSR activities post financial crisis – NLB case study
-AlenkaRozman, NLB (Slovenia) / PARALLEL PAPER SESSION 3B
Chair: Chun-JuFlora Hung-Baesecke
Future or now? Planet or jobs? How politicians strive to construct meaning and legitimacy on climate change policy using strategic positioning.
Authors:
-Deborah Wise, The University of Newcastle (Australia)
-Melanie James, The University of Newcastle (Australia)
Sustainability and the missing ‘P’
Author:
-Gabor Sarlos, University of Worcester (U.K.)
What do we know about greenwashing? A literature review of greenwashing research.
Authors:
-Lucia Gatti, UniversitàdellaSvizzeraItaliana (Switzerland)
-Peter Seele, UniversitàdellaSvizzeraItaliana (Switzerland)
-Lars Rademacher, Hochschule Darmstadt – University of Applied Sciences (Germany)
Influence Operations and Public Diplomacy: Hybrid symbiosis of strategic communication under the times of global tensions
Author:
-EvgeniaKorkova, Diplomatic Academy of the Ministry of Foreign Affairs (Russian Federation)
15.15 – 15.30COFFEE BREAK
15.30 – 16.30
PARALLEL PAPER SESSION 4A
Chair: DubravkaSinčičĆorić
(Re)constructing Fairness in Fair Wage Discourse: CSR Communication vs. Workers’ Articulations
Author:
-Zhuo Ban, University of Cincinnati (U.S.A.)
Angry birds host angry consumers: A dialogic communication approach to corporate responsibility for online racial abuse
Author:
-Mark Badham, Aalto University (Finland)
How “social” is corporate social responsibility? A study on the use of social media by Greek Hotels for communicating CSR
Authors:
-AthanasiaLampropoulou, DEREE-The American College of Greece (Greece)
-Katerina Diamantaki, DEREE-The American College of Greece (Greece)
Cultural Differences in the Credibility of Cause-related-Marketing Campaign: A Sino-German Comparison
Authors:
-Paula Maria Bögel,Leuphana University Lüneburg (Germany)
-Valentina Yee Kwan Cotton-Chan, The Hong Kong Polytechnic University (Hong Kong, S.A.R. of the People's Republic of China)
-Lisa Ulsamer,Leuphana University Lüneburg (Germany)
-Sigrid Bekmeier-Feuerhahn,LeuphanaUniversity Lüneburg (Germany) / PARALLEL PAPER SESSION 4B
Chair: Roxana Maiorescu
The Joys of Giving: Examining The Benefits of Strategic Giving
Author:
-Rebecca Marissa Cohen, Jesson &Co (Canada)
“Contribution of theology to CSR: Civilisation of Shared Modesty”
Author:
-Katharina Hetze, Leuphana University of Lüneburg (Germany)
How can a global information and analytics business promote and support the UN agenda for people, planet and prosperity? An introduction to the RELX SDG Resource Centre
-Thomas Stoeckle, HeadofStrategic Business Development, LexisNexis Business InsightSolutions (UK)
Rise of the Brand Ambassador: Social Stake, Corporate Social Responsibility, and Power among Social Media Influencers
Authors:
-Brian G. Smith, Purdue University (U.S.A.)
-Megan C. Kendall, Purdue University (U.S.A.)
-Devin Knighton, Purdue University (U.S.A.)
-Temi Wright, Purdue University (U.S.A.)
-Cody Blake Wilson, Purdue University (U.S.A.)
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19.00 – 21.00Dinnerat Vila Podvin (departure at 18.30)
Saturday,1 July 2017
7.30 – 8.30Breakfast with JPRR
Meet up in the Golf Hotel Restaurant with JPRR Editor-in-Chief Bey-Ling Sha and get the real scoop on what it takes to get published in a premier public relations journal
9.00 –10.00PLENARY PANEL
CSR for Universities and Educators in the Age of Trump
-Bey-Ling Sha, San Diego State University, California (U.S.A.)
-Denise Hill, Elon University, North Carolina (U.S.A.)
-Giancarlo Taylor, San Diego State University, California (U.S.A.)
-Pamela Creedon, Zayed University(U.A.E.)
10.00 -10.30
Excellent Communication book presentation
- Ralph Tench, Leeds Beckett University (U.K.)
- Dejan Verčič, University of Ljubljana (Slovenia)
-AnsgarZerfass, University of Leipzig (Germany)
-Ángeles Moreno, University Rey Juan Carlos, Madrid (Spain)
-Piet Verhoeven, University of Amsterdam (Netherlands)
10.30 – 10.45Coffee Break
10.45 – 11.45
PARALLEL PAPER SESSION 5A
Chair: KrishnamurthySriramesh
Sensegiving and Sensemaking in Internal CSR Communication with and without Social Media
Authors:
-Holger Sievert, Hochschule Macromedia (Germany)
-Riccardo Wagner, Hochschule Macromedia (Germany)
Curbing Harmful Online Communication – A Social Responsibility of Online Platform Operators
Authors:
-Sabine Einwiller, UniversityofVienna (Austria)
-Sora Kim, TheChineseUniversityofHongKong(Hong Kong, S.A.R. of the People's Republic of China)
A frameworkforinternalcommunicationduringorganisationaltransformation: towardsfeasiblecorporate social responsibility
Authors:
-Muriel Serfontein, University of Pretoria (South Africa)
-Ronel Rensburg, University of Pretoria (South Africa)
The role of internal communication and corporate social responsibility in predicting employee engagement: Perspectives from the United Arab Emirates
Authors:
-GaelleDuthler, Zayed University (U.A.E.)
-Ganga Dhanesh, Zayed University (U.A.E.) / PARALLEL PAPER SESSION 5B
Chair: Bey-Ling Sha
On Chamber of Commerce Combine Overseas Cooperation among Organizations: Case of Social Responsibility of AHK Great China
Authors:
-Peng Zhang, Shanghai International Studies University (People's Republic of China)
-Jing Cao, Shanghai International Studies University (People's Republic of China)
Digital dialogue and engagement
Author:
-Wim J.L. Elving, University of Amsterdam & Hanze University of Applied Sciences (Netherlands)
CSR and trust: A longitudinal analysis of CSR communication in the German press
Authors:
-JensSeiffert-Brockmann,UniversityofVienna (Austria)
-Wolfgang Weitzl, UniversityofVienna (Austria)
Extending situational theory of problem solving to the strategic management of public relations: An internal perspective
Author:
-Justin Guild, Purdue University (U.S.A)
11.45 – 12.45
PARALLEL PAPER SESSION 6A
Chair: Judy Motion
Does the commitment to CSR start at home? Studying female communicators of CSR programmes
Authors:
-Elizabeth Bridgen, Sheffield Hallam University (U.K.)
-Isabel Ruiz-Mora, University of Malaga (Spain)
Project ANTURA: Creating Better Immigrant Integration and Greater Social Responsibility
Authors:
-HarriRuoslahti, Laurea University of Applied Sciences (Finland)
-TarjaMeristö, Laurea University of Applied Sciences (Finland)
Beauty is in the Eye of the Stakeholder: Perception of Corporate Social Responsibility and Purchase Intention
Author:
-Jessica R. Peine, Purdue University (U.S.A.)
The Role of CSR Expectations in Consumers’ Moral Outrage toward Corporate Misconduct
Authors:
-SoojinKim, Singapore Management University (Singapore)
-ArunimaKrishna, Boston University (U.S.A.)
-GangaDhanesh, ZayedUniversity (U.A.E.) / PARALLEL PAPER SESSION 6B
Chair: WimElving
Higher Education Institution’s third mission: conscious CSR?
Authors:
-Mario Ianniello, Udine University (Italy)
-Luca Brusati, Udine University (Italy)
-Silvia Iacuzzi, Udine University (Italy)
Indirect Reciprocity and CSR: Importing Theory from Evolutionary Biology
Author:
-Charles Marsh, University of Kansas (U.S.A.)
Infusing myth, ritual and archetypes in corporate advocacy campaigns: towards a theory of CSR master symbols and narratives
Authors:
-Hilke Steenkamp, Tshwane University of Technology (South Africa)
-Ronél Rensburg, University of Pretoria (South Africa)
12.45 – 14.15LuncH
14.15 – 15.00
PARALLEL PAPER SESSION 7A
Chair: Paul Willis
Old concepts, new publics: CSR and Millennials
Authors:
-Erica Rodrigues, CIES / ISCTE (Portugal)
-Mafalda Eiró-Gomes, ESCS / IPL (Portugal)
A General Review of Corporate Social Responsibility Development in China (1978-2016)
Authors:
-Fan Zheng, Shanghai International Studies University (People's Republic of China)
-Zhang Peng, Shanghai International Studies University (People's Republic of China)
-Zhang Hui, Shanghai International Studies University (People's Republic of China)
Internal CSR communication and its role in shaping the employee understanding of CSR: The framing perspective
Authors:
-Nataša Verk, University of Ljubljana (Slovenia)
-Urša Golob, University of Ljubljana (Slovenia) / PARALLEL PAPER SESSION 7B
Chair: Angeles Moreno
Proposal of corporate reputation model for Smart Tourist destination (STD)
Authors:
-Carlos de lasHeras-Pedrosa, Universidad de Málaga (Spain)
-Patricia P. Iglesias-Sánchez, Universidad de Málaga (Spain)
-Carmen Jambrino-Maldonado, Universidad de Málaga (Spain)
CSR based employer attractiveness: an African perspective
Authors:
-Robert E. Hinson, University of Ghana and Free State Business School (Ghana)
-SelormAgbleze, Ghana Technology University College (Ghana)
-John Kuada, Aalborg University (Denmark)
Adequacy of pull promotional strategies in conducting CSR projects
Authors:
-Ivan Pakozdi, Edward Bernays (Croatia)
-Maja BanovacBarić, Edward Bernays (Croatia)
-Ivana Jeleč, Edward Bernays (Croatia)
15.00 – 15.15COFFEE BREAK
15.15 – 16.15
PARALLEL PAPER SESSION 8A
Chair: Urša Golob Podnar
Public relations and social media in the post –truth era: Using concepts and critiques of propaganda to assess post-truth social media environments and data ethics
Authors:
-Heike Puchan, Glasgow Caledonian University (U.K.)
-Andrew McWhirter, Glasgow Caledonian University (U.K.)
A reconceptualization of Public Diplomacy
Author:
-Temi Wright, Purdue University (U.S.A.)
Strategic communication at local level. Process of the creation of Communication Strategy for local self-government
Authors:
-GordanaBekčićPješčić, Freelance communication specialist (Serbia)
-JasminaRadovanović, City Administration of the City of Pančevo (Serbia)
Social Licence to Operate: Practical understanding of the concept and processes to attain and maintain it
Author:
-Tatjana Laskovic, McMasterUniversity (Canada) / PARALLEL PAPER SESSION 8B
Chair: Donald K. Wright
Press co-creation behavior: Conceptualization and Scale Development
Authors:
-Liane W.Y. Lee, Technological and Higher Education Institute of Hong Kong (Hong Kong, S.A.R. of the People's Republic of China)
-Leslie S.C. Yip, Technological and Higher Education Institute of Hong Kong (Hong Kong, S.A.R. of the People's Republic of China)
-Kara Chan, Hong Kong Baptist University, (Hong Kong, S.A.R. of the People's Republic of China)
Who controls the framing of environmental discourse? Insights from 30 years of the struggle to decide communications strategies inside Friends of the Earth.
Authors:
-Michaela O’Brien, University of Westminster (U.K.)
When NGOs come calling: Strategies of engagement and influence for corporate social responsibilities (CSR)
Authors:
-Vidhi Chaudhri, Erasmus University Rotterdam (Netherlands)
-Elena Tankovski, Erasmus University Rotterdam (Netherlands)
CSR towards sustainable co-existence of humans and animals in a university campus: Case study on Bilgi Animal Friends Society
Authors:
-BarikaGoncu, Istanbul Bilgi University (Turkey)
-VehbiGorgulu, Istanbul Bilgi University (Turkey)
16.15 - 16.45LOOKING AHEAD
Dejan Verčič, University of Ljubljana (Slovenia)
Krishnamurthy Sriramesh, Purdue University (USA)
Ana Tkalac Verčič, University of Zagreb (Croatia)
19.00 – 21.00Dinnerat Gostilna Krištof (departure at 18.30)