Drew Gerber, CEO, Wasabi Publicity Inc.

As the CEO, co-founder and co-owner of Wasabi Publicity Inc., Drew Gerber specializes in sparking "aha" conversations that lead to personal and business success. Drew and Wasabi work with companies and individuals who strive to make a difference in the world.

Drew and his team consistently place their clients with top tier national media outlets such as Dr. Phil, Oprah, Anderson Cooper, The Wall Street Journal, Inc., Entrepreneur and many others. Drew and Wasabi have been lauded by the likes of PR Week and Good Morning America. Their goal is simple: create PR campaigns instilled with passion, creativity and brilliance.

In 2009, Drew's technology company launched a free PR tool where experts and journalists meet. His first book, Destination Aha! Becoming Unstuck in Life and Business was released in August 2013.

Suggested Intro: Our guest today has spent the past 30 years inspiring those who want to change the world. Drew Gerber is the CEO of Wasabi Publicity, Inc. His PR firm has been lauded by the likes of PR Week and Good Morning America. Drew is devoted to sparking "aha" conversations that lead to personal and business success. Welcome Drew. Why do you focus on serving clients and launching conversations that make a difference and change the world?

Suggested TOPICS for DISCUSSION:

  • How to Be an Aha-preneur– The art to succeeding in business is not to work harder, think smarter or to be competitive. It's to think in fresh ways that allow us to continually see our business newly. Drew discusses how to create opportunities for new expression of your business.
  • Know Too Much? Why the Smart Rat Doesn't Get the Cheese – From an early age we're taught that it's always best to know the answer. Drew explains why this is not critical to running a successful business.
  • Want to Succeed In Business? Don't Give Your Customers What They Want –Drew explains how to balance giving the customer what they want with giving them what they really need.

Online Press Kit (Media): images, more story ideas, etc.

Public Website and Blog:

Suggested QUESTIONS for Drew Gerber:

  1. Your company specializes in helping clients who make a difference in the world. How?
  2. Your book is called Destination Aha! Becoming Unstuck in Life and Business. What prompted you to write it?
  3. In what ways do entrepreneurs often get stuck?
  4. What does it mean to be what you call an “Aha-preneur”, and why is it important in today’s economy?
  5. What is the best way for people to discover their purpose in life and business?
  6. What does it mean to have a mindset for success, and how can people develop this mindset?
  7. What are roadblocks – you call them mind traps in your book – and how can one overcome them?
  8. You and your business partner created your business as a virtual company so you could travel and live anywhere in the world. How do you run your companies while living in Eastern Europe?
  9. Why did you open an IT school in rural Serbia, and how is that working out?
  10. You’re a dot.com veteran who has built companies specializing in technology and social media. What types of opportunities do you see coming in the future in these areas?