Part 1 of 2

School of Management Course Introductory Letter

Marketing 330 Distance Learning (DL)

Semester Fall 2006 Instructor: Professor Kenneth D. Lawrence

September 5 – December 7 Phone: 973-596-6425

e-mail: a:63-330 Fall 2006-letter-1.doc

Dear MRKT 330 Student,

As the faculty mentor for MRKT 330, Principles of Marketing telecourse, I would like to welcome you to this high technology-based distance learning course using the Highlander Pipeline Communications System.

I. INTRODUCTION TO A HIGH TECHNOLOGY BASED DL COURSE, MRKT 330 WITH THE USE OF THE HIGHLANDER PIPELINE COMMUNICATIONS SYSTEM

The assigned textbooks for this course are required for all students. Every student is expected to read the textbook. There are PowerPoint slides, Audio Chapter Reviews, the Telecourse Study Guide for Marketing and the Website will deepen your understanding of the critical role of the marketing function in a globally competitive organization. There will be two take home examinations for the course. There is an Introduction to Marketing 330 due September 15, 2006. The nature of the two take-home examinations and a set of case exercises are included. Additionally you must strictly adhere to return dates and how and when to return the examinations and other assignments, including the course evaluation (answers and questions). The dates and processes apply to all students in a uniform fashion. Each student does all work on examinations totally on an independent basis.

This is a technological advanced course, allowing the student to interact with a professionally-managed and sophisticated website, as well as professionally-done lecture material (multi-media PowerPoints, and audio chapter review material). This course requires the student to use highly technologically advanced instructional materials to maximize his/her acquisition of knowledge-acquisition and knowledge-use. If one would mistakenly say that this course just requires answering questions on an examination, then one neglects the facts underlying the construction and development of this course. Those who do not use the advanced technology of the course are short-changing themselves in terms of knowledge and knowledge-use. Moreover, student feedback instruments are collected three times during the course to monitor the student’s progress. This course utilizes the Highlander Pipeline Communications System to enhance the communication with the student, including board posting opportunities. This course requires that each student has a UCID and its associated NJIT e-mail account to view it on a regular basis. Important course messages are displayed on the Highlander Pipeline Board for the course.

II. HIGH TECHNOLOGY BASED INSTRUCTIONAL MATERIALS FOR MRKT 330

A. Web Site for Boone and Kurtz Text, 12th Edition

Continuing Video Case

The End-of-Part Continuing Video Case highlights Major League Soccer. Available on DVD, this special seven-segment video case and accompanying written cases emphasize strategy, enabling students to follow one company case throughout the various marketing functions.

End-of-Chapter Video Package

The End-of-Chapter Package includes 19 videos to accompany the cases at the end of each chapter, enabling students to see how real companies, such as Doc Martens , Wrigley, and Monster.com, deal with various marketing scenarios.

Extra!

Xtra! Online includes digitized videos for the Major League Soccer Continuing Case and End-of-Chapter Videos, Student PowerPoint presentation slides, a Marketing Plan with related exercises, and Extra! Quizzing to reinforce concepts throughout the text.

MarketingNow

MarketingNow for Contemporary Marketing, 12e, is an online assessment-driven and student-centered tutorial that provides students with a personalized learning plan. Based on a diagnostic Pre-Test, a customized learning path is generated for each student’s personalized study needs, helping them to visualize, organize, practice, and master the material from the text. Media resources enhance problem-solving skills and improve conceptual understanding.

Audio Chapter Reviews

Audio Chapter Reviews on CD-ROM allow students to listen to reviews of chapter summaries and objectives.

InfoTrac College Edition

InfoTrac College Edition (ICE) is a fully searchable online database that gives instructors and studetns24-hour access to full-text articles from a variety of well-known periodicals and scholarly journals. InfoTrac Exercises provide additional learning experiences for students as well as offer guidance on conducting online research.

PowerPoint Presentation Slides

PowerPoint Presentation Slides provide chapter objectives, the main chapter objectives outlines and explained, figures from the text to enhance student learning, and embedded Web links. The expanded presentation contains a wider scope of embedded Web links and also contains embedded video links. Each chapter ends with a clearly presented summary of the chapter’s objectives and key concepts.

Collaborative Learning Handbook

Collaborative Learning Handbook includes additional interactive exercises specific to each chapter. Averaging three per chapter, there are 5- to 20-minute.

Video Package on DVD

In the Video Package on DVD, the End-of-Part Continuing Video Case highlights Major League Soccer, giving students a familiar topic to kick around. This seven-segment video and accompanying written case enable students to build on their knowledge as they follow one organization through the various marketing functions. In addition, a new End-of-Chapter Video Package includes 19 completely mew videos to accompany in-text cases that illustrate how real companies such as Green Mountain Coffee, Teenage research Unlimited, and Jiffy Lube deal with various marketing scenarios.

Support Web Site

The array of useful resources includes

-  Interactive Study Center, includes Quizzes, Internet Exercises, Flashcards, Personal Development Information, and a Newsroom

-  Access to MarketingNow

  1. COMMUNICATION BETWEEN THE STUDENT AND THE INSTRUCTOR ON ADMINISTRATIVE AND ACADEMIC MATTERS

A. Instructor to Student - All communication must being with the student name and class identification number, using the Highlander Pipeline Communications System and its associated NJIT e-mail account.

  1. Introduction to MRKT 330 and website exercises on DL website under MRKT 330 DL
  2. Course syllabus on DL website under MRKT 330 DL
  3. Southwestern website for Boone and Kurtz (12th Edition)
  4. E-mails to individual students (on administrative and academic matters)
  5. E-mails to the class (on administrative and academic matters)
  6. Grade report (after the grading of the first exam) is mailed via U. S. mail (for privacy and security reasons) to students and generally arrives within two weeks after the scheduled completion date of the examination.
  7. Final course grades are posted to the normal NJIT registration-grade system.
  8. Important course messages are posted on the Highlander Pipeline Board.

B. Student to Instructor: use e-mail address with student feedback

1.  Introduction to Mrkt 330 (on administrative and academic matters) (MUST BE IN TXT READABLE FORMAT). NO ATTACHED FILES WILL BE ACCEPTED (4 parts).

  1. E-mail to the instructor (on administrative and academic matters)
  2. Exam #1 - (MUST BE IN TXT READABLE FORMAT) and must contain the student’s name and a student statement of independent work with student feedback.
  3. Exam #2 - (MUST BE IN TXT READABLE FORMAT) and must contain the student’s name and a student statement of independent work.
  4. Student feedback form and current and future use of course analyses to the instructor (MUST BE IN TXT READABLE FORMAT) and must contain the student’s name.

SPECIAL NOTE: Transmission of computer viruses by attached files is prevented by this procedure of requiring TXT files being pasted into e-mails. Also difficulties with varying types of files are eliminated.

IV. STEPS IN TAKING MRKT 330 DL – ACQUIRING KNOWLEDGE BY THE STUDENT

  1. Review all course material at the beginning of the course
  2. By September 15, 2006, send a complete and thorough introductory e-mail as Assignment #1 to the instructor, along with the exercises Part 4A Hartley and Part 4B Richardson
  3. Read the text material on an ongoing basis. (Do not wait till the end).
  4. In addition to the text, be sure to use the Knowledge Acquisition:
  1. Multi-Media Power Points (Lecture Material)
  2. Audio Chapter Review (Lecture Materials)
  3. Telecourse Study Guide
  4. Video Cases
  5. End of Chapter Review Questions (to measure your knowledge)
  6. Text Website, including chapter by chapter tests (to measure your knowledge)

5. Do Exam #1 in a thorough and quality fashion and submit it by October 15, 2006 (with attached completed student feedback form).

6. Do Exam #2 in a thorough and quality fashion and submit it by December 7, 2006.

7. Turn in a completed student feedback form by December 7, 2006

If you have contacted me by any other means, then please specify the means and frequency of these contacts.

V. E-MAIL AND DL HOME PAGE

The virtual classroom component of the course requires the use of the e-mail in TXT format. The e-mail allows class participants to ask question on examinations, exercises, etc., as well as return your examinations. You must contact me by e-mail by September 15, 2006, so that I can keep in contact with you regarding class enhancements, etc.

VI. E-MAIL CONTACT (INTRODUCTION TO COURSE: 4 PARTS)

MRKT 330, FALL 2006

Course Introduction to Marketing 330 - Beginning of Term

Note: You must send an e-mail in a TXT readable format, including the student’s name, course number and answers to questions to by

September 15, 2006.

Part 1 – Introduction to Course

1. You must maintain contact with me. I must have one active e-mail account associated with the Highlander Pipeline Communications System. In order for me to develop an e-mail address book for the class, you must send me an active NJIT e-mail to the address by September 15, 2006. The format of this e-mail must be in a readable TXT-format. NO ATTACHED FILES WILL BE ACCEPTED. (Such files can cause virus transmittal and may be non-standard.) Also, it must begin with your name and course number.

2. This introductory message e-mail message must also contain both the questions and the associated answers to the following:

  1. Student name
  2. Do you have the course syllabus and introductory letter?
  3. Have you thoroughly read the course syllabus and introductory letter?

d. Do you have the Exam I and Exam II and the case exercises”

e. Have you reviewed Exam I and Exam II and the case exercises?

f. Do you have the Boone & Kurtz text?

g. Have you reviewed the Boone & Kurtz text?

h. Do you have the PowerPoint notes?

i. Have you reviewed the PowerPoint notes?

j. Do you have the case DVDs?

k. Have you reviewed the case DVDs?

l. Do you have the casebook?

m. Have you reviewed the casebook?

n. Do you have the telecourse guide?

o. Have you reviewed the telecourse guide?

p. Do you have the Hartley book?

q. Have you reviewed the Hartley book?

r. Do you have the Richardson book?

s. Have you reviewed the Richardson book?

t. Do you have the audio chapter review materials?

u. .Have you reviewed the audio chapter review materials?

v. Do you have the WebPages, including the automated chapter questions?

w. Have you reviewed the WebPages, including the automated chapter questions?

x. .Do you know when, where and how to send your two exams and term cases to me?

y. Do you know how to send a text file in a readable form via e-mail?

z. Do you know you must keep a cc (carbon copy) of your E-mail with your exams and text cases), and this is your only receipt for sending in the exams.

A1. What is your major field of study?

A2. What is your minor field of study?

A3. What is your reason for taking this course?

A4. How many credits have you taken at NJIT?

A5. How many college credits have you taken in total?

A6. How many credits of distance learning have you taken?

A7. Do you understand that all work on examinations is done independently?

A8. Do you agree with the following: I understand the material contained in the syllabus for

MRKT 330, and I will fully abide by these procedures. (You need to acknowledge this via e-mail.)

A9. Are you familiar with the various phases of Highlander Pipeline Communications System, including its board?

Part 2 – Introduction to Course

We would like to know your thoughts of the following items with regard to the class. Please indicate the extent to which you agree or disagree with the following statements about your course expectations. Please post your answers in the blanks provided. Some statements are similar to one another to ensure that we accurately determine your thoughts concerning this course for questions 1-10. Then complete questions 11-12, and then complete Part 3 concerning your current level of understanding of course materials. Next, please complete:

Part 4A from the Hartley text

Part 4B from the Richardson text

Legend for Questions 1-10:

1- I Strongly Disagree with this statement (SD).

2- I Disagree with this statement (D).

3- I Neither Agree nor Disagree with this statement (N).

4- I Agree with this statement (A).

5- I Strongly Agree with this statement (SA).

Answer

1. The student expectations of the ______

class was clearly stated.

2. My background for this course ______

was sufficient.

3. My background for similar courses ______

in the program was acceptable.

4. I had strong prior interest in the ______

subject matter and wanted to take

this course.

5. I learned a great deal in this course. ______

6. This course will help me to get ______

a job.

7. The availability of computer and ______

MIS systems provided by SOM and

NJIT for the undergraduate program

is acceptable.

8. The cost of books in the school ______

bookstore is competitive.

9. How many hours a week do you 0-1 2-3 4-5 5+ ______

expect to spend in this course?

10. How many hours a week do you 0-1 2-3 4-5 5+ ______

expect to spend on the average course

in the program?

Please complete the following questions:

11. The expected grade in this class is: A B C D F ______

12. What is your major? Please specify ______.

Part 3 – Introduction to Course

13. For each topic to be covered in the course, please place your answers in the spaces provided.

A.  For each topic to be covered in the course, please detail your current level of understanding by posting the appropriate legend in the answer space.

Legend for Questions a-t

5-Excellent

4-Very Good

3-Good

2-Fair

1-Poor

Answer

1.

a. Marketing: Creating Satisfaction through Customer Relationships ______

b. Strategic Planning and the Marketing Process ______

c. Creating an Effective Marketing Plan ______