IBM PureSystems Launch

A new family of Expert Integrated Systems

FAQ

  1. What was announced on April 11th 2012?

IBM introduced IBM PureSystems- systems which are pre-integrated, pre-configured and designed to deliver expertise with an overall simplified experience. The unique attributes of these new systems are designed to empower IBM Business partners and to have their end users up and running faster than ever before.

Expert integration is really just the beginning. These systems are about much more than that. They are about simplifying every aspect of the client experience and delivering real business results – fast.

IBM PureSystems have three truly unique attributes:

  • Integration by Design: Deeply integrating and tuning hardware and software in a single, ready-to-go system with built in security and reliability designed for multiple architectures. The systems are modular and based on open standards.
  • Built-in Expertise: Providing flexibility, choice, simplicity, and agility to drive business velocity. PureSystems capture and automate what the experts have typically done from infrastructure to application.
  • Simplified Experience: From setting up the system, to operating, maintaining, and upgrading over time, PureSystems simplify every part of the IT lifecycle.

Introducing the first two PureSystems family offerings:

  • IBM PureFlex TM System is an infrastructure system with expertise for sensing and anticipating resource needs to optimize the infrastructure. It integrates service, storage, networking, virtualization, management and the expertise to manage those resources while also enabling clients to deploy tens of thousands x86 and UNIX applications into the environment.
  • IBM PureApplication TM System is a platform system, leveraging much of the PureFlex System’s infrastructure system foundation, on which it builds a software stack for web, database, and JavaTM applications. It is built for cloud, offering simplicity, efficiency, and control - serving as a virtualized application platform that optimizes application workloads and accelerates time to value.
  1. Can business Partners source all PureSystems solutions through Ingram Micro?

YES – Ingram is authorized to sell the full PureSystemsproduct line including the System x and System p platforms. Ingram Micro has access to System p for PureSystemsonly.

  1. What are the business partner requirements to sell PureSystems?

Business partners with System X and/or system p authorizations can sell PureSystems product May 21 through June 30. Effective June 30, business partners will need to obtain new PureSystemscertifications. IBM plans to announce this certification roadmap in Q3 2012.

  1. Is PureSystemsan open source distribution model?

Yes. Business partners receive performance rewards when buying their PureSystems family offerings from their Preferred Distributor.

  1. What are the business partner financial incentives for PureSystems?

Reseller back-end incentives detail is below. Upfront pricing discounts to be available as well with details to follow:

Reseller Incentives / PureSystems / Comments
Partner Rewards / 1.10% / For all PureSystems revenues. Premier partners only. BP's can also use existing Ed/M vouchers for PureSystemsevents and certifications
Performance Rewards / 3.00% / PureSystems is target - less, paid on all PureSystems revenue. Paid on purchases from preferred distributor
Total Rewards / 4.1% on all PureSystems
  1. Why should I select Ingram Micro as my preferred distributor?
  • Strongest System X inventory position in distribution
  • PureSystems System X Integration services
  • PureSystems System X Building blocks inventory available May 21st.
  • Authorization/Certification road mapping consultation
  • IGF leasing incentive (.50% upfront discount)
  • We have the full PureSystems line card!
  • The first 20 resellers tiering to Ingram Micro will receive a credit memo valued at $3,000
  • Partners will be entered into a drawing for one reseller to win a customized end user PureSystems lead pass program valued at $15,000.
  • Onsite PureSystems training hosted by Ingram Micro and IBM (May through June)
  • Executive invitation to Ingram Micro’s IBM Partner Summit in Key Biscayne, FL
  1. How Do I select Ingram Micro as my preferred distributor?

To select Ingram Micro as the preferred distributor, Solution Providers and Resellers must access the following web site, available beginning May 1, 2012 and no later than June 30, 2012 in order to be eligible for PerformanceRewards payments for 3Q 2012 product acquisitions.

Effective May 1, 2012, the first 20 business partners to select Ingram Micro will earn a $3000 credit memo. For verification purposes and to qualify for the contest, send an email to ith your company name and contact information.

  1. When can I begin ordering PureSystemsproduct?

General availability is May 21, 2012.

  1. How can PureSystemsproducts be ordered?

1) PureSystems Building blocks (individual piece parts for System x only) from Ingram Micro inventory,

2) PureFlex (Fully integrated with rack, Ethernet switches, power, ready to plug in and go) via direct ship,

3) PureApplication (all integrated, ready for ISV (independent software vendors) to quickly deploy applications like an “App Store” via direct ship.

  1. Does this give Ingram Micro access to sell legacy system P/Z/I ?

No. Ingram Micro continues to support all IBM products that we sell today plus the full PureSystems line card including PureSystemsbased on the power platform.

  1. If a business partner is authorized today for System p, can they buy PureSystemsSystem p from Ingram Micro today?

Yes. Ingram Micro continues to support all IBM products that we sell today plus the full PureSystems line card including PureSystemsbased on System p.

  1. Do I have to purchase the POWER based nodes for the FlexSystem from my authorized IBM POWER distributor?

No, you can purchase the full Expert Integrated Platform (the x86 and POWER nodes) from Ingram Micro with specific product authorization.

  1. Can I sell just the x86 based nodes OR x86/POWER nodes?

Yes, There are two categories of PureFlexAuthorization :PureFlex System for x86 and PureFlex System for x86/POWER. For our PureApplication there is a Software Value Plus authorization required.

  1. Do I have to be authorized for the Expert Integrated Systems to sell IBM SystemX products?

No, IBM SystemX is viewed as a separate product line and has different authorizations.

  1. Is there a specific PureSystemsdeal registration process?

At launch, the deal registration process is business as usual using existing System x and System P deal registration models. APureSystems registration program is expected to be announced for 2H’ 2012.

  1. If I’m an SP1 today buying direct from IBM can I buy PureSystemsdirect.

No. All business partners must buy from distribution.

  1. Can you summarize all of the key dates?

Select your preferred distributor May 1

General availability of product May 21st.

Effective June 30th, PureSystems certifications will be required

  1. I’m interested in learning more, is Ingram Micro hosting educational webinars?

Yes. Webinars will be hosted: May 1, May 15, June 5, June 19.

To find out how to sign up, email:

  1. Who can I contact at Ingram Micro for questions?

Brandon Gruttadauria

PureSystemsTechnical Hotline 800-456-8000 x76628

For Technical questions, configuration assistance, business partner technical education

Rachele Simon

Gina Bonitatibus

PureSystemsSales/General Hardware Info Hotline 800-456-8000 x76392

For Program details, business partner authorization information

Email: