Family Reunion 2004
Ideas on Building Your Business
- Have a to do list everyday
- 5 Thank you notes everyday
- Positive attitude everyday make sure you mind is set right for selling homes
- Time block for prospecting new business
- Send notes to other Co-Op agents
- Send newspaper clipping to clients that maybe of interest to them
- Take pictures of the seller.
- Magnetic calendar
- Talk Real Estate everywhere
- Set goals and be accountable towards them
- Send information to neighborhoods about Just listed and Solds
- Seller questionnaire “how often and when they would like to be contacted”
- Talk to local a florist about sending flowers to new buyers for promotion for them and you
- Use FedEx boxes to leave contracts for clients (save money and sturdy)
- Hold open house to Build your data base
- Join a local club and participate
- Client Thank you day
- Interior designer to state the home for sale for 3rd party advice
- Listing on one side of the paper and news letter on the other side
- Get a 1-800 #
- Use a Pre-listing package before your meeting
- Holiday party for people you sent you business during the year.
- Send CD’s to Co-Op agents to thank you for business
- Look at all of the active homes for sale before going to listing presentation
- Get phone numbers of agents that are in the other home to tell the sellers you have a list of agents that you will call the same day the home is listed.
- Quick referral gift for everyone who sends you a lead
- Talking to FSBO’s about holding a higher standard.
- Join a network meeting to make you the leader in the business
- A sign on your car or moving van
- Put your name on Moving boxes for sellers.
- New construction make sure you have a flyer box outside
- News letter, post cards monthly
- Duplicated HUD’s and mail them on the 1st of the year.
- Wear a name badge
- Have a catchy slogan to use in marketing
- Hire an assistant as soon as you need one (almost before)
- Use reserved signs instead of under-contract or pending
- Improve your response time for e-mails
- Use business cards with your clients home on it with information for them to hand out.
- Use an e-mail drip
- Keep your data base clean and neat
- Always have a digital camera handy
- Use a post closing survey (how did we do letter)
- Before you order business cards take time to think about how what they are going to say about you.
- Answer the phone with a smile
- Show graphs on your website hits
- Have a happy work environment “ have birthday parties, tough deals”
- 800#’s have different #’s to find where advertising money is working.
- Magnets that are on refrigerator i.e. calendars, important #’s
- School calendar magnets
- Use the …by the way if you know anyone…
- Referrals to other agents if you know you are losing the listing.
- Talk your client a few weeks before is expires
- Be a GM for the schools directory. (Sell ads)
- Make your Rep great with co-op agents
- Read a book about how to negotiate to sharpen your skills
- Be in a mastermind group
- Have listing expire on the same day every month
- Get feedback from agents that have shown your listing
- Teach a class so you can even learn more about the subject
- Talk to clients about investment homes for extra income
- Know the style of the seller (emotion) or (profit)
- Send PR to newspaper about your accomplishments
- Ask agents with a lot of listing to advertise some of their homes.
- Stay invold with charities and community groups
- Use sold days as a stat on CMA’s
- Hire an Ice Cream truck to work neighbor hoods. Send post card a few days in advance to tell them what day
- Send newsletter that make people true top agent in the area.
- Have a good standard closing gifts 2-3 for you to choose from
- Hold a house warming party for the new home owners
- Send or have a house warming gift
- Send notice to others in neighborhood about the people moving in.
- Home buyers and seller meet on the same day of final walk through
- Use a good buyers questionnaire.
- TAKE A RISK… You may have to reinvent yourself!
- Pre-listing home inspections so there are no big surprises.
- Call buyers or seller to get a (CLUE REPORT FROM THE INSURANCE COMPANY)
- Spend an hour a week to talk Keller Williams to other agents or soon to be agents
- Know your market share when you are talking to clients. Either personal or company
- Make sure you are selling the benefits of the features not just features
- Take control of a problem and try to correct it.
- Build rapport and they will think long term for you.
- Keep in touch with past clients
- Work harder on YOURSELF than your Business.
- SMILE.