BUS3PPD Professional Practice in Business

Social Marketing Assessment Task / Due Date / % / SILOs Assessed
One individual 2,000 word essay / LMS, Friday, 29th Sept, 11:55pm – worth 60% / 1-3
Description of Task
The aim of this assessment is to critically analysethe application of commercial marketing practices as means of addressing social, environmental and economic sustainability. Based upon your review of the case study The Last Mile, class presentation and in-class discussions, your own research and critical review of broader application of social marketing practice for international development you should:
Essay
  1. Using examples, contrast social and commercial marketing and identify some of the of the ethical dilemmas that may arise when using marketing practice as a vehicle for social change
  2. From the perspective of 3 stakeholder groups, analyse, critique and review the ‘human resources’ challenges that may impact upon the CWP social marketing program.
  3. Describe and contrast alternative pricing and distribution models used in social marketing using examples from practice
  4. Based upon the case study identify alternative strategies that would contribute to the social and financial sustainability of the program.

Grading Criteria and Feedback
Your essay will be assessed for your ability to meet criteria outlined in the rubric provided.
Submission Details
Papers must be submitted via the BUS3PPB LMS Turnitin Link.
Please note that assignments must be typed or word processed and the first page include:
• Name and student number
• Date of submission
• Electronically read word count (does not include the coversheet, nor the References and Appendix sections).
• Your file will be labelled for submission: BUS3PPB Assessment 2_Your Name.docx
Assignments must be submitted electronically using Microsoft Word, or compliant software such as Mac Pages, or Apache Open Office. The submitted file must be in *.doc, *.docx, or *.rtf format. Formatting, spelling, grammatical, typographical and referencing errors may result in the non-award of marks. Assignments must be in 12 point font, using 1.5 line spacing and paragraphs must be fully justified at both the left and right margin.

Social Marketing Grading Rubric - 60%

Criteria / Fail: N (0% - 49%) / Beginning: D (50% - 59%) / Developing: C (60% - 69%) / Accomplished: B (70% - 79%) / Exemplary: A (80% - 100%)
Rating values / 0 or 1 / 2 / 3 / 4 / 5
Overall Structure and Cohesiveness / No cohesiveness. No demonstration of understanding of relevant issues. / Does not tie together information. Report does not flow and appears to be created from unrelated issues. Writing does not demonstrate any understanding of the relevant issues. / Sometimes ties together information from relevant sources. Report does not flow - disjointedness is apparent. Authors’ writing does not demonstrate an understanding of the relationship among material obtained from relevant sources / For the most part, ties together information from all relevant sources. Report flows with only some disjointedness. Authors’ writing demonstrates an understanding of the relationship among material obtained from all relevant sources. / Ties together information from all relevant sources. Report flows from one element to the next logically. Authors’ writing demonstrates an understanding of the relationship among material obtained from all relevant sources.
Information sources / Few to no resources – irrelevant resources. Resources not current / Fewer than 5 relevant sources used. Not all web sites utilized are credible, and/or sources are not current. / More than 5 relevant sources used. All web sites utilized are credible. / More than 8 relevant sources used, including scholarly books/journal articles. All web sites utilized are authoritative / More than 10 relevant sources used, including scholarly books/journal articles. Sources include both general background sources and specialized sources. Special-interest sources and popular literature acknowledged as
such if they are cited. All web sites utilized are authoritative.
Integration of knowledge / Nil to no demonstration of learning of subject concepts. Confusion about important concepts. / The report does not demonstrate that the authors have fully understood and applied concepts learned in the subject. / The report demonstrates that the authors, to a certain extent, understand and have applied relevant concepts learned in the course. / The report demonstrates that the authors, for the most part, understand and have applied relevant concepts learned in the course and have reflected theory in practice. / The report demonstrates that the authors fully understand and have applied relevant concepts learned in the course. Concepts are integrated into the writers’ insights. The writers provide summary comments that evidence the melding of theory with practice.
Depth of analysis and synthesis / Sections are not addressed. Incomplete. / Cursory discussion in all sections of the brief. / The writers have omitted pertinent content or content runs-on excessively. Material from others outweighs that of the writers, excessively. / In-depth discussion and synthesis in most sections of the brief. / In-depth discussion and synthesis in all sections of the brief.
Grammar / spelling / referencing / Major errors in grammar, spelling and / or referencing. / Unacceptable number of spelling and/or grammar mistakes. Unacceptable number of errors in referencing. / Noticeable spelling and grammar mistakes. Noticeable referencing mistakes. / Minimal spelling and/or grammar mistakes. Minimal referencing mistakes. / No significant spelling and/or grammar mistakes. No significant referencing mistakes.