Kaldewei presents new“Meisterstücke” range
Modern production meets precise craftsmanship: free-standing Kaldewei baths featureseamless enamelled panelling for flawless perfection
Ahlen, April2014. –Introducing itslatest range of exclusive baths, Kaldewei presents “Meisterstücke” as a collection of masterpieces that embodystate-of-the-artmanufacturingandprecise craftsmanship in perfect symbiosis. Made of the familiar Kaldewei steel enamelthe collectionuncompromisingly continuesthe brand’s very essence. The uniquely formulated materialhas long since been synonymous with perfectly designed quality baths, shower trays and enamelled shower surfaces. Building on its success, the premium manufacturer has now extended its portfolio by a new generation ofmasterpieces with enamelled panelling.In a sophisticated technique its bath icons Conoduo, Asymmetric Duo and Centro Duo Ovalare crafted by hand into masterpieces finished to perfection with enamelled panelling. The resultis masterworks of modern bathroom culture: baths with enamelled panellingin a seamless finish for flawless perfection.
Kaldewei presents “Meisterstücke” as a new range in 2014.The new free-standing baths with enamelled panelling feature a seamless finishwitha linear expression of style.In a new approach to production using moderntechnology for deepdrawingthe steel,Kaldewei applies precise handcrafting for a smooth transition from panelling to bath as a guaranteeof outstanding quality.The Meisterstück Asymmetric Duo is an innovative highlight of this technique. With smooth and extensive enamelled panelling as if made in one piece it delivers a new interpretation of moderndesign that echoes in its clear lines and puristic styling. Its panelling at the same time uniquely underlines the linear interior of this stylish bath. The design is fittingly rounded out by a flush waste cover made of steel enamel.
Bath icons transform into masterpieces
The new ‘Meisterstück’ Collection from Kaldewei answers the desire for spacious bathroom architecture that provides for positioning of the bath anywhere in the room. Initially, three popular bath designs are offered in Alpine White ‘Meisterstück’ version: The Meisterstück Centro Duo Ovalis available in the two sizes170 x 75 cm and 180 x 80 cm. The Meisterstück Conoduo comes in the size 170 x 75 cm,whilethe Asymmetric Duobath icon inMeisterstück version measures 170 x 80 cm.As an exclusive and separate segment, thenew “Meisterstücke”take on special significance in the Kaldewei range and will in future be joined by other products made of Kaldewei steel enamel.
“Our new ‘Kaldewei Meisterstücke’ segment opens up a new chapter in our production of exclusive baths allowing us once more to underline our status as a pioneer and style icon,” saysKaldewei’s head of Marketing, Arndt Papenfuß, as he highlights the special significance of this exclusiverange. “Our ‘Meisterstücke’are geared to high-end housing such as premium penthouses, and to the operators and investors of five-star hotels.”
Optional comfort-enhancing features
All baths in the “Meisterstücke” range are provided with Kaldewei’s easy-care finish as a standard. The models are available with optional features to enhance the individual bathing experience including the new Sound Wave bath audio system with the bath acting as the sound box. Sound Wave allows users to enjoy ahot bath immersing quite literally in their favourite tunes.Other special features include the Kaldewei whirl system Vivo Vita forpure, all-round relaxation orthe Kaldeweielectronic controls Comfort Select. Kaldewei Meisterstücke therefore are masterpieces of bathing culture fusing maximum comfort with exquisite aesthetics –fully made obviously of Kaldewei steel enamel.
Interior Innovation Award “Best of Best 2014” for Meisterstück Centro Duo Oval
Ahead of its official launch, the Meisterstück Centro Duo Oval has been awarded the prestigious“Interior Innovation Award – Best of Best 2014”by the German Design Council. The awardrecognises the extraordinary innovative spirit and pioneering design of the new free-standing baths with panelling made of Kaldewei steel enamel.
Source: Franz Kaldewei GmbH & Co. KG. Copy requested.
Press contacts:
Franz Kaldewei GmbH & Co. KGTel. +49 2382 785 209
Marcus MöllersFax +49 2382 785 8209
PO Box
59206 Ahlen, Germany
achtung! GmbHTel. +49 40 450 210 888
Straßenbahnring
20251 Hamburg, Germany
Further information and illustrations are available from Kaldewei’s virtual press office:
Captions:
1.1 – Meisterstück Centro Duo Oval
Image source: Kaldewei
Introducing its latest range of exclusive baths, Kaldewei presents “Meisterstücke” as a collection of masterpieces that embody state-of-the-art manufacturing and precise craftsmanship in perfect symbiosis. Made of the familiar Kaldewei steel enamel the collection uncompromisingly continues the brand’s very essence. Crafted in a sophisticated technique the Meisterstück Centro Duo Oval is finished by hand with seamless enamelled panelling.
1.2 – Meisterstück Centro Duo Oval
Image source: Kaldewei
Ahead of its official launch, the Meisterstück Centro Duo Oval has been awarded the prestigious “Interior Innovation Award – Best of Best 2014”.
1.3 – Meisterstück Centro Duo Oval
Image source: Kaldewei
TheMeisterstück Centro Duo Oval is available in Alpine White in the sizes170 x 75 cm and 180 x 80 cm and features Kaldewei’s easy-clean finish as a standard.Optionally, the Centro Duo Oval can be supplied with the new Sound Wavebath audio system and the Kaldewei Comfort Selectcontrols.
1.4 – Meisterstück Conoduo
Image source: Kaldewei
As all masterpieces in the Kaldewei ‘Meisterstücke’ range, the Meisterstück Conoduo answers the desire for spacious bathroom architecture that provides for positioning of the bath anywhere in the room. In a new approach to production using modern technology for deep drawing the steel, Kaldewei applies precise handcrafting for a smooth transition from panelling to bath as a guarantee of the outstanding quality of this new bath.
1.5 – Meisterstück Conoduo
Image source: Kaldewei
The Meisterstück Conoduo comes in size 170 x 75 cm. Adding optional features such as the new Sound Wave bath audio system, the Vivo Vita whirlsystem or the Kaldewei Comfort Select electronic controls, the Meisterstück Conoduo fuses maximum comfort with exquisite aesthetics – fully made obviously of Kaldewei steel enamel.
1.6 – Meisterstück Conoduo 1.7 – Meisterstück Conoduo
Image source: Kaldewei
Image source: Kaldewei Image source: Kaldewei
“Our new ‘Kaldewei Meisterstücke’ segment opens up a new chapter in our production of exclusive baths allowing us once more to underline our status as a pioneer and style icon,” says Kaldewei’s head of Marketing, Arndt Papenfuß, as he highlights the special significance of this exclusive range.
1.8 – Meisterstück Asymmetric Duo
Image source: Kaldewei
The Meisterstück Asymmetric Duo is an innovative highlight of the new technique. With smooth and extensive enamelled panelling as if made in one piece it delivers a new interpretation of modern design that echoes in its clear lines and puristic styling.
1.9 – Meisterstück Asymmetric Duo
Image source: Kaldewei
“Our ‘Meisterstücke’ are geared to high-end housing such as premium penthouses, and to the operators and investors of five-star hotels”, says Kaldewei’s head of Marketing, Arndt Papenfuß, as he highlights the special significance of this exclusive range.
1.10 – Meisterstück Asymmetric Duo
Image source: Kaldewei
As all masterpieces in the Kaldewei ‘Meisterstücke’ range, the Meisterstück Asymmetric Duo features Kaldewei’s easy-clean finish as a standard. Its design is fittingly rounded out by a flush waste cover made of steel enamel. Available in Alpine White in sizethe 170 x 75 cm.
11.1 – Meisterstück Asymmetric Duo 1.12 – Meisterstück Asymmetric Duo
Image source: Kaldewei Image source: Kaldewei
The smooth surfaces of the panelling uniquely underline the linear interior of the Asymmetric Duo bath.