Lark Hill Road

Lark Hill Road

Preston

Lancashire

PR1 4HD

Tel: 01772 460181

Fax: 01772 204671

Email:

Web: www.cardinalnewman.ac.uk

Dear Applicant

We are delighted that you are considering completing an application for the post of Marketing Coordinator.

Cardinal Newman is a wonderful place to start (or to continue) your career and we welcome applications from suitably qualified and experienced persons. We are a distinctive Catholic Sixth Form College, which welcomes colleagues and students of all faiths, and which has a real feeling of community and it is a happy, thriving and highly successful College.

At Cardinal Newman College we are committed to the development of the whole person and we value each student as an individual with a unique mix of skills and talents. Our students achieve outstanding results placing the College at the top of the performance tables out of over 400 Colleges nationally for the last four years. We were awarded Beacon Status in 2010 and the College enjoyed an ‘outstanding’ Inspection in May 2009. However, we are as proud of our students’ social, cultural and spiritual achievements as we are of their outstanding exam results.

We have a fabulous team of colleagues who give up an extraordinary amount of time to support their students and their fellow members of staff. The dedication and attention to quality they exhibit is what makes our College so successful.

If you meet the criteria of the post advertised and feel that you would enjoy working here, we hope you will make an application to join us. Completed application forms should be returned to the Human Resources Department (via email or post) by midnight on 9th September 2015. Interviews will take place on 18th September 2015. We ask that you accept, in the interests of economy, that if you have not heard from us by the interview date that you will not have been selected for interview on this occasion.

Should you have any questions which are not covered in the enclosed information please do not hesitate to contact the Human Resources Department.

Yours faithfully

Nick Burnham

Principal

Mission Statement

As a Catholic Sixth Form College we strive to be a centre of educational excellence for the community built on faith, respect and trust. We celebrate diversity amongst all out students and staff and seek to nurture the gifts of each individual through high quality teaching and learning and dedicated pastoral care.

Values Statement

Cardinal Newman College is a community which aims to live out the gospel values of service and love. This means that:

·  The individual student is central to all our endeavours

·  The College values each individual as a unique person irrespective of gender, race, belief or ability and regards each person, made in the image and likeness of God, as worthy of the utmost respect

·  The College strives to develop each person intellectually, socially and spiritually through an inclusive programme of study and enrichment

·  The College values the spiritual journey of each individual and will offer opportunities for each to engage appropriately in their spiritual search

·  The College is committed to creating a culture that is open and welcoming, free from fear and from violence of any kind, in which all individuals feel safe, happy and secure

·  The College provides learning environments that are stimulating, enjoyable and challenging to students, fostering their creativity, imagination and search for truth

·  The College encourages individuals to contribute positively to the world in which they live, to challenge injustice and to seek out more co-operative, just and peaceful forms of human existence.

Schools’ Liaison and Marketing Department

The Schools’ Liaison and Marketing team is made of three members of staff, the Schools’ Liaison and Marketing Manager, Senior Schools’ Liaison and Marketing Officer and Schools’ Liaison and Marketing Assistant, with the Principal overseeing the work of the department. The role is very varied, working in a small yet dynamic and busy department, with responsibilities for all Marketing, Schools’ Liaison and some Admissions activities.

In terms of Marketing we are responsible for working with both in house and external agencies in creating and producing all of the College’s marketing materials, we are also responsible for the college website, social media pages and all online marketing which are constantly monitored and updated. We are also responsible for the creation and placement of all of the college’s advertising, including Billboards, radio adverts and newspaper/other advertisements, as well as organising and promoting the college open events. We also deal with all press liaisons and regularly write press releases which are disseminated to the local and sometimes national press outlets.

The Schools’ Liaison activities that we undertake comprise of attending events at around 30 local high schools, including Year 9, 10 and 11 Parents’ Evenings, Careers Fairs, Presenting at Year 11 assemblies, running PSE sessions, lunch time drop in sessions and organising and managing taster days for around 20 schools. We regularly liaise with the local schools to plan and organise these events and also host information days for schools contacts to keep them up to date. To support the team with these events there are five additional School Link Tutors.

We are also responsible for arranging and conducting the interviews for students who have applied to study at Cardinal Newman, as well as running sessions on how to fill in application forms and how to write a personal statement. We are also the first port of call for most prospective students and parents regarding admissions enquiries.

Job Description

Post Title: Marketing Coordinator

Responsible to: Marketing and Schools’ Liaison Manager

Purpose of post: To take responsibility for operational management of corporate communications with particular emphasis on graphic design, digital media, photography and film. To assure an effective publicity and promotions service to support the Marketing and Schools Liaison Manager

Job Summary The Marketing Schools’ Liaison department at Cardinal Newman College are looking to appoint a Marketing Coordinator to join their target driven and dynamic team. The Marketing Coordinator will build on the success of the College’s brand identity to further support college admissions for the sixth form and higher education provision. You will have good design skills, and be creative and confident in using Photoshop and/or InDesign. You will have experience in managing websites, including WordPress CMS.

Main Duties and Responsibilities

• Take responsibility for the college website and e-media.

• Take responsibility for raising brand awareness to prospective students and feeder high schools.

• Preparation and production of college publications e.g. prospectus and associated brochure, newsletters, annual reports, posters, adverts, mailshots to agreed standards.

• Assist in the production of college films to promote brand awareness

• Liaison with college staff in the production and updating of printed promotional materials and college website.

• Visual design and copywriting for publicity materials in conjunction with external agencies where appropriate.

• Production of in-house internal marketing and publicity e.g. display boards.

• Assist the team in the administration and delivery of liaison activities e.g. presentations in schools, careers fairs and other promotional activities.

• Assisting with first line enquiries on admissions and liaison matters e.g. providing cover for Admissions Team as required.

• Assisting the Marketing and School Liaison Manager in the development of marketing strategies for the college based on market research and other relevant data.

• Work alongside the Marketing and School Liaison Manager to devise and carrying out evaluation of promotional strategies and campaigns.

• Contribute to organisation of college events (Open events, Prize Nights etc.)

• Support in the development and promotion of the college’s alumni programme.

• Assist the team in raising brand awareness.

• Support and assist the team in the promotion of the Colleges Higher Education programme

• Support and assist the team with the promotion of the School Direct Programme

PERSON SPECIFICATION

MARKETING COORDINATOR

ATTRIBUTE / ESSENTIAL / DESIRABLE
1.  QUALIFICATIONS / ·  GCSE pass at grade C or above in Maths & English (or equivalent)
·  Degree (or equivalent) in Marketing
2. EXPERIENCE / ·  Strong knowledge of IT software (MS Office and Excel)
·  Experience of working in a Marketing Department
·  High level skills in Photoshop/InDesign
·  Previous experience working in an educational setting/and or careers
·  Experience with Dotmailer or equivalent
·  Experience of working within a fast moving and busy office environment / ·  Experience of partnership working with external agencies and in particular, press and public relations
3. KNOWLEDGE/SKILLS / ·  Excellent interpersonal skills
·  Keen attention to detail
·  Competent writing skills, including proof reading
·  Excellent organisation
·  Flexibility to work evenings/weekends at certain times of the year
·  Team player with self-motivation
·  Full clean driving licence and access to own vehicle at all times
·  Ability to adapt communication to different audiences
·  Ability to work to tight and changing deadlines
·  Understanding of market research and its value to an organisation
4.  PERSONAL SKILLS/ATTITUDES / ·  The ability to work flexibly as part of a team
·  Ability to work without supervision and at times with competing demands
·  Creative
·  Problem Solving
·  The ability to work in a methodical manner, comfortable in prioritising workload and meeting deadlines
·  Clear communication skills
·  Good customer skills with people at all levels within and outside a large organisation
·  Display a commitment to Equal Opportunities and to the Catholic Ethos of the College

SUMMARY OF MAIN TERMS AND CONDITIONS

SUPPORT STAFF

Salary / The post will be paid on the Sixth Form Colleges’ Support Staff Spine Points 29 to 33 of the support staff salary spine, currently £22,511 to £25,581 per annum
Payment of salary / Your salary will be paid by BACs transfer into your bank account on the last banking day of the month (except at Christmas when payment is made before the holiday)
Pension Scheme / You will automatically become a member of the Local Government Pension Scheme (unless you opt-out). Further details are available at www.lancs-pensions.org.uk
Working Hours / Full time/full year - 37 hours per week – which will necessarily include regular evening work during term time for which time off in lieu will be given
Holidays / Holiday entitlement is pro rata to 22 days annual leave plus 8 statutory and 4 concessionary days. After 5 years’ continuous services the annual leave entitlement increases to pro rata to 25 days annual leave.
DBS Clearance / This post requires Disclosure and Barring Service clearance as well as a range of other safer recruitment checks.

About Cardinal Newman College

Cardinal Newman College is a Catholic Sixth Form College in the centre of the City of Preston. The College’s core activity is the provision of courses and learning opportunities for full time 16 – 18 learners, with courses offered during 2014/15 at Level 3 (95% of students studying at AS, A2, and BTEC), Level 2 (3% studying BTEC and GCSE), and an Essential Skills course for 44 young people with specific learning needs. At the start of the present academic year (2014/15), the college had 2,983 full time 16-18 learners on roll. In addition to the 16-18 provision, (which accounts for about 99% at the College), the College offers a limited range of part time courses for approximately 122 adults within Skills for Life (ESOL).

Cardinal Newman College is the post-16 provider for the Newman Partnership, a working group consisting of the College and ten Catholic Partner High Schools. The location of these schools demonstrates the wide area from which the College draws a significant proportion of its full time 16–18 learners. Because of its distinctive ethos, its reputation, the levels of achievement, the support the College offers students and its provision of high quality courses, Cardinal Newman College is also an attractive option for learners who attend other high schools in Preston and the surrounding area. Year-on-year applications from these schools have increased significantly. A cultural and spiritual diversity has developed that has been of immense benefit to all of its learners, and to the local community.

An Outstanding College

The college has been at the top of the DFE League Tables for points per student for 3 years running and the last Ofsted Inspection in the summer of 2009 graded all areas as ‘outstanding’. It confirmed that there is a culture of high expectations and rigorous quality improvement in all areas. Standards, expectations and processes have continued to improve since then. Students achieve well above their (high) target grades and make a positive contribution to the College and its wider community. Student attendance and behaviour are exemplary, illustrating that the Catholic mission and ethos of the College is lived out at all levels.

Value added measured by ALPS places the college in the top 1% nationally and success rates are well above national benchmarks. Every year over three quarters of the college’s students’ progress to Higher Education with many going on to the most prestigious institutions and courses.

Students study in a purposeful and diverse environment with a strong focus on respect in which every learner genuinely does matter. The team of specialist RE teachers live out the college’s commitment to ‘valuing the spiritual journey of each individual and offering opportunities for each to engage appropriately in their spiritual search’.

Our Community

Links with the local and Catholic partner high schools are very strong. The Principal meets regularly with Headteachers and the Newman Partnership heads meet to discuss and share a wide range of curriculum, pastoral and strategic issues. Relationships with college trustees, and with the Diocese of Lancaster are maintained through the foundation governors.

The College has outstanding links with its local and wider community and learners and staff fully contribute to this. Students at the College are continually seeking to engage in volunteer work within the community. The most recent example of this is demonstrated in college plans to deliver the Community Sports Leadership Award at the St Augustine’s Centre. Other voluntary work is continued in the local community by the CAFOD Group, Essential Skills, Health and Social Care, the Medical Society and Chaplaincy. The curriculum departments also contribute widely to the links with local community groups, charities and local primary schools.