Role Profile

Job Title / MarketingAssistant
Dept / Marketing / Section/Team
Career Family / Reserved for later use / Grade/Salary range / TBC
Working hours per week / 35 / Appointment period / Permanent
Reports to (job title) / Marketing Manager / Current work base / Richmond, Surrey
Role purpose (Why does the job exist? What is it there to achieve or deliver?)
To assist with thedesign, development and production ofmarketing materials to promote the On Course Foundation. To generate ideas for and deliver effective support to the marketing activity, helping to generate as much awareness and donations as possible.
Main Duties and Responsibilities of the Role(what activity is undertaken by this job?)
To create and develop ideas and approaches in support of the marketing plan (ensuring beneficiaries are at the heart of all we do)
Create, develop and maintaindigital marketing (for example website) and marketing collaterals (for example brochures).
Assist with ensuring marketing materials are produced on specification, to timebudget.
To effectively distribute marketing collaterals as required.
Assist with marketing campaigns and database management as required (including CRM system - segment data, update records and send mailings)
Provide necessary materials in written and digital form utilising desktop publishing & other IT software.
Analyse campaigns and produce marketing statistics as required.
Help maintain the charity’s website and social media presence.
Help deliver brand management and identity, ensuring that all parties comply with the charity’s identity.
Monitor stock levels and provide marketing materials that are up to date for the team to use (including writing guidelines and articles).
Assist with the production of a broadcast schedule.
To attend events (& other PR activity) and help assess the impact and how our beneficiaries fare.
Key Accountabilities of the Role (what key decisions are made and/or authority does the role have?)
No decision making authority
Working Environment (knowledge of special working practices, breadth of management skill required, customer impact, responsibility, efficiency)
Working with people from a military background – respecting their difference in culture.
Majority of time spent working in the office within the Charitable environment.
When attending events to be sensitive to how our beneficiaries fare.
To maintain transparency and accountability, and comply with the law when producing materials.
Freedom to Act (depth of control, supervision received, use of judgement & initiative, analytical ability)
To research and analyse the reach of the marketing strategy and its components, across all key target audiences.
To research and analyse the reach of awareness and brand-buildingopportunities.
Communication & Networking (liaison with others, type and level of communications)
Effectively network where necessary in order to develop relationships (organisations, individuals, WIS community).
Effectively communicateinternally.
Finance/Resource Management (budgeting, forecasting)
N/A
People Management (supervisory responsibility, human relations skills)
N/A

Note: This role profile sets out the key duties at the time it was drawn up. Such duties may vary from time to time without changing the general character of the role or level of responsibility entailed. Such variations are a common occurrence for the business and cannot of themselves justify a reconsideration of the grading/salary of the post.

Organisation Chart
Person Specification - Knowledge, Skills & Experience )
Requirements / Essential/Desirable
Qualifications / Good standard of general education at A level or equivalent.
A Marketing qualification or equivalent / Essential
Desirable
Experience / Experience of working in a charitable environment
Experience of working in a business facing and customer facing environment.
Experience of using IT systems to (eg, CRM systems)for organisational benefit.
Experience of Marketing & PR / Desirable
Essential
Essential
Desirable
Knowledge, skills & abilities / Knowledge of the golf industry
Knowledge of the military community
Ability to communicate effectively with a range of audiences in both written and verbal form.
Ability to work to tight deadlines, under pressure, whilst delivering attention to detail and a high standard of work.
Ability to build and maintain strong relationships
Project management skills
Ability to influence at all levels
Proficient in MS Office
Excellent IT Skills with the ability to learn new software quickly
Skills and ability of usingDesign software
Ability to grasp new concepts, capture and market relevant information / Desirable
Desirable
Essential
Essential
Essential
Desirable
Essential
Desirable
Essential
Desirable
Essential
Attitude & disposition / The commitment to continually deliver work to a high standard.
A creative, proactive and meticulous approach to work
Assertive but professional at all times
Passionate about the charities cause
Compassionate
Strong creative outlook
A Team Player / Essential
Essential
Essential
Essential
Essential
Essential
Essential
Other circumstances / Willing on occasion to work outside of normal office hours and environmentduring busy periods. / Essential

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