VANCOUVER ISLAND UNIVERSITY
Faculty of Management, Business ~~
Marketing 160: Principles of Marketing
Spring 2010
ProfessorDuane Weaver
OfficeBldg 250, Room 448
Phone753-3245, local 2601
Office HoursMon. and Wed.: 13:30 – 14:30 or by appointment
Class Website
Course ScheduleLectures:
S09N05/S09N06/S09N07 Fri. 11:30-13:30 B250-R125
Seminars:
S09N05 Wed.10:30-11:30 B250-R135
S09N06 Wed.11:30-12:30 B250-R135
S09N07 Wed.12:30-13:30 B250-R135
ClassroomB250, Room 125 (Fridays) and B250-R135 (Wednesdays)
PrerequisitePrerequisite: English 12 with a min. "C" grade; min. "C" in Principles of Math 12 or min. "C" in Applications of Math 12 or min. "C" in MATH 151; or enrollment in the CBM program. No exceptions.
Course TextArmstrong, Kotler, Cunningham, Mitchell, Buchwitz: Marketing: an introduction (3rdCanadian Edition). Toronto: Pearson Education, a Division of Pearson Canada Inc. (NOTE: NEW TEXT with NEW CASES)
General Course
OutcomesUpon successful completion of this course, the student will have an understanding of major marketing concepts and practices as well as the marketing profession. The student should:
- understand and be able to use the terminology of the marketing profession
- be able to explain the structure of, and apply the mechanics of, marketing functions and marketing plans
- be able to identify, analyze and recommend realistic solutions to marketing problems and issues.
Specific Course
OutcomesUpon successful completion of this course, students will have:
- shown an understanding of marketing’s key concepts
- shown an understanding of the effect of environmental factors on the practice of marketing
- applied marketing concepts in real and simulated situations
- used marketing tools and concepts to address problems and issues
- assessed the impact of different marketing approaches on a situation
- worked effectively in group situations.
EvaluationThis course will take a case-study approach. Students will be asked to form study/case groups of 4-6 within the first week of classes. The groups are expected to work on the case assignments prior to each class. Each group will be tasked with the responsibility of preparing and presenting cases at the end of each class as determined by the instructor. To assist students in preparing for these assignments, reference should be made to the case study guidelines available on the class website.
GROUP CASE PRESENTATION/REPORTS
Group Case presentations are due the class of the Case Analysis. The written report must be submitted before the start of class 1 week after the presentation date in a report format as per the guidelines given by your instructor. Late case reports (without prior arrangement and for good cause) will be assessed a 10% daily penalty, up to three calendar days. Case reports handed in late beyond three days will receive a mark of 0 for that particular assignment. (Good cause = illness with doctor’s note and/or pre-arrangement with instructor for pre-planned family event).
NOTE: ALL STUDENTS on the case team will receive the same grade.
Your team members will be your team for the entire course.
Successful students tend to be those whose groups meet regularly to discuss each case before class. Please note case discussions are also an integral part of the exams.
Lectures will cover chapter materials, handouts, and videos. Periodic “pop”quizzes will be provided to aid in review of the materials covered in class.
Three 90-minute term tests will be held during lectures. The tests will all have a format of multiple-choice and short essay questions based on the course text, handouts, cases, and class discussions. No special arrangements will be made to allow students to write the tests at alternate times except for extenuating circumstances (e.g. a documented illness requiring a doctor’s certificate).
Evaluation:Case Study (Team) 2 Cases30%
Pop Quizzes 10%
Test 1 25%
Test 2 25%
Test 3 10%
Grading ScaleGrades will be assigned according to the following scale.
A+93 – 100%C+67 - 69
A86 – 92C63 - 66
A-80 – 85C-60 – 62
B+77 – 79D50 - 59
B73 – 76F< 50
B-70 – 72
Academic Misconduct
Academic misconduct includes, but is not limited to, giving and receiving information during any test or exam, using unauthorized sources of information during any test; plagiarizing; fabrication, cheating, and, misrepresenting the work of another person as your own, facilitation of academic misconduct, and under certain conditions, non-attendance.
Plagiarism will not be tolerated. You must reference your work and acknowledge sources with in-text citations and a complete list of references. This includes direct and indirect quotes, diagrams, charts, figures, pictures and written material.
For group projects, the responsibility for academic integrity, which can result in academic misconduct and its resulting penalties, rests with each person in the group and sanctions would be borne by each member.
No electronic dictionaries, cell phones or other electronic devices will be allowed in exams/tests/quizzes. Only the following approved calculators may be used in exams/tests/quizzes.
Texas InstrumentBAII Plus, BAII, BA35
SharpEL-733A
Hewlett Packard10B
No other materials will be allowed on the desktop apart from a pen/pencil unless specifically approved by the faculty member.
English StandardsAssignments must be free of spelling, punctuation and grammatical errors. Assignments containing such errors will be penalized (i.e. mark deductions).
ReferencingFaculty in Business require the Harvard style of referencing for academic papers. Please see Quote, Unquote Referencing, at
Exam
AccommodationStudents with documented disabilities requiring academic and or exam accommodation should contact Disability Services in Building 200.
Course Schedule:
Week / Date / Topic and Activity / Reading Assignment / Case Analysis1 / Jan-6 / Introduction and Case 1 (Video-Christina Yu) / n/a
Jan-8 / Marketing:Creating and Capturing Customer Value / Chapter 1
2 / Jan-13 / Case Presentations (note: Case 2 and all remaining Cases are in text) / Cases 1 & 2
Jan 15 / Marketing Strategy-Where Marketing Really Begins / Chapter 2
3 / Jan 20 / Marketing and Society- Social Responsibility and Marketing Ethics / Chapter 3 / Case 3
Jan-22 / (Complete Ch. 3) & Analyzing the Marketing Environment / Chapters 3-4
4 / Jan 27 / Cases 4 & 5 / Cases 4 &5
Jan-29 / Managing Marketing Information & (start Ch. 6) / Chapters 5-6
5 / Feb-3 / Consumer and Business Buyer Behaviour & Review / Chapter 6
Feb-5 / TEST # 1 on Chapters 1, 2, 3, 4, 5 and 6
6 / Feb-10 / Case Presentations / Cases 6 & 7
Feb-12 / Segmentation, Targeting and Positioning & (start Ch. 8) / Chapters 7-8
7 / Feb-17 / Product and Branding Strategy (complete) and case analysis / Chapter 8 / Case 8
Feb-19 / New Prod. Dev. & Prod, Life Cycle Strategies (start Ch. 10) / Chapters 9 -10
8 / Feb-24 / STUDY DAYS – reading week
Feb-26 / STUDY DAYS – reading week
9 / Mar-3 / Pricing Considerations and Strategies (complete)Review / Chapter 10
Mar-5 / TEST # 2 on Chapters 7, 8, 9 and 10
10 / Mar-10 / Case Analysis / Cases 9, 10
Mar-12 / Marketing Channels and Supply Chain Management (start Ch 12) / Chapter 11-12
11 / Mar-17 / Case Analysis / Cases 11,12
Mar-19 / Integrated Marketing Communications & Direct and Interactive Marketing / Chapters 12-13
12 / Mar-24 / Tutorial – Study Time
Mar-26 / Review Quiz
13 / Mar-31 / TEST #3 Chapters 11, 12, 13
Apr 2 / GOOD FRIDAY – No Classes
Apr-7 / Tutorial
Apr 14-23 / NO FINAL EXAM FOR THIS CLASS