Marketing

Marketing Management / Principles of Business / Project Management 1 / Project Management 2 – Global
Project Management 2 - Tech
Marketing / Marketing Management / Entrepreneurship 1 / Entrepreneurship 2
Strategic Marketing / CTE Advanced Studies

Career Opportunities with Marketing:

Some careers include:

Entrepreneurs, Small Business Owners,

Presidents, Chief Executive Officers,

Customer Service Representatives,

Sales Executives, Brokers,

Agents, Merchandise Buyers,

Operations Managers,

Sales Associates, Department Managers,

Advertising Managers,

Public Relations Mangers,

Marketing Service Managers,

Planning Analysts, Database Analysts and

Research Associates

Job Information

Public Relations Managers create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.

-Median Salary is $57,550 or $27.67 per hour

- Education includes Bachelor’s degree

-Universities with Public Relations degree: Appalachian University, Campbell University, East Carolina University, Meredith College, NC State University, NC A&T University, Pfeiffer University, UNC at Chapel Hill, Charlotte, Pembroke, Wilmington, Wake Forest University and Wingate University.

Advertising Managers plan programs to generate interest in a product or service. They work with are directors, sales agents, and financial staff members. Some time they work for advertising agencies.

-Median Salary is $108,260 or $52.05 per hour

-Education includes Bachelor’s degree in Marketing

-Universities with Marketing degree: Appalachian University, Campbell University, Chowan University, Duke University, East Carolina University, Elon University, NC Central University, NC State University, Peace College, UNC at Asheville, Chapel Hill, Charlotte, Greensboro, Pembroke, Wilmington and Wake Forest University.

MM51 Marketing

This course develops basic knowledge, skills and attitudes that prepare students to enter the field of sales and marketing. Emphasis is on the foundations of business, management and entrepreneurship, economics, professional development, communication, and interpersonal skills. Topics include distribution, financing, selling, risk management, pricing, promotion, and distribution.

Credit: 1Type: StandardGrade: 10-12

MA52 Marketing Management***

This course is designed to continue the foundations covered in Marketing or Fashion Merchandising. Topics of study include recruiting, hiring, training and evaluating employees, information management, purchasing, pricing, ethics, sales management, and financing.

Pre-requisite: Marketing

Credit: 1Type: StandardGrade: 10-12

CS11 Project Management 1

This course introduces students to the principles, concepts, and software applications used in the management of projects. Through project-based learning, students will understand how to use the framework of initiating, planning, executing, monitoring and controlling, and closing a project in authentic situations. Art, English, and mathematics are reinforced. Work-based learning strategies appropriate for this course include cooperative education, entrepreneurship, internship, mentorship, school-based enterprise, service learning, and job shadowing.

Credit: 1Type: StandardGrade: 10-12

CS12 Project Management 2 – Global***

This course focuses on the impact of cultural differences and exchange rate fluctuations on business practices and the marketing mix in global markets through the use of projects. Students will understand factors that affect manufacturing and research location selection, the impact of local government policies and procedures on market decision-making, and the use of strategic alliances to acquire additional necessary experience. Finally, students will learn to identify and manage risk in global market development. Art, English, and mathematics are reinforced. Work-based learning strategies appropriate for this course include cooperative education, entrepreneurship, internship, mentorship, school-based enterprise, service-learning, and job shadowing.

Credit: 1Type: StandardGrade: 11-12

CS13 Project Management 2 – Technology***

This course focuses on the use of information technology to increase the effectiveness and efficiency of project management and integrated enterprise. Students will learn operational strategies for managing advanced technology and innovation as well as how to map the high technology operations environment to business setting. Art, English, and mathematics are reinforced. Work-based learning strategies appropriate for this course include apprenticeship, cooperative education, entrepreneurship, internship, mentorship, school-based enterprise, service learning, and job shadowing.

Credit: 1Type: StandardGrade: 11-12

ME11 Entrepreneurship 1***

This course introduces students to the rewards and risks of owning or operating a business enterprise. Emphasis is on the mastery of skills needed to plan, organize, manage, and finance a small business.

Credit: 1Type: StandardGrade: 10-12

ME12 Entrepreneurship 2

This course provides an opportunity for students to acquire in-depth understanding of business regulations, risks, management, and marketing. Students will develop a small business management handbook. English and social studies are reinforced. Work-based learning strategies appropriate include cooperative education, internship, entrepreneurship, mentorship, school-based enterprise, service learning, and job shadowing.

Credit: 1Type: StandardGrade: 11-12

MU92 Strategic Marketing***

This course will challenge students to a fast-paced course through combining the concepts taught in Marketing and Marketing Management courses. This course curriculum, activities, and resources are written at the freshman college level. This course focuses on the impact of marketing on society, procedures used in buying behavior, procedures to manage marketing information, procedures to develop and manage products, pricing procedures, promotion, marketing channels, supply chain management, retail operations, and global marketing.

Credit: 1Type: StandardGrade: 11-12

MU92 Honors Strategic Marketing***

This course challenges students by combining the content taught in Marketing and Marketing Management. The curriculum, activities, and resources utilized in this course are written at the freshman college level. Topics include economics, marketing research, decision making, domestic and international markets, human resource development, ethics, and financial analysis. This honors course extends the Standard Course of Study to a higher, more extensive level. Students will complete extensive written assignments including a comprehensive performance product with an oral presentation requirement.

Credit: 1Type: HonorsGrade: 11-12

____ CTE Marketing Advanced Studies

This course requires students to work under the guidance of a teacher with expertise in the content of the completer course in collaboration with community members, business representatives, and other school-based personnel. The four parts of the course include writing a research paper, producing a product, developing a portfolio, and delivering a presentation.

Pre-requisite: Two CTE credits in one Career Cluster - One must be a completer course.

Credit: 1Type: StandardGrade: 12