Endowed with a mammoth network of 356 transmitters installed at various places all over the country, All India Radio makes one of the largest broadcasting organisation in the world, which has the capability of covering virtually every nook and corner of the country. Technological advancements brought in radio broadcasting have always been accepted and adopted by All India Radio to keep pace with the changing scenario.

Central Sales Unit provides vast opportunity to its advertising world to reach out to the millions of its listeners through quality programmes and technological marvel. All the advertisers seeking growth in their business may utilize
All India Radio to take the product to the prospective buyer right at his threshold.

Radio Audience Survey (RAS)

For updating listenership data pertaining to various AIR stations spread all over the country, Audience Research unit conducts field surveys on regular basis. Incidentally, more and more number of stations is being covered under the survey expanse with every successive round. In the latest phase of this survey, as many as 63 AIR stations were covered thereby generating a data base of 53,100 radio households. Through this survey an effort has been made to study the general radio listening pattern of the families having a radio set.

The survey included all the ‘AAA’, ‘AA’, ‘A’, and ‘B’ category Primary Channel stations with an eye on AIR’s business prospects in the form of Ad booking. The past experience has shown that in all these commercially vibrant places business activities are far ahead of those falling below them like categories C & D. Some sample PC stations of the ‘C’ and ‘D’ category were also covered in this round in order to give it a semblance of completeness. The sample of the survey was so mammoth and number of survey places were so large that most of the AR units had do the field work in two to three rounds.

The proposed survey was designed and controlled by the Directorate of AIR and the Director Audience Research monitored its execution at every level. A comparative analysis of different radio channels available in Pune makes it amply clear which radio station stands were in terms of listening among different socio-economic sections of the society. The same analysis has also been done by Age and Sex of the respondents.

Radio Audience Survey conducted in this round was special in more than its mammoth size. This time round an attempt has been made to learn about the consumer behaviour among radio households as every radio listener is a putative buyer of goods and services sold in the market. The information about the future market requirements can be passed on to those who deal with them and they, in turn, can utilize such powerful mass media to propagate their products. It is expected that such basic information input would be of immense use to the media users as well as its planners.

Audience Research Unit

Top Five Favourite Programmes of AIR
( Listening in percentage)
Mumbai / Delhi / Kolkata / Hyderabad
Marathi News / 29.0 / Aap Ki Farmaish / 14.2 / News in Bengali / 27.3 / Chitraseema / 71.6
Aapli Gaani / 26.9 / Aaj Subah / 4.3 / Rabindra Sangeet / 18.2 / Regional News / 45.9
Bhakti Sangeet / 19.2 / Sri Ram Charit Manas Se / News / 4.2 / Play / 16.2 / News In Telugu (Central) / 30.7
Arogyam Dhansampada / 18.9 / Phone-In Programme / 3.3 / Pratyahiki / 12.6 / Bhakti Ranjani (Devotional) / 21.0
Aapli Aawad / 17.5 / Lok Sangeet / 2.9 / Bengali Light Music (Req) / 11.6 / Paadi Panta (Agricultural) / 12.4
Bangalore / Ahmedabad / Pune / Nagpur
Chitrageethe (Film Songs) / 50.4 / Hindi Film Music / 43.9 / Pradeshik Samachar / 34.4 / Hindi Chitrapat Sangeet / 47.2
News in Kannada / 44.2 / Gujrati Film Music / 35.1 / Bhakti Sangeet / 20.5 / Arogyam Dhansampada / 28.4
Radio Doctor / 17.4 / Jay Bharati / 21.1 / Marathi Film Songs / 16.6 / Hello Manbhavan / 24.2
Krishiranga (Farm & Home) / 13.3 / Gujrati News / 14.9 / Hindi Film Songs / 16.1 / Archana (Devotional Songs) / 22.8
Pradesha Samachara / 13.0 / Folk Music / Akhand Sur / 13.3 / Aaple Arogya / 14.0 / Krishi Vani / 22.4
Jaipur/Ajmer / Lucknow / Indore / Patna
Dhani Ki Vani / 17.0 / Hindi Samachar / 40.2 / Hindi Samachar / 27.6 / Hindi Samachar / 39.1
Youth Pulse / 15.6 / Chitrapat Se / 24.5 / Film Sangeet / 19.4 / Film Songs / 34.1
Kuch Baaten Kuch Geet / 15.0 / Jawano Ke Liye & Ram Charit Manas Gaan / 18.3 / Yuva Vani / 19.1 / Bihar Ke Lok Geet / 26.1
Mahila Jagat / Radio Counselling / 10.0 / Kisano Ke Liye / 8.8 / Chitrageet & Ram Charit Manas Gaan / 10.4 / Regional News / 21.7
Fauji Bhaiyon Ke Liye / 10.0 / Aaradhana / 8.2 / Man Bhaavan / 9.9 / Choupal / 15.8
Bhopal / Rajkot / Varanasi / Jabalpur
Hindi Samachar / 60.1 / News in Gujrati / 20.7 / Samachar / 39.8 / Chitrapat Sangeet / 37.2
Aap Ki Farmaish (Film Music) / 58.4 / Manoranjan - Film Music / 15.1 / Film Sangeet / 26.4 / Yuva Vani / 16.9
Yuva Vani / 26.4 / Bhajan / Sant Vani / 14.9 / Krishi Jagat / 25.4 / Sangeetika & Krishi Jagat / 15.1
Lok Geet / Lok Sangeet / 22.9 / Archana (Devotional Music) / 13.2 / Yuva Vani / 23.5 / Ram Charit Manas Gaan / 13.5
Ram Charit Manas Gaan / 19.2 / News in Hindi / 13.1 / Hello Phone-In / 21.3 / Vandana / 12.4
Thiruvananthapuram / Guwahati / Jalandhar / Jamshedpur
News / 54.3 / Kalpataru (Request Prog) / 43.1 / Gurbani Vichaar / 31.6 / Samachar Prabhat & Hindi News / 7.6
Prabhathabheri (Aaj Subah) / 37.9 / Gitimalika (Light Music) / 32.9 / Shabad Kirtan (Relay Amritsar) / 29.6 / Film Sangeet / 7.5
Poonthenaruvi (Live-Film Songs) / 28.4 / Drama / 32.4 / Fauji Veeran Layee & Film Music / 14.9 / Vandana / 6.5
Udayageetham (Devotional) / 21.2 / Chitrageet (Film Songs) / 31.5 / Hello Farmaish / 14.3 / Samachar Sandhya / 5.8
Film Songs / 20.3 / Assamese News / 29.3 / News In Punjabi / 13.0 / Suranjali / 4.7
Allahabad / Dharwad / Jodhpur / Ranchi
Film Music / 22.1 / Chitrageete (Film Music) / 56.0 / Film Sangeet / 39.8 / Jharkhand Ke Lok Geet / 19.5
Samachar Prabhat / 21.6 / News In Kannada / 50.3 / Lok Sangeet / 30.7 / Samachar Sandhya / 19.0
Lok Geet / 17.0 / Pradesha Samachara / 30.7 / Yuva Vani / 29.2 / Pradeshik Samachar / 16.4
Yuva Vani / 11.4 / Vandana (Devotional Songs) / 23.9 / Choupal / 28.0 / News in Hindi / 13.9
Aaradhana / 10.4 / Play / 17.4 / Samachar Prabhat / 22.8 / Kheti Bari / 10.5
Raipur / Cuttack / Aurangabad / Nasik
Chitrapat Sangeet / 38.4 / Regional News / 43.1 / Filmi Gaane / 37.1 / Chitrabela (Hindi Film Songs) / 43.9
Yuva Vani / 29.3 / Geet Geetika / 37.2 / Pradeshik Batmya / 35.9 / Hello FM / 36.6
Choupal / 26.6 / Bandana / 36.4 / Phone Farmaish / 30.1 / Hello Doctor / 28.7
Ram Charit Manas Gaan / 18.8 / Mo Pasand / 25.6 / Hindi News / 19.3 / Bhakti Dhara / 25.9
Vandana / Farmaish (Phone-In) / 17.8 / Shreemad Bhagabat / 24.6 / Chitrapat Sangeet / 19.0 / Geet Gunjan / 16.9
Siliguri / Pondicherry / Tiruchirapalli / Rohtak
News / 32.1 / Poonthottam - Thirai Isai / 32.3 / Bhakti Mallai / 33.1 / Hindi Samachar / 39.4
Hindi Songs / 30.0 / News In Tamil - Delhi / 29.1 / Regional News / 29.7 / Lok Sangeet / 36.4
Lok Geeti (Folk Songs) / 22.3 / Arattai Katcheri - Live Phone-In / 24.7 / Maruthuva Neram (Health Hints) / 23.4 / Film Sangeet / 27.8
Pratyusha / 19.3 / Thalattuthe Vaanam-Film Songs / 14.1 / Thirai Malargal (Film Songs) / 15.3 / Gramin Sansar / 18.5
Rabindra Sangeet / 17.7 / Bhakti Maalai / 11.9 / Pudhu Alaigel (New Film Songs) / 9.1 / Yuva Sansar / 16.0
Bhuj / Bilaspur / Shimla / Shillong
Aap Ki Pasand (Phone-In) / 41.7 / Hello Farmaish / 25.2 / Regional News / 45.1 / News in Khasi / 36.7
Jay Bharati / 27.8 / Sakhi Saheli / 20.1 / Sainiko Ke Liye / 40.2 / Hindi Film Songs / 26.2
Pradeshik Samachar / 22.6 / Kisaan Vaani / 15.6 / National News (In Hindi) / 36.5 / News in Khasi / 23.1
Gulmohar (Popular Music) / 18.0 / Sada Bahar Nagme / 11.9 / Hello Shimla / 21.1 / Hindi Film Songs / 21.0
Gram Jo Choro (Rural Kacchi) / 17.1 / Manchahe Geet / 11.3 / Folk Sangeet (Pahari Songs) / 19.2 / Thought For The Day / 20.7
Srinagar / Hassan / Tirupati / Aizwal
Shehar-been / 32.2 / Chitrageethe / 39.8 / Pranteeya Vartulu / 55.2 / Chanchinthar / 72.1
Payam-E-Subah / 25.0 / Hemakoota (Phone-In Film Songs) / 39.0 / Abhiruchi / 53.4 / Thilrvelna / 40.0
Fauji Bhaiyon Ke Liye / 21.8 / Kisaan Vaani / 33.1 / Hello Abhiruchi / 39.4 / Mizo Devotional Songs / 17.6
News in Kashmiri / 21.0 / News In Kannada / 24.8 / News In Telugu (Central) / 38.7 / Hlathlan (Request Music) / 11.3
Morning News & Aaj Ki Surkhiyan / 14.8 / Ogatu Jigatu / 14.9 / Harivillu / 35.6 / Mizo Love Songs / 11.1
Agartala / Bhagalpur / Amritsar / Kurseong
Regional News In Bengali / 32.8 / Hindi News / 51.5 / Shabad Kirtan (Direct Relay) / 50.5 / Pradeshik Samachar / 52.8
Regional News In Bengali / 24.1 / Aapki Pasand / 48.4 / Gurbani Vichar / 27.5 / Tapai Ko Anurodh Ma / 20.2
Chitrageete / 23.5 / Regional News / 34.6 / Old Hit Songs / 9.0 / Gaonli Sabha / 13.5
News In Bengali / 20.2 / Rajnigandha / 27.6 / News in Punjabi / 7.0 / Dak Putali (Replies to Listeners) / 11.9
Abhijanapam / 13.5 / Gram Jagat / 19.3 / Fauji Veeran Layee / 6.8 / Nepali Adhunik / 8.5
Kohima / Kargil / Gangtok / Kokrajhar
English News / 41.0 / Naat / 26.4 / Gramin Karyakram / 21.9 / News in Assamese / 49.3
Angami Prog. (Dialect) / 40.1 / Roshni / 22.1 / News in Hindi / 21.2 / Hindi Film Songs / 45.3
Western Music / 34.5 / For The Forces / 19.1 / Spotlight / 17.6 / News in Hindi / 32.8
Hindi Film Songs / 28.6 / Balti Programme / 18.6 / Anurodh Sangeet / 15.2 / Bodo Folk Songs / 30.0
Nagamese News / 16.8 / Rural Programme / 16.9 / Rozgar Samachar / 10.1 / Bodo Modern Songs / 29.3
Itanagar / Gulbarga / Suratgarh / Najibabad
Jugnu (Old Hindi Film Songs) / 40.3 / Chitrageethe (Film Songs) / 55.8 / Yuva Vani / 17.5 / Hello Najibabad / 49.9
Hindi News / 38.6 / News in Kannada / 43.3 / Ek Hi Shirsak Se / 16.7 / Sada Bahar / 42.3
English News / 22.8 / Pradesha Samachara / 23.3 / Film Songs / 15.7 / Yuva Vani / 30.0
Geetmaala / 18.3 / Vandana / 22.7 / Fauji Bhaiyon Ke Liye / 15.5 / Chitrapat Sangeet / 29.1
Dialect News Bulletin / 15.7 / Churmuri Chuda / 22.0 / Mitti Ki Khushboo / 15.3 / Sainiko Ke Liye / 27.8

TOP CLIENTS FOR THE QUARTER (OCTOBER– DECEMBER 2006)

  • Godrej Consumer – Godrej Powder Hair Dye
Products
  • P & G Home Products – Pepsodent Toothpaste
  • Bharati Airtel Ltd. – Airtel Song Catcher
  • Vicco Laboratories – Vicco Products
  • Indian Oil Corporation – Extra Power / Extra
    Ltd. Mile, Servo etc.
/
  • Motor Industries Co. Ltd. – Mico Bosch Diesel Filter
  • Nirma Ltd. – Nirma Products
  • National Nippo – Nippo Batteries
Batteries
  • Zandu Pharmaceuticals – Zandu Balm
Works Ltd.
  • Larsen & Tubro Ltd. – L & T Motor Starter

TOP AGENCIES FOR THE QUARTER (OCTOBER – DECEMBER2006)

  • Results India Comm. – Hutch, Airtel, Pears, Ponds, Brooke Bond Taaza, ICICI Bank International NRI Services
  • Madison Comm. – Pantene, Godrej Powder Hair Dye, Zee Raat Bhar Serial, Zee Marathi Vahini Saheb, Zee Sa Re Gs MaPa
  • Publicity Parlour – Nirma Products
  • Mudra Comm. Ltd. – Reliance Long Term Equity
  • UTA Advtg. Agency – Vicco Products
/
  • Indian Oil Corp. Ltd. – Extra Power / Extra Mile
  • Nova Advtg. P. Ltd. – Zandu Balm
  • Current Advtg. P. Ltd. – Road Safety
  • Pratisaad Comm. P. Ltd.– John Deere Tractors
  • Adbur Pvt. Ltd. – Dabur Lal Dant Manjan, Babool Tooth Paste, Dabur Hajmola Ramayan, Dabur Hajmola Mauj Masti Ke Sang, Dabur Janam Ghutti

FRESH ARRIVALS FOR THE QUARTER (OCTOBER – DECEMBER2006)

  • Pantene – Nazar Sisters
  • Zee Serial – Raat Bhor Bristi
  • Zee Serial – Vahini Saheb
  • Airtel – Bundle Handset Promotion
  • Hutch – Half Rate
  • Reliance – Long Term Equity Fund
/
  • Airtel – Song Catcher
  • TeaCity – Super Cup Tea
  • ICICI Bank International – NRI Services
  • Fair & Lovely – Menz Active
  • Endura Mass
  • Durgesh Nandini - Serial

The mega event of the cricket is going to be there in March 2007& April 2007 where India is participating with all its might and vigour. Millions of cricket lovers will remain glued to their radio sets for long time to know the ball – to – ball descriptions of the proceeding of the match. All India radio has made elaborate arrangements to provide this feast of entertainment to its listeners.

Feathers in the cap

  1. Daily sponsored programme “Godrej Powder Hair Dye Top Ki Baat”brought through the agency M/s. Madison Communications Ltd. has completed two years of its broadcast in January this year. As per the client rare feat of running a single sponsored programme for so long has found place in the Limca Book of Records. Now the client is trying to nominate this event in the Guinness Book of World Records.
  1. Chitralok is a very popular programme of new film songs that also includes trailors of new releases. CSU markets these programmes. Around 17.88 Crores of listeners listen to this programme everyday according to ARU report. M/s. D.S. Mittle & Sons – an advertising agency of great repute – has been giving us trailors of latest film releases and TV Serials. For one of their trailor a special credit goes undisputedly. Trailor of Film ‘Vivah’ went on AIR for 59 runs till December end. However, it was continued for more days because reasons for the success of this film were searched in this trailor.

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