Chartered Institute of Marketing Ghan 2001

The CIMG requires your input in the selection of award winners. It is your nominations, which will guide members of the Awards Selection Committeeand Marketing Research Institutions when they evaluate winners for the year 2016 Marketing Performance Awards.

Kindly look at the nominations form attached. It is broadly divided into 37award categories.

Also attached for your guidance are the criteria for selecting Award winners.

Please indicate in the spaces provided, your nominations for the best winner in each category. Up to three nominations are acceptable.

After nominations have been collected, they would be assessed first by the Awards Selection Committee and the Marketing Research Institutions.

Finally, the task of the Awards Selection Committeeand the Marketing Research Institutions will be to investigate vigorously the credentials of all nominations and to provide a shortlist for the Governing Council of the CIMG who would decide on the winners.

ANNUAL

MARKETING PERFORMANCE

AWARDS 2016AWARDS

DEADLINE

JUNE 23, 2017NOMINATION FORMS

AWARD CATEGORIES

1.MARKETING MAN OF THE YEAR

(1) …………………………………………………..

(2) ………………………………………………….

(3) ………………………………………………….

2.MARKETING WOMAN OF THE YEAR

(1) ………………………………………………….

(2) ………………………………………………….

(3) ………………………………………………….

3.MARKETING PRACTITIONER OF THE YEAR

(1) ………………………………………………….

(2) ………………………………………………….

(3) ………………………………………………….

4. MARKETING STUDENT OF THE YEAR

(1) …………………………………………………...

(2) ……………………………………………………

(3) ……………………………………………………

5.MARKETING-ORIENTED ORGANIZATION OF THE YEAR

(1) ……………………………………………………

(2) ……………………………………………………

(3) ……………………………………………………

6. PRODUCT OF THE YEAR

(1) …………………………………………………..

(2) …………………………………………………..

(3) …………………………………………………...

7.AGRO-BASED COMPANY OF THE YEAR

(1) ……………………………………………………

(2) ……………………………………………………

(3) ……………………………………………………

8.MANUFACTURING COMPANY OF THE YEAR

(1) ……………………………………………………

(2) …………………………………………………….

(3) …………………………………………………….

9. EMERGING BRAND OF THE YEAR

(1) ……………………………………………………..

(2) ……………………………………………………..

(3) ……………………………………………………..

10. NON-PROFIT MAKING ORGANISATION OF THE YEAR

(1) ……………………………………………………..

(2) ……………………………………………………..

(3) ……………………………………………………..

11.BANK OF THE YEAR

(1) …………………………………………………….

(2) …………………………………………………….

(3) …………………………………………………….

12.FINANCE HOUSE OF THE YEAR

(1) …………………………………………………….

(2) …………………………………………………….

(3) …………………………………………………….

13.SAVINGS & LOANS COMPANY OF THE YEAR

(1) …………………………………………………….

(2) …………………………………………………….

(3) …………………………………………………….

14.MICRO- FINANCE COMPANY OF THE YEAR

(1) …………………………………………………….

(2) …………………………………………………….

(3) …………………………………………………….

15.RURAL BANK OF THE YEAR

(1) …………………………………………………….

(2) …………………………………………………….

(3) …………………………………………………….

16.ISP’S COMPANY OF THE YEAR

(1) …………………………………………………….

(2) …………………………………………………….

(3) …………………………………………………….

17. TELECOMMUNICATION COMMUNICATION OF THE YEAR

(1)……………………………………………......

(2)…………………………………………………….

(3)………………………………………………......

18.INSURANCE COMPANY OF THE YEAR(GENERAL)

(1) …………………………………………………….

(2) …………………………………………………….

(3) …………………………………………………….

19.INSURANCE COMPANY OF THE YEAR (LIFE)

(1) …………………………………………………….

(2) …………………………………………………….

(3) …………………………………………………….

20.AIRLINE (INTERNATIONAL) OF THE YEAR

(1) ……………………………………………………..

(2) ……………………………………………………...

(3) ……………………………………………………...

21.AIRLINE (DOMESTIC) OF THE YEAR

(1) ……………………………………………………..

(2) ……………………………………………………...

(3) ……………………………………………………...

22.HOSPITALITY FACILITY (HOTELS) OF THE YEAR

(1) ……………………………………………………..

(2) ……………………………………………………..

(3) ……………………………………………………..

23.HOSPITALITY FACILITY (ALLIED AND SURPORT SERVICES) OF THE YEAR

(1) ……………………………………………………..

(2) ……………………………………………………..

(3) ……………………………………………………..

24.OUTDOOR ADVERT OF THE YEAR

(1) ……………………………………………………..

(2) ……………………………………………………..

(3) ……………………………………………………...

25.PRINT ADVERT OF THE YEAR

(1) ……………………………………………………..

(2) ……………………………………………………..

(3) ……………………………………………………..

26.TV ADVERT OF THE YEAR

(1) ……………………………………………………..

(2) ……………………………………………………...

(3) ……………………………………………………...

27.RADIO ADVERT OF THE YEAR

(1) ……………………………………………………...

(2) ………………………………………………………

(3) ………………………………………………………

28.RADIO PROGRAMME OF THE YEAR

(1) ……………………………………………………….

(2) ……………………………………………………….

(3) ……………………………………………………….

29.TV PROGRAMME OF THE YEAR

(1) ……………………………………………………….

(2) ……………………………………………………….

(3) ……………………………………………………….

30.MEDIA ORGANISATION OF THE YEAR

(1) ……………………………………………………….

(2) ……………………………………………………….

(3) ……………………………………………………….

31.BRAND ACTIVATION PROGRAMME OF THE YEAR

(1) ………………………………………………………..

(2) ………………………………………………………..

(3) ………………………………………………………..

32.INDIGENOUS CATERING FACILITY OF THE YEAR

(1)……………………………………………………….

(2)……………………………………………………….

(3)……………………………………………………….

33.RETAIL OUTLET OF THE YEAR

(1)……………………………………………………….

(2)……………………………………………………….

(3)……………………………………………………….

34.PETROLEUM COMPANY OF THE YEAR

(1)……………………………………………………….

(2)……………………………………………………….

(3)……………………………………………………….

35.MOTOR FIRM OF THE YEAR

(1)……………………………………………………….

(2)……………………………………………………….

(3)……………………………………………………….

36.E-COMMERCE ORGANISATION OF THE YEAR

(1)…………………………………………………….

(2)……………………………………………………..

(3)……………………………………………………...

37. EMERGING DIGITAL MEDIA ORGANISATION OF THE YEAR

(1)…………………………………………………….

(2)……………………………………………………..

(3)……………………………………………………...

YOUR DETAILS

NAME :OCCUPATION:

ADDRESS :

TELEPHONE : FAX : E-MAIL :

Please complete this form and return to The Chairman, Awards planning/Selection Committee, Chartered Institute of Marketing, Ghana, P. O. Box GP 18235, Accra. Tel: 0302-241156/241160

Fax: 0302-241160 Email: Website:

FOR YOUR GUIDANCE:

CRITERIA FOR SELECTING AWARD WINNERS

MARKETING INNOVATION

TECHNOLOGICAL INNOVATION

LEVEL OF SOPHISTICATION

GEOGRAPHICAL COVERAGE

OUTSTANDING CONTRIBUTIONS TO NATIONAL DEVELOPMENT

PUBLIC IMAGE

MARKET PLACE SUCCESS

MARKETING METRICS

SOCIETAL IMPACT

ECOLOGICAL/ETHICAL ISSUES

CUSTOMER SERVICE SCHEMES

CORPORATE REPUTATION

CORPORATE SOCIAL RESPONSIBILITY

SEGMENTATION,TARGETING AND PRODUCT POSTIONING(STP)

ADDENDUM

CATEGORY ONE (1)

AWARDS TO BE CONSIDERED

I)Marketing Man of the Year

II)Marketing Woman of the Year

III)Marketing Practitioner of the Year

IV)Marketing Student of the Year

CRITERIA

i) Outstanding contributions to society and its impact on strategies

1-5 (maximum)

ii) Unique achievement in area of operation 1-5 (maximum)

iii) Marketing innovation, strategies and marketing

orientation as observed from operations1-5 (maximum)

iv) Marketing budget in relation to turnover and

financial indicators of company the nominee leads

(Please indicate specific marketing activities such as

research and analysis, managing brands, measuring

marketing effectiveness and managing marketing

people that you undertook in 2006 if possible show

evidence)1-5 (maximum)

v)Any publications to his/her credit1-5 (maximum)

vi) Perception of the role of marketing and branding

in organizations 1-5 (maximum)

For the Marketing Student, the criteria to be used are the academic performance at the students of CIM (UK) exams.

CATEGORY TWO (2)

AWARDS TO BE CONSIDERED

1.BANK OF THE YEAR

2.RURAL BANK OF THE YEAR

3.NON-BANK OF THE YEAR

4.INSURANCE COMPANY OF THE YEAR (GENERAL)

5.INSURANCE COMPANY OF THE YEAR (LIFE)

6.MOTOR FIRM COMPANY OF THE YEAR

7.PETROLEUM COMPANY OF THE YEAR

8.RETAIL OUTLET OF THE YEAR

9.TELECOM COMPANY THE YEAR

10.ISP’s OF THE YEAR

CRITERIA

A)BANK / RURAL BANK /FINANCE HOUSE/SAVINGS & LOANS /MICRO- FINANCE

1.Customer Service

2.Technological and Marketing Innovation

(the marketing innovation should cut across areas such as research and analysis, developing marketing strategy and plans, developing and managing brands, implementing marketing programmes, measuring marketing effectiveness and managing marketing people)

3.Geographical Coverage

4.Public Image

5.Profit Level

6.Contribution to National Development

7.Market Share

B)INSURANCE COMPANY OF THE YEAR (GENERAL / LIFE)

1.Customer Service

2.Profit Level

3.Marketing Innovation and Technological Innovation (the marketing innovation should cut across areas such as research and analysis, developing marketing strategy and plans, developing and managing brands, implementing marketing programmes, measuring marketing effectiveness and managing marketing people)

4.Societal Impact

5.Geographical Coverage

6.Market Share

C)MOTOR FIRM OF THE YEAR

1.Customer Service

2.After Sales Service

3.Technological and Marketing Innovation

4.Market Share

5.Societal Impact

D)PETROLEUM COMPANY OF THE YEAR

1.Geographical Coverage

2.Societal Impact

3.Customer Service

4.Market Share

5.Profit Level

6.Marketing & Technological Innovation (the marketing innovation should cut across areas such as research and analysis, developing marketing strategy and plans, developing and managing brands, implementing marketing programmes, measuring marketing effectiveness and managing marketing people)

E)RETAIL OUTLET OF THE YEAR

1.Customer Service

2.Geographical Coverage

3Societal Impact

4Market Share

5Profit Level

F)ISP’S / TELECOMMUNICATION COMPANY OF THE YEAR

1.Technological and Marketing Innovation (the marketing innovation should cut across areas such as research and analysis, developing marketing strategy and plans, developing and managing brands, implementing marketing programmes, measuring marketing effectiveness and managing marketing people)

2.Levels of sophistication

3.Customer Care Schemes

4.Market Share

5.Profit Level

CATEGORY THREE (3)

AWARDS TO BE CONSIDERED

1)PRODUCT OF THE YEAR

2)AIRLINE OF THE YEAR (INTERNATIONAL)

3)AIRLINE OF THE YEAR (DOMESTIC)

4)HOSPITALITY FACILITY OF THE YEAR (HOTELS)

5)HOSPITALITY FACILITY OF THE YEAR, (ALLIED & SUPPORT SERVICES)

6)INDIGENOUS CATERING FAC. OF THE YEAR

CRITERIA

PRODUCT OF THE YEAR

1.Product performance (sales growth, market coverage etc)

1-5 (maximum)

2.Product Feature,,

3.Product Design,,

4.Product Innovation and new product development ,,

5.Marketing Innovation,,

6.Societal Impact,,

AIRLINE (INTERNATIONAL AND DOMESTIC) OF THE YEAR

1.Sales growth and Market Coverage1-5 (maximum)

2.Innovation in Marketing Strategy & Technology (the

marketing innovation should cut across areas such as

research and analysis, developing marketing strategy and

plans, developing and managing brands, implementing

marketing programmes, measuring marketing

effectiveness and managing marketing people) ,,

3.Customer Care Schemes,,

4.Public Image,,

5.Societal Impact,,

HOSPITALITY FACILITY (HOTELS AND ALLIED & SUPPORT SERVICES) OF THE YEAR

1.Nature of service(s) provided1-5 (maximum)

2.Reliability of the service being provided or delivered ,,

3.Customer care schemes,,

4.Distinctive competencies,,

5.Innovation in marketing strategies & technology (the

marketing innovation should cut across areas such as

research and analysis, developing marketing strategy and

plans, developing and managing brands, implementing

marketing programmes, measuring marketing

effectiveness and managing marketing people),,

6.Market Share & Profit Level,,

INDIGENOUS CATERING FACILITY OF THE YEAR

1.Cleanliness of environment1-5 (maximum)

2.Customer care – courteous, timeliness, quality of food served ,,

3.Public image,,

4.Enhanced services provided,,

5.Market Share & Profit,,

CATEGORY FOUR (4)

AWARDS TO BE CONSIDERED

1) PRINT MEDIA AD. OF THE YEAR

2) OUTDOOR AD. OF THE YEAR

3) EMERGING BRAND OF THE YEAR

4) BRAND ACTIVATION PROG. OF THE YEAR

CRITERIA

PRINT MEDIA/OUTDOOR ADVERT OF THE YEAR

RANGE

a)Ability of the advert to convey the message1-10 (maximum)

b)Ability of the advert to create desires for the product/service

1- 8 (maximum)

c)Ability of the advert to reach the target audience1- 7 (maximum)

d)Innovativeness of the advert1- 5 (maximum)

e)Ability of the advert to support the brand1- 5 (maximum)

f)Ethically and morally right1- 5 (maximum)

g)Execution and production of advert1- 5 (maximum)

EMERGING BRAND OF THE YEAR

1.Innovation & excellent design1-5 (maximum)

2.Customer insight“

3.Clear & differentiated brand values“

4.Superior value“

5.Effective use of marketing resources“

6.Societal Impact

BRAND ACTIVATION PROGRAMME OF THE YEAR

1.Brands key vision1-5 (maximum)

2.Essence,,

3.Activation platform,,

4.Task,,

5.Core of your target marketing ,,

6.Business objective,,

7.Measurable marketing objective (What change in behaviour),,

8.Measurable communication objects,,

9.Customer insights,,

CATEGORY FIVE (5)

EAWARDS TO BE CONSIDERED

1.TV ADVERT OF THE YEAR

2.RADIO ADVERT OF THE YEAR

3.RADIO PROGRAMME OF THE YEAR

4.TV PROGRAMME OF THE YEAR

CRITERIA (FOR 1-2) (TV AND RADIO ADVERT)

a) Ability of the advert to convey the message 1-10 (maximum)

b) Ability of the advert to create desire for the product/service 1-8 (maximum)

c) Ability of the advert to reach the target audience 1-7 (maximum)

d) Innovativeness of the advert to support the brand 1-5 (maximum)

e) Ability of the advert to support the brand 1-5 (maximum)

f) Ethically and morally right 1-5 (maximum)

g) Execution and production of advert 1-5 (maximum)

CRITERIA (FOR 3-4) (TV AND RADIO PROGRAMME)

a)Social impact1- 6 (maximum)

b)Informative1- 8 (maximum)

c)Educative1- 8 (maximum)

d)Ability to convey divergent views and appeal to a defined

audience1- 3 (maximum)

e)Creativity and Innovation1-10 (maximum)

CATEGORY SIX (6)

AWARDS TO BE CONSIDERED

1)MANUFACTURING COMPANY OF THE YEAR

2)AGRO-BASED COMPANY OF THE YEAR

3)MARKETING ORIENTED COMPANY OF THE YEAR

4)NON-PROFIT ORGANISATION OF THE YEAR

5)MEDIA ORGANISATION OF THE YEAR

6)E-COMMERCE ORGANISATION OF THE YEAR

7)EMERGING DIGITAL MEDIA ORGANISATION OF THE YEAR

CRITERIA (1-7)

a)Customer Orientation

b)Generic business definition

c)Workforce/Managerial attitudes

d)Planning procedures – particularly as they relate to marketing planning

e)Market Share

f)profit/Sales growth

g)Intelligence & information fostering activities & decisions

h)Customer service schemes