Dear Neighbor:
We at Better Homes NJ/VRI Realtors understand and appreciate that you have a plan to sell your own home that includes a time frame during which you will not solicit the assistance of a realtor. As you might expect, we strongly believe that the marketing service and “unique points of difference” offered our company, would most likely achieve optimum results in the marketing and sale of your home. However, our initial goal is to hopefully position ourselves in your mind as one of the companies you will interview, if and when the time comes, for the important job of getting your home sold.
By now, you probably have heard from other agents who, in some distorted way, think that the way to impress you with their greatness is by telling you all the things you “can’t” do. We are of the believe that most homeowners ultimately hire a realtor, not only because they like and trust her or him, but that the decision is also based on a proven marketing proposal that can yield the highest possible price in the shortest period of time, with the least inconvenience. The truth is, selling a home today is in many ways a more complicated process than ever before. Its’ still the single largest financial decision most people make in their lifetime, and it does take more than a yard sign and/or an ad in the paper, to provide the best results with minimum risk.
Please take a moment to consider why so many homeowners have converted to Better Homes NJ representation:
(l) First and foremost, today more than 80% of consumers start their search for real estate on the internet. We are the largest broker owned internet real estate company in the USA and we have links to all 50 states Canada, Puerto Rico, England, Spain, Australia, Belize, and other countries.
(2) We can also market your home on our world-wide TV show (the only one of its kind) which reaches millions of viewers. These two marketing and networking features alone, exclusive to our company, expose your property to more potential buyers than anyone else can. The more potential buyers, the greater the competition for your home….more competition results in more money in your pocket.
(3) Our agents are professionally trained to vigorously negotiate on your behalf. Remember, everyone except your listing agent represents the buyers.
(4) We preserve your safety and security. Unescorted strangers won’t come to your door.
(5) We provide every seller with $1,000,000 errors and omissions insurance coverage to guard against potential future litigation, which could otherwise cost a homeowner many thousands of dollars.
These points of difference are just a few elements of our nationally acclaimed “Home Marketing System” designed through a progression of events to make your home stand out in the market.
Today, we are a society of people who have unfortunately grown accustomed to having to accept poor service as a standard. We believe that the exact opposite should be true which is why we strive every day to achieve that goal. Perhaps that is one of the reasons our company was voted “one of the best” by the Asbury Park Press. Don’t be fooled by discount brokers with “bait and switch” schemes. It could be the most expensive 1% or 2% you’ll ever save.
When you are ready, please contact us to arrange for a more comprehensive discussion. You and your home deserve the best. We look forward to hearing from you.
Respectfully,
Agents Name