Please Respond to the Following Case Study

Com. 370-03 – Intro To Public Relations...Final Exam Part 2…Fall 2017– Page 1 of 3

(Total worth 60 points email answers to )

Name Date

[For all of the following, use what you have learned over the semester – communication models, book(s) contents and lecture material. Do not try to wing it. Put your public relations’ cap on and respond as if you are the Number One, Number 2 person.]

1.The Fairfield, Iowa Board of Education has hired a new schools superintendent Dr. James Drew. He comes to Fairfield from Schickshinnyville, Wyoming where he was considered among the top in his profession – consistently achieving across-the-board student improvement. Dr. Drew joined the district on Oct.1, 2017. This past week, he announced he is recommending to the Fairfield School Board it approve five of his former cabinet members from Schickshinnyville so they may become members of his new cabinet. That recommendation has drawn major media and public criticism. The School Board is looking for guidance/counsel from you, the District’s strategic counselor and the Number One Number Two person.

Using the format from The Public Relations Practitioner’s Playbook for (all) StrategicCommunicatorsplease submit a “The Three-Minute Drill” to Board of Education president Nancy Perris. [This is worth 20 points]

2. I am giving you the goal. You are to give me TWO objectives, ONE strategy and ONE tactic for each objective. [6 points]

GOAL = YOU (your name) will graduate from The College of New Jersey by May 2018 (or maybe 2019).

1.0 OBJECTIVE =

1.1 STRATEGY =

1.1.1 TACTIC =

2.0 OBJECTIVE =

2.1 STRATEGY =

2.1.1 TACTIC =

3.Eligible voter turnout (in the United States) for the 2014 “off-year” elections was 36 percent – the lowest since 1942. Your job is to recommend a GOST for increasing voter turnout in future elections. [10 points]

OBJECTIVE (one) =

STRATEGIES (one) =

TACTICS (3 tactics) =

4. A basic rule of Crisis Communication: [4 points]

Com. 370-03 – Intro To Public Relations...Final Exam Part 2…Fall 2017– Page 1 of 3

(Total worth 60 points email answers to )

Tell it f _ _ _ t

Tell it f _ _ t

Tell it a _ l

Tell it y ______

Com. 370-03 – Intro To Public Relations...Final Exam Part 2…Fall 2017– Page 1 of 3

(Total worth 60 points email answers to )

5. What is the difference between laws and ethics?[2 point]

a) law =

b) ethic =

6. What TWO words must you NEVER say during an interview with a reporter? [2 points]

7. What is your best definition of a material event? [2 points]

8.Morals are to ethics as attitudes are to opinions. That said:

What is the difference between a moral and an ethic?[2points]

Com. 370-03 – Intro To Public Relations...Final Exam Part 2…Fall 2017– Page 1 of 3

(Total worth 60 points email answers to )

Moral =

Ethic =