Job Title:Marketing & Communications Manager

Responsible to:Chief Executive

Working hours:0.6 WTE (22.5 hrs per week)

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Job Summary

Championing the use of both digital and conventional communications you will work to raise awareness of Spinal Muscular Atrophy and The SMA Trust as well as promoting our fundraising events and activities. Reporting to the Chief Executive, you will work with colleagues to develop innovative and engaging content, as well as a clear brand identity for the Trust.

Key Responsibilities

  1. Work with the Chief Executive to develop/implement a co-ordinated marketing/comms strategy, based on raising awareness of SMA and using key messages to create a clear positioning for The SMA Trust within the UK SMA community.
  1. Maintain, update and develop our website and other digital channels, ensuring that they are up to date and user-friendly with language/content that is appropriate for our different audiences.
  1. Help increase traffic to the website, by applying SEO best practice, reciprocal links, and other online techniques aimed at reaching target audiences
  1. Collate and oversee the design, content, production and distribution of our newsletters, annual review and regular e-updates
  1. Manage the Google Ad Words grant and ensure maximum return in achieving the charity’s corporate objectives and fundraising targets
  1. Promote our fundraising events, activities and campaigns through all channels (including use of our e-Tapestry supporter database) with a view to maximising participation and return. This will involve supporting volunteer fundraisers where appropriate
  1. Work with the team to develop a strong brand identity and guidelines for use across all publicity and marketing materials.
  1. Liaise with people living with SMA and families of those affected in order to build a portfolio of case studies and images that can be used for publicity purposes.
  1. Monitor and report on coverage achieved across all platforms
  1. Create capacity and process to be able to quickly respond and engage in ad hoc communications (especially digital) that confirm/enhance the credibility and dynamic personality of the Trust.
  1. Be the Trust’s main media contact, building relationships, developing case studies and co-ordinating spokespeople/responses as appropriate, including the development of a media section on the website.
  1. Liaise with SMA Support UK (and occasionally other organisations such as Muscular Dystrophy) on joint communications initiatives, as well as in other situations where a partnership approach is appropriate, for example in SMA Awareness Week.
  1. Line manage a part-time Social Media co-ordinator
  1. Provide out-of-hours cover when necessary to provide swift response to breaking news

General Duties

  1. Represent The SMA Trust as required at events, to include giving talks if required.
  1. Attend events (charity’s own and third party) as required, including some evening and weekend duties, for which TOIL will be given.

Joanna Mitchell, June 2015