Not Just Nonsense presentation
Slide 1: Title Slide
Image: Coat of Arms, Australian Government Department of Finance and Deregulation
Not just nonsense: Real world examples of the use of social media to support the business of government
John Sheridan, FAS Agency Services, AGIMO, 6 Feb 12
Slide 2: Scope
• What is social media?
• What is it good for?
• How has government used it?
• How to start?
• What does success look like?
Slide 3: What is social media?
• web-based and mobile technologies used to turn communication into interactive dialogue
• Government 2.0: using technology to realise a more open, transparent and consultative form of government
Image: grey Rubik’s cube featuring logos of popular social media services on its side
Slide 4: What is it good for?
• Interaction
• Consultation
• Communication
• Participation
• Sharing
• Alerting
Image: two soldiers manning an outdoor barbecue in a remote location
Slide 5: Government Examples
Emergency management
Image: screenshot of the Queensland Police Service Media Unit’s twitter feed (@QPSmedia)
Informing
Image: screenshot of the Department of Health and Ageing’s agedcarecomplaints.govspace.gov.au website.
Slide 6: Government Examples
Finding the right platform
Image: screenshot of the Facebook account for the APS ICT Entry-level Programs
Consultation - Procurement
Image: screenshot of a procurement-related blog post on the AGIMO Blog
Slide 7: Government Examples
Community engagement – SA Plan
Image: screenshot from the South Australian Strategic Plan website
Image: screenshot from the South Australian Strategic Plan website inviting users to register with the site and provide feedback
Slide 8: Government Examples
Community engagement – UK e-petitions
Image: screenshot of UK Government’s e-petitions website
Image: screenshot of statistics related to UK e-petitions
· e-petitions: the first 100 days
o on average, 18 people have sign an e-petition every minute since the service launched
o 28,000,000 page views
o 6,500,000 site visits
o 2,600,000 signatures
o 350,000 max daily visits
o 21,500 e-petitions submitted
o 40% of visitors signed
o 6 petitions achieved 100,000 signatures
Slide 9: Open Government
Data.gov.au
Image: screenshot of data.gov.au
Image: generic logo for FOI Disclosure Logs
Image: generic logo for Information Publication Schemes
Slide 10: How to start?
• http://agimo.govspace.gov.au/page/gov2register/
• GovSpace
• #gov2au
• Gov 2.0 Primer: http://webguide.gov.au/files/2012/01/Gov-2-Primer-v101.pdf
• APSC Guidance: http://www.apsc.gov.au/circulars/circular121.htm
• Social Media 101: http://agimo.govspace.gov.au/2010/04/07/social-media-101/
Image: RSS icon
Image: screenshot of Twitter discussion featuring the #gov2au hashtag
Image: screenshot of statistical analysis of tweets that used the #gov2au hashtag
Slide 11: What does success look like?
Image: bar graph entitled Figure 1 Use of email, SMS and other communication technologies. The bar graph indicates general growth in the undertaking of a series of listed activities between 2008 and 2011 (participation figures are given for each activity in 2008, 2009 and 2011). Growth activities are:
· SMS or text messaging using mobile
· Use social networking site
· Use the web via mobile phone
· Make phone calls over the internet
· Use an app
· Instant messaging
· Read wikis
· Read blogs
· Listen to podcasts
· Post to an online or community forum
· Use a tablet
· Use social bookmarks
· Contribute to wikis
· Use wikis
Activities that peaked in 2009 are:
· Read news feeds (RSS)
· Maintain own blog
Slide 12: Not just nonsense
Questions
Slide 13: Sources
· Rubik’s cube of social media: http://erinmac33.files.wordpress.com/2011/07/socialmedia1.jpg?w=640
· Gov 2.0 Primer: http://webguide.gov.au/files/2012/01/Gov-2-Primer-v101.pdf
· APSC Guidance: http://www.apsc.gov.au/circulars/circular121.htm
· Social Media 101: http://agimo.govspace.gov.au/2010/04/07/social-media-101/
· Definition of social media: http://en.wikipedia.org/wiki/Social_media
· BBQ: Defence Image Gallery 2008-S1167 - 20080604adf8239682_699.jpg