PRESS RELEASE

For Immediate Release

Contact:Gary KohrtTelephone: (508) 543-8600

VP of Marketing and Product MarketingFax: (508) 543-1503

ICONICS, Inc.E-mail:

Web:

ICONICS AnnouncesGENESIS64™version 10.7

High Performance, Mission Critical HMI for Process Automation

Frankfurt, Germany – ACHEMA 2012 – June 18-22, 2012 –ICONICS, a Microsoft Gold Certified Partner of the Year and provider of Web-enabled, industrial visualization software for Windows operating systems, announced the release of GENESIS64™ V10.7. The GENESIS64 Automation Suite is designed from the ground up to take advantage of 64-bit multi-processing, multi-threading and 3D graphic hardware acceleration.

GENESIS64 is anadvanced HMI/SCADA product suite thatprovides a platform thatintegrates PLCs, DCSs, loop controllers, equipment controllers and business datainto a high performance, real-time,distributedautomation platform. The product is used in many plant-related applications such as chemical processing, batch chemicals and water/wastewater as well as remote applications such as upstream and downstream oil and gas or remote lift stations. GENESIS64 includes an extensive suite of time saving wizards, dynamic symbols and HMI tools that reduce engineering and integration time.

Version 10.7 extends the product with the following powerful capabilities:

  • Advanced Multi-Touch Screen Technology – ICONICS was the first to introduce multi-touch support in 2009 for SCADA and real-time manufacturing applications.
    Available with V10.7, new safe touch zones, pivot controls,multi-finger support and other multi-touch gestures extend the natural user interface in ways similar to that of smart phones and tablets.
  • AssetWorX™ – AnIntelligent Asset Technology – Users can now define all data as properties and intelligence of Assets. Assets can be defined in accordance with ANSI/ISA-95Enterprise-Control System Integration asset models and can be defined in a hierarchy to any level of detail or summarization. AssetWorX significantly decreases the engineering time needed to implement a system and the intuitive Asset Navigator provides simple and rapid navigation to items of interest, for even the largest ofindustrial process applications.
  • FDDWorX™ – A Fault Detection and Diagnostics Solution with advanced algorithms that analyzes, detects and predicts equipment and efficiency faults. When faults do occur, the system provides a list of probable causes with current estimated probabilities.
  • PortalWorX SL™ – A simple-to-configure dashboard technology that delivers the world’s leading visualization to any Web browser. Based on Microsoft Silverlight, PortalWorX provides customizable layouts, KPIs, charting, Excel grids, alarming, reports and many other dashboard Web parts.

“The ICONICS GENESIS64 HMI/SCADA Suite is an excellent example of a solution that conforms to the Microsoft ChemRA (Chemical Reference Architecture),” states Sam Youness, Microsoft WW industry technology strategist for process manufacturing. “ICONICS has utilized the technology described in the primary pillars of the architecture to deliver broad integration, scalability and great visualization.”

GENESIS64 is “Compatible with Windows 7” andprovides a game changing OPC-UA, IEC, HMI/SCADA visualization solution. GENESIS64 takes advantage of WPF, XAML, 3D hardware acceleration, Windows Presentation Foundation, Multi-touch, Silverlight and more, resulting in an increase in productivity and ease of use.

ICONICS Background Information

ICONICS, a Microsoft award winning, Gold Certified Partner of the Year, provides solutions to improveproductivity reduce integration time and operating costs and optimize asset utilization with visualization and automation software. Founded in 1986, ICONICS has 250,000 installations in over 60 countries worldwide. ICONICS meets the demanding application challenges of the automotive, building automation, food and beverage, government infrastructure, manufacturing, petrochemical, pharmaceutical, renewable energy, utilities and water/wastewater industries. As a managed Microsoft ISV Partner, ICONICS designs its solutions to leverage Microsoft technologies, including multiple Windows platforms (including Windows 7 and Windows Server 2008), Microsoft .NET, Silverlight, SQL and SharePoint Portal Server. ICONICS is the honored recipient of multiple Microsoft awards and achievements.

© 2012 ICONICS, Inc. All rights reserved. GENESIS64, GENESIS32, Pocket GENESIS, BizViz and their respective modules, OPC-To-The-Core, and Visualize Your Enterprise are trademarks of ICONICS Inc. Other product and company names mentioned herein may be trademarks of their respective owners.